Member Since October 2023
Skills
About
Theresa Neil is the founder of the award-winning women-led product design consultancy Guidea and a 3x published O'Reilly author. Named a “Top Designer in Technology” by Business Insider, Theresa works with global pharma, life science, medtech and healthcare companies to design products that measurably improve health outcomes. Her women's health equity program, Femovate, is currently supporting 50 early stage femtech startups with $1.5M in UX research and design services.
![Theresa Neil's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F7075939c-2c26-47e9-8fba-95ac126c8b84.png&w=128&q=75)
Theresa Neil
Published content
![Shelving the speculum: Femtech's radical transformation of women's healthcare](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2FShelving_the_speculum_Femtechs_radical_transformation_of_womens_healthcare.jpg&w=3840&q=75)
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Here are three ways femtech—powered by ingenious design—is revolutionizing health care.
![20 ways to foster creativity among your team (and why it matters)](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2F20_ways_to_foster_creativity_among_your_team_and_why_it_matters-.jpg&w=3840&q=75)
expert panel
Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.
![Spite tracking: Why it’s happening and how it’s changing women’s health care](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2FSpite_tracking_Why_its_happening_and_how_its_changing_womens_health_care.jpg&w=3840&q=75)
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Women are tired of being ignored and overlooked by their doctors. Years of dismissive doctors are fueling an organic surge in symptom tracking as women take control of their health narrative.
![Business renovation 101: 10 steps to hiring a compatible contractor](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Ffceb-ep-1920x1080-business_renovation_101_10_steps_to_hiring_a_compatible_contractor-.jpg&w=3840&q=75)
expert panel
Follow these expert tips to find the right design team to execute your company's architectural vision and construction goals. When your company is about to undergo a renovation, it's important to find the right designer or design team you can trust to get the job done correctly. Beyond that, it's also necessary to hire someone who not only aligns with your vision but is also passionate enough about the project to share new ideas you may not have considered. To help leaders avoid any pitfalls they may come across during their search, 10 experts from Fast Company Executive Board each discuss one factor to keep in mind throughout the hiring and contracting process.
![12 certifications that are worth your time and investment](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2F12_certifications_that_are_worth_your_time_and_investment-.jpg&w=3840&q=75)
expert panel
What's your business specialty? Use this list as a starting point for growth, development, and long-term career success in design. As the current market continues to evolve and grow more complex, it's a benefit to have years of practical, on-the-job training on your resume. It's a bonus if you can also find the time to become certified in a niche industry or specialization in your specific field that will put you in the driver's seat when determining the direction you want to take in your career. Here, 12 experts from Fast Company Executive Board each suggest one certification that every aspiring design leader should consider to enhance their current and future business options in their field of choice.
![Thinking about repackaging your brand's product image?](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F04%2Fthinking_about_repackaging_your_brands_product_image_-.jpg&w=3840&q=75)
expert panel
14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers. It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.
Company details
Guidea
Company bio
Guidea is a product design agency at the forefront of healthcare design, defining experiences that have touched +600M lives worldwide. With a client portfolio including dozens of live products, clinical trials, and FDA approvals, Guidea has created transformative solutions through research, design, and commercial product launch for top health companies, leading medical schools, and pharma companies. From start-ups, to scale ups, to enterprise organizations, Guidea’s collaborations consistently deliver meaningful and award-winning improvements for patient outcomes, and raise the standard for healthcare.