About
Tim Maleeny is President of Agency Solutions and Chief Client Strategy Officer for Quad, a leading marketing solutions company. Prior to joining Quad's leadership team, Tim held a variety of leadership roles across the marketing industry, including President and Chief Innovation Officer for Havas, Head of Strategy for Ogilvy, Executive Director of Brand and Marketing Strategy at R/GA, and Managing Partner at Deloitte. A true hybrid, Tim has also worked as a copywriter, producer, and new business director over the course of his career. And with a degree in computer science, he's a technophile at heart who's been relentless in expanding agencies' digital and CX capabilities. Tim is known for driving record new business growth and building award-winning cultures wherever he goes. As a strategist, his campaigns have won at Cannes, WARC, Effies, and the Jay Chiat Awards. He pioneered a narrative approach to integrated campaigns, which makes sense since he’s the bestselling author of six novels and multiple award-winning short stories. The comedic thriller JUMP was called “a perfectly blended cocktail of escapism” by Publishers Weekly, and his latest novel Hanging The Devil received a starred review from Library Journal for its “relentlessly fast-paced plot and delightful dry humor.” Always active as a mentor across the marketing community, Tim connects great people wherever he finds them. This will be his ninth year as a mentor for Women-in-Power, the cross-sector fellowship sponsored by 92Y, and he was named a Talent Champion by the ANA's educational foundation. Tim lives and writes at an undisclosed location in New York City.
Tim Maleeny
Published content
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Balancing global strategy with local nuance isn’t easy, but it’s essential for leading across cultures effectively. For managers overseeing teams across multiple countries, striking the right balance between global consistency and local autonomy can determine whether your team feels aligned or alienated. It requires clarity on what must remain uniform—brand values, strategy, success metrics—as well as the flexibility to adapt delivery, communication, and leadership styles to local norms. Leaders who master this balance can minimize friction while creating environments where innovation, trust, and performance thrive across borders. To that end, 17 members of Fast Company Executive Board share their top strategies for navigating this complex but critical dynamic.
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Nov 27, 2024
No matter how good your data, it all amounts to nothing without a winning brand platform.
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Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.
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Implement these expert tips to maintain customer satisfaction and grow your business at the same time. When a company comes to market during the early stages, it's essential to remain laser focused on the brand's mission to attract customers who will remain loyal for the long term. But as a business scales, it can sometimes lose sight of product or service quality and consistency. To help business leaders prevent this from happening, 11 members from Fast Company Executive Board offer their best practices to ensure you maintain quality as you grow.
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It's lonely at the top if you don't have the right support network to lean on regularly. According to a Harvard Business blog, approximately 70% of CEOs have reported feelings of loneliness. But the good news is, they don't have to go it alone if they begin to lean on their peers with similar career circumstances and are willing to collaborate and learn from each other. Keeping an open-door policy at work and staying connected with staff members across departments is important for strengthening work relationships and a sense of togetherness. However, it's also necessary to maintain a work-life balance to enjoy meaningful activities with family and friends that will reinvigorate your purpose for pursuing your livelihood each day. The following experts from Fast Company Executive Board have all had their moments. Here, they each offer their suggestions on how to find the right support and build community to create success in any role.
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It's your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Whether you are marketing a product to build on the momentum of your latest campaign, or delivering a well-thought-out pitch to a venture capitalist for additional funding, storytelling is an essential part of the process that will elevate your company's growth potential and credibility in the marketplace. Below, 19 Fast Company Executive Board members each offer their best tip for developing a storyline that will make a strong impact and get people excited about your business enough to take a significant call to action that will reflect on quarterly growth.
Company details
Quad
Company bio
Quad is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments. Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).