Member Since 2023
The Lawrence Advisory
Tracy L. Lawrence is the Founder and CEO of The Lawrence Advisory. Lawrence recently served as the first Executive-in-Residence at USC’s Marshall School of Business, advising faculty, administration, and students on issues of diversity, equity and inclusion in the workplace. Previously, Lawrence led the Los Angeles Entertainment and Consumer industry practice at Russell Reynolds Associates, one of the world’s largest executive recruiting and assessment firms. There she handled senior-level management and board of director searches, and was a leader in the firm’s diversity recruiting practice. Unique among her peers, Lawrence is one of a select few human capital consultants with real-world senior level management experience. She is a veteran of the cable television industry, having served as General Manager of Fox Family Channel, and was previously Vice President of Affiliate Marketing at Nickelodeon. She has also held leadership roles at MTV Networks, Kraft, and Nestle. She was awarded the National Cable Television Association’s Vanguard Award for Young Leadership, in recognition of her contribution to the industry on a national level. Throughout her career, Lawrence has been committed to diversity. She is the Founder of Digital Diversity Network, a nonprofit organization focused on increasing diversity in digital media. In addition, she currently serves as an Operating Partner with Nile Capital, a private equity firm that invests in women and minority owned businesses. Lawrence holds a BA in Economics from Stanford University, and an MBA from Harvard Business School.
The Lawrence Advisory is redefining human capital consulting with an approach grounded in partnership, leadership expertise and Diversity, Equity and Inclusion (DEI) strategy. For over a decade, we have provided executive search, DEI consulting, and strategic advisory services to clients across the spectrum of industries, including technology, entertainment and cultural institutions, financial services, and Fortune 500 corporations. Our consultative approach distinguishes us from other search firms and has produced significant advantages for our clients. Our business is characterized by deep, long-standing client relationships and longer tenure for our candidates. To date, approximately 90% of our placements remain in their roles after 5 years. The Lawrence Advisory is a Black woman-owned and managed firm, and all of our consultants have extensive experience in both acquiring and developing diverse talent.