Member Since February 2022
About
Tim Vanderhook is Co-Founder, CEO and Chairman of the Board of Viant Technology (Nasdaq: DSP). He leads the company’s strategic vision, driving innovation and product development of Viant’s self-service DSP for omnichannel advertising, Adelphic®. For more than 2 decades, Tim, alongside his brother Chris Vanderhook, has steered Viant’s mission of automating the planning, buying, and measurement of advertising through technology and innovation. Furthermore, Tim’s early vision led to the development and standardization of using web cookies for behavioral targeting that pioneered interest-based digital advertising practices commonly in use today. In addition to Viant, Tim also co-founded XUMO in 2011, one of the largest ad supported Over-The-Top (OTT) streaming services, which was acquired by Comcast in February 2020. Recognized for his digital advertising expertise and innovation, Vanderhook has authored several patents including Internet Connected Household Identification, Upfront Advertising Purchasing Exchange and User Demographic Profile Methods. Tim is a serial entrepreneur and investor, avid sports fan and resides with his wife Laura and their four children in Orange County, California.
Tim Vanderhook
Published content
expert panel
Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.
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May 24, 2024
Embracing CTV is not just a trend, but a transformative shift in how brands connect with audiences effectively.
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Nov 20, 2023
There is a new way of doing business. It’s powered by AI and harnesses the power of automation to help marketers drive efficiency and growth for their brands.
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Recently, sustainability has taken center stage for an industry where the carbon impact may be less obvious, yet no less significant: advertising technology.
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For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.
Company details
Viant Technology
Company bio
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.