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Theresa Neil

FounderGuidea

Austin, TX

Member Since October 2023

Skills

Mobile Strategy
User Interface Design
Multi-Platform Strategy

About

Theresa Neil is the founder of the award-winning women-led product design consultancy Guidea and a 3x published O'Reilly author. Named a “Top Designer in Technology” by Business Insider, Theresa works with global pharma, life science, medtech and healthcare companies to design products that measurably improve health outcomes. Her women's health equity program, Femovate, is currently supporting 50 early stage femtech startups with $1.5M in UX research and design services.

Published content

19 ways to enhance your personal and professional brand

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

12 cash flow strategies to grow or scale any small business 

expert panel

It's a tough economy. Implement these tips to help your company thrive. When you're trying to get a small-business operation off the ground, sometimes everyone on the team will need to work harder with less until you make a name for yourself and the cash is rolling in. Yet, there is something to be said for running a tight ship, being conservative about your business spending habits, and saving for a rainy day when business is booming. Below, 12 Fast Company Executive Board members each share one way that small-business leaders can effectively manage their cash flow and working capital to ensure they have the resources they need to grow or scale their companies as the economy dictates.

Company details

Guidea

Company bio

Guidea is a product design agency at the forefront of healthcare design, defining experiences that have touched +600M lives worldwide. With a client portfolio including dozens of live products, clinical trials, and FDA approvals, Guidea has created transformative solutions through research, design, and commercial product launch for top health companies, leading medical schools, and pharma companies. From start-ups, to scale ups, to enterprise organizations, Guidea’s collaborations consistently deliver meaningful and award-winning improvements for patient outcomes, and raise the standard for healthcare.

Industry

Technology

Area of focus

Mobile Design
Consumer Products Design
UX Strategy and Design

Company size

11 - 50