Toni Ann Careccio

expert panel

11 tips that will elevate your brand at the next event. How can company representatives leave a desirable impression when attending the annual conference circuit, whether on-site or virtually? Designing merchandise giveaways that speak directly to the brand's mission and core values is one way to attract the attention of conventiongoers, but it can't be run-of-the-mill items that will end up in the trash (or disregarded online) at the end of the day. That would be a poor return on investment.  Instead, lean toward sustainable products that have the biggest potential to come in handy for attendees—same time next year. Below, 11 Fast Company Executive Board members share best practices for how to use merchandise opportunities to build brand awareness and why it works for them.

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Many entrepreneurs start businesses with a bright idea, but the ones who excel—and last—are those who recognize who most needs their help. That’s how to even the odds.

expert panel

Technology is changing the game for companies and job candidates in the workplace. The talent acquisition process looks a lot different today than it did way back when. Gone are the days when candidates could simply head out for the day to pound the pavement, sit inside the human resources lobby of their desired employer to fill out a long-form application, and hope to get an interview callback in a few days.  In today's digital world, how has technology helped your company streamline its hiring process for managers and potential new hires alike? Here, eight Fast Company Executive Board members weigh in on the features of virtual recruitment they've come to rely on in efforts to build dynamic teams and enhance future company success.

expert panel

Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.