Partner & Head Of Media ServicesDemonstrate
Member Since August 2023
Purpose-driven marketer with a history of helping connect brands with their audiences. Partner & Head of Media at Demonstrate, a culture-forward branding and strategic marketing communications agency.
How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan. It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.
Demonstrate is an independently owned, award-winning marketing and communications agency headquartered in San Francisco with a satellite office in NYC. Boasting a team of highly imaginative social innovators, the boutique agency helps clients navigate the current cultural landscape and align their initiatives with relevant trends and niche markets. Demonstrate excels at developing and executing insight-based, integrated marketing and communications programs consisting of brand communications strategy, content strategy and production, public relations, digital and social campaigns, experiential event activations, paid media strategy, planning and buying and influencer marketing. For more information about the agency, please visit wearedemonstrate.com.