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Tom Floyd


San Francisco, CA

Member Since November 2022




I am a seasoned executive coach and trusted advisor to high-growth companies looking to build cultures that focus on learning. I believe creating spaces that value growth requires us to lead by example, showing care for our teams, the people within them, and ourselves. I’ve learned being vulnerable isn’t easy for most of us, asking for feedback takes courage, and doing it regularly accelerates our effectiveness. I love seeing the look in someone's eyes when they discover the answer they were seeking was ultimately within themselves. When I’m not leading my company Flouracity, you’ll find me here writing about leadership, management, careers, and learning.

Published content

19 tips to communicate more effectively with your remote workers 

expert panel

Here's how to elevate company culture in a digital office environment. If you are new to leading a remote or hybrid company, you may find yourself struggling to bridge the gap between management and staff members who work from home to create trust and transparency. By the same token, if you're new to working for a remote employer, you may be feeling isolated if you're unable to connect with your new co-workers and management the way you initially envisioned when you were onboarded for your "dream job opportunity."  To help leaders and their remote teams communicate more effectively and improve their working relationships in no time, 19 Fast Company Executive Board members each share one new idea for building a better company culture in 2024.

Is your small business financially fit for the future? 

expert panel

20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success.  Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.

Why learning to say 'no' is essential for overcommitted executives 

expert panel

Do you say yes to everything? Industry experts explain the benefits of clearing your plate at work. If you're just starting out in management, it's not unusual to constantly feel obligated to say yes. When duty calls and other colleagues are requesting your time and commitment to engage in an upcoming project or take over a daily task, it's a natural instinct for most people to lean in.  On the other hand, if you've been at your post for some time and have plenty of skin in the game, you've probably figured out by now that you can't take on everything without burning out. Learning to share growth opportunities with your staff members on a regular basis will also elevate your leadership skills and team relations in the workplace.  Leading experts from Fast Company Executive Board are no longer hesitant to turn down a project that may sound good on paper but has the potential to keep them sidetracked and further away from their objectives. Here, they share the benefits of learning to say "no" under pressure and how essential it is to improve your work-life balance and reach your goals.  

15 webinar best practices to increase customer engagement

expert panel

A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs. Webinars have become an increasingly popular tool for businesses to engage with potential clients and customers. However, simply hosting a webinar is not enough to ensure success. To make a lasting impression and achieve desired outcomes, businesses must use best practices to create engaging and informative content that resonates with their audience. Whether it be educational or persuasive, effective webinars require careful planning, preparation, and execution. To that end, 15 Fast Company Executive Board members weigh in on some of their best practices for hosting webinars that are useful, relevant, and valuable for potential clients and customers.

How to fix a negative business reputation online

expert panel

Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe. A company's reputation is a crucial asset that can take years to build but can be destroyed in an instant. Negative publicity and online backlash can quickly spread after leadership mistakes, causing irreparable damage to a company's reputation. However, there are steps that a company can take to clean up its negative business reputation online and regain the trust of its clients. To help, a panel of Fast Company Executive Board members recommended some effective strategies that can help turn things around and get your business back in the good graces of potential and current clients, even after past leadership missteps.

Signs your managers are amazing at developing and retaining people


How do you know if your managers are amazing at developing people? You’ll see signs like these.

Company details


Company bio

Flouracity is a professional development company that helps managers grow in their careers, leaders flourish in their roles, and people become the best version of themselves. Whether it happens in a 1:1 coaching session or within an immersive experience designed to arm you with new skills, our purpose is to create space for transformation. Six values guide our work including showing care, looking within, asking the hard questions, connecting the dots, creating lasting change, and embracing differences. Our offerings include: * Executive coaching, team coaching, and immersive experiences for senior leaders that get them learning about themselves and from each other. * Management programs that focus on the challenges unique to leading others. * Personal development opportunities for individuals including 1 on 1 coaching and workshops designed to help people learn skills they need to be effective in their roles. * The planning, hosting, and facilitation of team offsites in-person, virtually, or at our space in Sonoma County, California.


Corporate leadership

Area of focus

Professional development
Personal Development
Human Resources

Company size

2 - 10