Taja Dockendorf

Member Since 2022

Taja Dockendorf



Portland, Maine Area

Taja is the founder, Owner, and Creative Director at Pulp+Wire, a 100% female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp+Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences. Taja has built Pulp+Wire into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple national and international awards. She is a contributor to Forbes, Entrepreneur, and Fast Company focusing on team culture in the creative space, and was named one of the top 30 women to watch in food tech in 2021. She has been featured in The Dieline, Graphic Design USA, and Food Manufacturing Magazine, among other publications. In addition to Pulp+Wire, Taja is also a co-founder of two beverage brands, an investor in emerging CPG brands, and produces a weekly podcast The Brand Alchemist Podcast highlighting the twist and turns of CPG brand builders.


  • Creative Strategy
  • Team Leadership
  • Brand Design and Strategy


March 3rd, 2023

13 steps to keep companies on track to fulfill their mission

Is your establishment still on the right path to achieve its original objectives?

January 26th, 2023

Five ways to help employees bring more presence and value to your team

When you give your team clear guidance on how to grow their positive, proactive presence, you can help everyone thrive.

December 6th, 2022

How to let go of invisible limitations

When we let go of invisible limitations that don’t really exist, we get the pleasure of watching them crumble. And then we get the joy of walking forward into all we’re truly capable of.

November 22nd, 2022

14 ways employers can nurture their staff's creative contributions

Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth. 



From start-ups to established enterprises, our holistic branding & marketing process finds the focus that both wrangles and builds enduring brands. The Magic. We believe the magic is in the details—details driven by clear vision, sound strategies, and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insight, a healthy dose of humor, and a focused flow of universal energy. The Backstory. Founded in 2004, Pulp+Wire is a 100% female-founded and owned award-winning, full-service, consumer packaging, branding, and marketing agency. Pulp+Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their unique identity and creating the websites, packaging, creative collateral, and social media strategies that resonate with the booming audience for their products. As passionate “brand alchemists,” Pulp+Wire revels in the magic science of creative exploration that can turn a brand into gold. This client-collaborative process leverages both intuitive and analytical power to communicate the authentic corporate ethos that beats at the heart of the most successful brands.


  • Graphic Design
  • Packaging Services
  • Web Design


Creative design