Tim Vanderhook

Member Since 2022

Tim Vanderhook

CEO, Co-Founder & Chairman

Viant Technology

Orange County, California Area

Tim Vanderhook is Co-Founder, CEO and Chairman of the Board of Viant Technology (Nasdaq: DSP). He leads the company’s strategic vision, driving innovation and product development of Viant’s self-service DSP for omnichannel advertising, Adelphic®. For more than 2 decades, Tim, alongside his brother Chris Vanderhook, has steered Viant’s mission of automating the planning, buying, and measurement of advertising through technology and innovation. Furthermore, Tim’s early vision led to the development and standardization of using web cookies for behavioral targeting that pioneered interest-based digital advertising practices commonly in use today. In addition to Viant, Tim also co-founded XUMO in 2011, one of the largest ad supported Over-The-Top (OTT) streaming services, which was acquired by Comcast in February 2020. Recognized for his digital advertising expertise and innovation, Vanderhook has authored several patents including Internet Connected Household Identification, Upfront Advertising Purchasing Exchange and User Demographic Profile Methods. Tim is a serial entrepreneur and investor, avid sports fan and resides with his wife Laura and their four children in Orange County, California.

RECENT CONTENT

November 7th, 2022

Why now is the time to punch above your weight–and how to do it

For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.

COMPANY INFO

Viant Technology

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

AREA OF FOCUS

  • Ad Targeting
  • Ad Exchange
  • Ad Network

INDUSTRY

Technology

© 2023 Fast Company Executive Board, LLC. All rights reserved. | Terms and Conditions and Privacy Policy | Fast Company® and the other denoted terms and the related trade dress are a non-exclusive list of the trademarks of Mansueto Ventures, LLC. in the U.S. and/or other countries. Mansueto Ventures, LLC trademarks and trade dress may not be used in connection with any product or service that is not Mansueto Ventures, LLC, in any manner that is likely to cause confusion among customers, or any manner that disparages Mansueto Ventures, LLC. This site contains the trademarks, service marks, and logos of third parties and such trademarks and service marks are the property of their respective owners and not owned by Mansueto Ventures, LLC. Such third party trademark owners may or may not be affiliated with, connected to, or sponsored by Mansueto Ventures, LLC. These third party marks include but are not limited to Fast Company®, which is a registered trademark of and the property of Mansueto Ventures, LLC.