Member Since May 2023
Tripp Westbrook is an innovative, convention-breaking agency leader and President/Chief Creative Officer of Firehouse. His creativity and expertise in challenging category status quo has been recognized by virtually every major advertising award show and his work includes one of USA Today’s top 100 Super Bowl commercials of all time.
Here are the four biggest lessons I've learned after 30 years of witnessing (and sometimes participating in) campaign mistakes.
I believe the reason companies keep churning out marketing wallpaper is because they continue to play by the unwritten rules or conventions of their categories.
The need for new ideas and fresh thinking in business has never been greater. At Firehouse, we've aligned and focused our talents to deliver just that. Built around the marriage of highly creative execution and deeply strategic thinking, our expertise unlocks human truths and behaviors to give brands meaning in the eyes of their audience. When brands have meaning, people care. And when people care, brands thrive. Some brands we’re helping people care about are Lennox Residential, Texas Dairy Queen, Interstate Batteries, and the National Cheerleaders Association. Our clients have several things in common beyond great products. Their brands have purpose, they believe in maximizing opportunity over mitigating risk, they know the push and pull of collaborative, critical thinking is healthy and they’ve come to expect a healthy Return On Imagination. If this sounds like you, too, we should definitely have a chat.