Tom Burke

article

Treating email data as a strategic asset, leveraging it as the foundation of digital identity, and activating it with intelligence and intent improves performance, measurement, trust, and outcomes.

expert panel

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. As advertising channels grow more saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time—through honest storytelling, smart targeting, and meaningful customer engagement. From strategic partnerships and digital storytelling to data-driven outreach and customer-powered campaigns, today’s top leaders are rethinking how to connect with their audiences. Below, Fast Company Executive Board members share the time-tested advertising approaches they believe will have the biggest impact in the year ahead.

expert panel

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while—and yours. For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points. The best programs are designed with the customer in mind—what they value, how they interact with your brand and what makes them feel genuinely appreciated. To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement.

article

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting relationships with consumers.

expert panel

The faster your organization adopts AI, the more important it becomes to understand—and proactively manage—the cybersecurity risks that come with it. AI is moving quickly from experimentation to core business operations, but that speed brings a new layer of security concerns. From data exposure to adversarial attacks, the risks tied to AI are evolving just as fast as the technologies themselves. If you're leading AI initiatives, it's critical to understand where the vulnerabilities lie and how they could impact your business. To help, Fast Company Executive Board members outline the key cybersecurity risks that come with rapid AI adoption, along with practical steps you can take to reduce exposure.

expert panel

19 business leaders debate whether traditional email is outdated, or if it still has its place. With the evolution of today's digitized world, having tools like SMS and MMS text messaging, and various social media platforms at our fingertips, provides instant gratification in communication. But there is a time and space for everything—and that's where email comes in as what some leaders still consider a reliable, professional and safe method to connect.  Below, 19 experts from Fast Company Executive Board weigh in on the relevancy of email communication for business, networking, and personal purposes in 2025.