Member Since September 2022
Skills
About
I oversee and manage Stratabeat, an agency that drives leads and revenue growth for B2B companies. What we do is amplify your awesomeness. How? Through an approach centered on neuroscience, psychology, and behavioral science. Our services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analysis, and conversion optimization.
![Tom Shapiro's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F0045dcae-069b-4d89-9768-b35489ef1d30.png&w=128&q=75)
Tom Shapiro
Published content
![15 strategies to prepare for the ups and downs in the marketplace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F06%2Ffceb-ep-1920x1080-15-strategies-to-prepare-for-ups-and-downs-in-the-marketplace--scaled.jpg&w=3840&q=75)
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Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
![13 ways to instill your brand's core values across all channels](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F05%2Ffceb-ep-1920x1080-13-ways-to-instill-your-brands-core-values-across-all-channels-1-scaled.jpg&w=3840&q=75)
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Does your company practice what it preaches, consistently? When you are trying to build or maintain a successful business, it's important to make sure that the company's core values are consistently being reflected in everything that it does. As a leader, it's impossible to be everywhere at once. Refusing to delegate specific tasks to free up your time to focus on other priorities will lead to burnout. Ensuring your company's reputation is living up to its standards starts with hiring the right team of representatives. Below, 13 Fast Company Executive Board members share other methods that work for them.
![14 ways to build your business network and market exposure in 2023](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F02%2F14-ways-to-build-your-business-network-and-market-exposure-in-2023-fceb-1920x1080-14ep.jpg&w=3840&q=75)
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Don't be afraid to get out of your comfort zone and take the next step to increase your personal connections. Whether you consider yourself an introverted or extroverted business person, it's always key to find a way to expand your network if you want to elevate your professional reputation and knowledge base. It can help you become more engaged in the industry or community you represent and share with others who are not inside your immediate circle. Below, 14 Fast Company Executive Board members discuss their ideas on how colleagues can become open to developing a new mindset and potentially provide resources for those in need through partnerships with other peers.
![11 tips to help companies get behind the right nonprofit 'causes'](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F11%2F11-tips-to-help-companies-get-behind-the-right-nonprofit-causes-FCEB-1920x1080-11ep%402x-scaled.jpg&w=3840&q=75)
expert panel
Here's how employers can find a charitable organization to sponsor this holiday season and beyond. During the holidays, in particular, many company leaders often consider how their establishment can lean in to assist with funding or volunteer its time to support a charitable cause, in the spirit of giving. But what is the best way to choose the right partnership with a reputable foundation that makes the most sense and enables your organization to do the most good? Below, 11 members from Fast Company Executive Board are sharing their tips to help you get started, whether you plan on giving back for a season or throughout the entire year.
Company details
Stratabeat, Inc.
Company bio
We are a B2B digital marketing agency founded on the belief that through bold, strategic thinking, amazing things start to happen. We're 100% focused on organic growth. Services include SEO, Content Development, Content Marketing, Account-Based Marketing (ABM), Web Design, Conversion Optimization, and Behavioral Intelligence. Our services are based on neuroscience, psychology, and behavioral science, helping you to engage more deeply with your audience and to drive them to action. If you're ready to transform your marketing results, give us a shout.