Member Since August 2023
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About
Purpose-driven marketer with a history of helping connect brands with their audiences. Partner & Head of Media at Demonstrate, a culture-forward branding and strategic marketing communications agency.
Tennyson Wilson
Published content
expert panel
Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective. To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.
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Here are a few tips for unlocking the myriad benefits that come with collaboration built on trust and transparency.
expert panel
This is why working on yourself outside of the workplace can improve your ability to be a better manager who is more excited about the job. What does it take to become a better leader in the work world? You could ask 20 different people, but you'd quickly realize that the answer may vary depending on who you are talking to, and what circumstances in their life have shaped who they are today—personally and professionally. Here, 17 members of Fast Company Executive Board discuss what they learned when they blocked some time to focus on self-help improvement and personal growth development opportunities. They also weigh in on what their experience was like and how they applied it at the office. By pushing themselves beyond what's typically expected, these leaders have increased their ability to operate a more efficient and successful company as they continue to inspire their direct reports to do the same.
expert panel
How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan. It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.
Company details
Demonstrate
Company bio
Demonstrate is an independently owned, award-winning marketing and communications agency headquartered in San Francisco with a satellite office in NYC. Boasting a team of highly imaginative social innovators, the boutique agency helps clients navigate the current cultural landscape and align their initiatives with relevant trends and niche markets. Demonstrate excels at developing and executing insight-based, integrated marketing and communications programs consisting of brand communications strategy, content strategy and production, public relations, digital and social campaigns, experiential event activations, paid media strategy, planning and buying and influencer marketing. For more information about the agency, please visit wearedemonstrate.com.