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Tripp Westbrook

President / Chief Creative OfficerFirehouse Agency

Dallas, TX

Member Since May 2023


Client Relations


Tripp Westbrook is an innovative, convention-breaking agency leader and President/Chief Creative Officer of Firehouse. His creativity and expertise in challenging category status quo has been recognized by virtually every major advertising award show and his work includes one of USA Today’s top 100 Super Bowl commercials of all time.

Published content

What technology can’t fix


Machine-based and in-person interactions both count—but people’s state of mind is key to getting the balance right.

How to find the right marketing agency in 2024


It’s no longer enough for an agency to represent itself purely on the basis of its creative output. Clients today need to focus less on case studies and more on trust. 

The 4 biggest lessons I learned from 30 years of marketing mistakes


Here are the four biggest lessons I've learned after 30 years of witnessing (and sometimes participating in) campaign mistakes.

Creatives and AI: Can we all just get along?


Savvy creators and marketers know that by combining technology and creativity, you can achieve faster and better. That’s when things start getting to the next level.

Differentiation in advertising: Easy to say, harder to do


I believe the reason companies keep churning out marketing wallpaper is because they continue to play by the unwritten rules or conventions of their categories. 

Company details

Firehouse Agency

Company bio

The need for new ideas and fresh thinking in business has never been greater. At Firehouse, we've aligned and focused our talents to deliver just that. Built around the marriage of highly creative execution and deeply strategic thinking, our expertise unlocks human truths and behaviors to give brands meaning in the eyes of their audience. When brands have meaning, people care. And when people care, brands thrive. Some brands we’re helping people care about are Lennox Residential, Texas Dairy Queen, Interstate Batteries, and the National Cheerleaders Association. Our clients have several things in common beyond great products. Their brands have purpose, they believe in maximizing opportunity over mitigating risk, they know the push and pull of collaborative, critical thinking is healthy and they’ve come to expect a healthy Return On Imagination. If this sounds like you, too, we should definitely have a chat.


Marketing & advertising

Area of focus

Social Media
Brand Marketing

Company size

11 - 50