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Tom Burke

Chief Executive OfficerAtData

New York, NY

Skills

Email
Digital Marketing

About

With 25 years of experience creating data-based technology solutions, AtData CEO Tom Burke thrives on finding new and better ways for global organizations to use their first-party data to connect with customers including validating, verifying, and enhancing email addresses at scale. Prior to founding AtData, Tom was responsible for email hygiene products at Return Path and led the product team at Invertica. He began his career at Oracle, designing and implementing database applications for enterprise clients.

Published content

17 essential insights for biz leaders on AI adoption and cyber risk

expert panel

The faster your organization adopts AI, the more important it becomes to understand—and proactively manage—the cybersecurity risks that come with it. AI is moving quickly from experimentation to core business operations, but that speed brings a new layer of security concerns. From data exposure to adversarial attacks, the risks tied to AI are evolving just as fast as the technologies themselves. If you're leading AI initiatives, it's critical to understand where the vulnerabilities lie and how they could impact your business. To help, Fast Company Executive Board members outline the key cybersecurity risks that come with rapid AI adoption, along with practical steps you can take to reduce exposure.

What's your go-to method of biz communication at work?

expert panel

19 business leaders debate whether traditional email is outdated, or if it still has its place. With the evolution of today's digitized world, having tools like SMS and MMS text messaging, and various social media platforms at our fingertips, provides instant gratification in communication. But there is a time and space for everything—and that's where email comes in as what some leaders still consider a reliable, professional and safe method to connect.  Below, 19 experts from Fast Company Executive Board weigh in on the relevancy of email communication for business, networking, and personal purposes in 2025.

16 digital media methods to enhance your customer's brand loyalty

expert panel

Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

20 things business owners put too much weight on (and what to focus on instead)

expert panel

Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

From new to loyal: Enhancing the customer lifecycle through email

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By understanding the person behind the email, brands can improve their customer relationships and overall lifecycle management.

Tech democratization is fueling the fraud industry: Here’s how organizations can protect themselves

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To stay ahead of these multifaceted threats and prevent financial losses, compliance risks, and reputational damage, organizations must deploy a multi-pronged strategy.

Company details

AtData

Company bio

AtData is the leader in email address intelligence. Powered by accurate, comprehensive and privacy-compliant data, including 20+ years of historical email and postal addresses and billions of monthly activity signals, AtData's email address intelligence solutions help organizations recognize, know, and target the person associated with the email address. Empowering marketers to build more meaningful customer experiences, AtData validates and verifies its customers' first party data and enables organizations to develop actionable customer profiles and assess risk, resulting in an increase in customer engagement, sales, and retention.

Industry

Technology

Area of focus

Email
Email Marketing
Fraud Detection