Tom Shapiro

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13 tips to elevate your brand reputation with clarity and confidence.  Whether you are a new business owner in the industry or you've been at it for years, managing public relations can often feel like a balancing act—especially when your company is either unveiling a new product or handling a crisis. When hiring a professional PR team is not in the current budget, there are still several strategies you can implement to ensure your messaging remains effective and your brand’s reputation stays intact.  Here, 13 leading experts from Fast Company Executive Board each explore one best practice that can be immediately applied to elevate your brand's PR efforts.

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Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.

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Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations. 

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Does your company practice what it preaches, consistently? When you are trying to build or maintain a successful business, it's important to make sure that the company's core values are consistently being reflected in everything that it does.  As a leader, it's impossible to be everywhere at once. Refusing to delegate specific tasks to free up your time to focus on other priorities will lead to burnout. Ensuring your company's reputation is living up to its standards starts with hiring the right team of representatives. Below, 13 Fast Company Executive Board members share other methods that work for them.

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Don't be afraid to get out of your comfort zone and take the next step to increase your personal connections.  Whether you consider yourself an introverted or extroverted business person, it's always key to find a way to expand your network if you want to elevate your professional reputation and knowledge base. It can help you become more engaged in the industry or community you represent and share with others who are not inside your immediate circle. Below, 14 Fast Company Executive Board members discuss their ideas on how colleagues can become open to developing a new mindset and potentially provide resources for those in need through partnerships with other peers.

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Here's how employers can find a charitable organization to sponsor this holiday season and beyond. During the holidays, in particular, many company leaders often consider how their establishment can lean in to assist with funding or volunteer its time to support a charitable cause, in the spirit of giving.   But what is the best way to choose the right partnership with a reputable foundation that makes the most sense and enables your organization to do the most good? Below, 11 members from Fast Company Executive Board are sharing their tips to help you get started, whether you plan on giving back for a season or throughout the entire year.