Val Vacante

Member Since 2021

Val Vacante

Director of Strategy, Product Innovation

Merkle, a dentsu company

Austin, Texas Area

Valerie Vacante is the Director of Strategy, Product Innovation for global customer experience company,  Merkle, where she uncovers cultural trends, designs strategies and next generation product innovations impacting the way people connect and experience in the physical and digital world. Valerie is a co-creator of LiveArea Scan & Go™ a contactless payment technology named "top product pick" by PCR Magazine and “top tools shaping the future of retail” by Adweek. She architected NXT Intelligence™, a platform focused on technology, innovation, and brand experiences designed to explore, evaluate and evolve business growth opportunities. Valerie is also the Founder of strategy and innovation firm Collabsco where she has pioneered award winning digital products and connected experiences across IoT, AR, VR, voice, robotics and beyond. In 2018, Valerie launched the first-ever connected play landscape; her latest iteration maps over 260 connected experiences, emerging technologies and business growth opportunities featured in VentureBeat, The Drum, VRScout and more. She is the Co-Founder of TechUp, a curated service showcasing innovative products on a global stage, featured at WIRED Live, WIRED Next Generation, CES and SXSW. In between driving what’s next in technology, culture and design, Valerie has recently been named one of the Top 25 Women in Tech  2019 and 2020 by PCR magazine, 40/Forty and a Top 10 Pioneering CEO to Follow in 2021 by CIO Look. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, a Global Expert to MassChallenge, an international speaker and writer. You can find her almost anywhere creators are designing the future.


  • Innovation
  • Product Strategy
  • Technology


July 8th, 2022

Star Wars-inspired tips for launching your career into hyperdrive

Technology, connection, and employment may have evolved over the years, but a few tips inspired by Star Wars hold true when it comes to launching your career into hyperdrive.

May 24th, 2022

15 ideas to boost your business recognition in the marketplace

If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully.

April 22nd, 2022

Fueling the future: Ignite innovation catalysts in your organization, part two

Eleven ways to connect, create and collaborate across your innovation teams and organization.

April 8th, 2022

Anxious about public speaking in the workplace? 

Here are 15 tips to boost your confidence level and communication skills.


Merkle, a dentsu company

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.


  • Experience Strategy
  • Product Innovation
  • Emerging Technologies


Marketing & advertising