Sudhir Gupta

expert panel

Here are a few game-changing event ideas that can increase brand recognition. Hosting a pop-up business event can be an effective strategy to increase traffic at your virtual and/or brick-and-mortar location. Not only will it give the brand's representatives a chance to engage deeper with current and potential customers, but it can also build brand credibility through hands-on product demonstrations and possibly open doors to new markets that were once off the radar. Whether you're thinking about planning an intimate sit-down to have real conversations with industry stakeholders, or you're introducing a product or service feature and need some honest feedback, below, the members of Fast Company Executive Board have got you covered with eight tried and tested events that gave them a satisfying return on their investment. If you need some fresh ideas to attract and retain new clients, then start here.

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Apply these expert tips to boost brand credibility and longevity to compete in the sustainable marketplace. With environmental concerns growing on today's consumer radar, eco-conscious design is no longer a niche—it’s strategically imperative. And greenwashing doesn't cut it. Smart companies are realizing that designing products with environmental considerations front and center doesn’t just benefit the planet—it boosts resilience, brand loyalty, and long-term profitability.  From embedding circularity in every stage of the supply chain to choosing materials that nurture both nature and the user experience, sustainability fuels innovation when it's done the right way with an intentional design framework. Below, the members of Fast Company Executive Board share 15 ways for companies to design products that have a positive impact on the environment.  

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You have more control over your travel schedule than you realize. Apply these expert tips to emulate aspects of your normal routine. While some executives look forward to engaging in business travel opportunities, enabling them to see the world while representing their establishments and growing their network, other professionals dread being away from their families for any amount of time, feeling out of sync from their daily routines, and having to play catch up on specific workflow tasks once they've returned to the office.  To help these leaders adopt a proactive (rather than reactive) approach to planning their short- or long-term business trips, the members of Fast Company Executive Board provide 17 strategies to help any colleague build a better work-life balance on the go, and remember to prioritize self-care at the top of their list.

expert panel

While inspiration and influence are both powerful tools, they don’t always mean the same thing or lead to the same results. At their core, both inspiration and influence aim to move people—but how they do so, and what follows, can vary dramatically. For leaders, choosing between (or balancing) the two can shape not only how others respond, but also how trust, motivation and lasting impact are built. Some see inspiration as the deeper force, igniting internal purpose, while others view influence as the practical key to decision-making and action. Below, 20 members of Fast Company Executive Board share how they view the distinction between inspiration and influence, and which they believe carries more weight in effective leadership.