
Travis Schreiber
Published content

expert panel
Your first big interview with the press can feel intimidating, but the right preparation can turn it into a defining moment for you as a brand leader. Whether it’s a podcast, panel, or live social media event, stepping into the spotlight for the first time as a brand leader can feel like walking into a conversation where everyone else already knows the script. But with the right preparation, these moments can become powerful opportunities to share your story, connect with your audience, and elevate your company’s message. From refining your talking points to embracing authenticity and learning to handle tough questions, small adjustments can make a big impact. To help you feel confident and prepared, 20 Fast Company Executive Board members share their best advice for first-time brand leaders getting ready for a media interview or public appearance.

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Balancing global strategy with local nuance isn’t easy, but it’s essential for leading across cultures effectively. For managers overseeing teams across multiple countries, striking the right balance between global consistency and local autonomy can determine whether your team feels aligned or alienated. It requires clarity on what must remain uniform—brand values, strategy, success metrics—as well as the flexibility to adapt delivery, communication, and leadership styles to local norms. Leaders who master this balance can minimize friction while creating environments where innovation, trust, and performance thrive across borders. To that end, 17 members of Fast Company Executive Board share their top strategies for navigating this complex but critical dynamic.

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A successful product launch doesn't happen overnight. Take the time to get it right. In today's fast-moving world, it takes a spark of creativity to develop a unique product or service that will have a profound impact in the marketplace. But without a clear vision and structured path to take an idea from inception to execution, it won't make it across the finish line. However, breaking down the innovation process into manageable stages can help companies systematically develop solutions that address real-world pain points and create true value for every stakeholder involved. Here, 15 leading experts from Fast Company Executive Board each list the common mistakes some companies make when trying to innovate, and why these practices should be avoided.

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Here are 10 key strategies for brand rebuilding that will elevate the company's credibility and regain consumer trust. Going through a difficult experience like bankruptcy can damage a company's public profile initially, but acknowledging its shortcomings and creating a transparent action plan to turn the situation around also provides the business a unique opportunity to reinvent itself during the downtime. Forward-thinking leaders spend time reassessing their product offerings, customer service strategies, and market positioning to better align with current consumer expectations. Taking a proactive approach to get back into the public's good graces ensures past and prospective stakeholders that the company is not only recovering from a bad season of missteps, productively, but it's also evolving for future success. Below, 10 Fast Company Executive Board members each share an action step company leaders can take to restore confidence among former stakeholders and supporters after their recovery and reflection period.

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Apply these creative steps to find a resolution when the status quo doesn't cut it. In an era where complex business challenges often defy conventional solutions, leaders must think outside their comfort zones and consider alternative approaches to overcome their business obstacles. By fostering a mindset that embraces ambiguity and encourages experimentation, they can unlock innovative solutions to problems that don't fit the mold. Here, 20 Fast Company Executive Board members offer insight to help other leaders become more creative in addressing problems that require more than a standard answer.

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Want to build stronger, more enduring client and customer relationships? Start by leading with the values that make people want to work with you—not just buy from you. Strong client and customer relationships are critical to business growth, retention and reputation—but they don’t happen by chance. They’re built over time through consistent leadership, clear communication and a deep commitment to the partnership. For leaders, that means modeling the behaviors and principles that earn trust and foster long-term connections. To help you foster strong, lasting relationships with your clients and customers, the members of Fast Company Executive Board discuss the leadership principles that guide each and every interaction.
Company details
erase.com
Company bio
Erase is a leading online reputation management company specializing in helping businesses and individuals regain control of their digital presence. Our reputation management solutions permanently remove negative reviews, harmful content, and misleading information from major platforms such as Google, Glassdoor, and more. We take a proactive approach to build and protect your brand, ensuring positive content rises to the top of search results. Our personalized strategies deliver cost-effective reputation management solutions, delivering permanent results. Erase is your trusted partner in safeguarding your online reputation.