Val Vacante

Member Since 2021

Val Vacante

Director of Strategy, Product Innovation

Merkle, a dentsu company

Austin, Texas Area

Valerie Vacante is the Director of Strategy, Product Innovation for global customer experience company,  Merkle, where she uncovers cultural trends, designs strategies and next generation product innovations impacting the way people connect and experience in the physical and digital world. Valerie is a co-creator of LiveArea Scan & Go™ a contactless payment technology named "top product pick" by PCR Magazine and “top tools shaping the future of retail” by Adweek. She architected NXT Intelligence™, a platform focused on technology, innovation, and brand experiences designed to explore, evaluate and evolve business growth opportunities. Valerie is also the Founder of strategy and innovation firm Collabsco where she has pioneered award winning digital products and connected experiences across IoT, AR, VR, voice, robotics and beyond. In 2018, Valerie launched the first-ever connected play landscape; her latest iteration maps over 260 connected experiences, emerging technologies and business growth opportunities featured in VentureBeat, The Drum, VRScout and more. She is the Co-Founder of TechUp, a curated service showcasing innovative products on a global stage, featured at WIRED Live, WIRED Next Generation, CES and SXSW. In between driving what’s next in technology, culture and design, Valerie has recently been named one of the Top 25 Women in Tech  2019 and 2020 by PCR magazine, 40/Forty and a Top 10 Pioneering CEO to Follow in 2021 by CIO Look. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, a Global Expert to MassChallenge, an international speaker and writer. You can find her almost anywhere creators are designing the future.


  • Innovation
  • Product Strategy
  • Technology


January 13th, 2022

16 signs of a toxic work environment (and how to address the root issue)

Negativity on the job leads to critical issues for leadership and their staff members.

January 11th, 2022

Here's how to make key leadership meetings more meaningful

Give the right leaders a creative space to help move your organization forward in the new year.

January 10th, 2022

14 ways to gauge customer satisfaction

If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services. 

December 6th, 2021

13 important (but often overlooked) ways businesses can support nonprofits

There’s more to supporting the missions of nonprofits than just writing checks.


Merkle, a dentsu company

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.


  • Experience Strategy
  • Product Innovation
  • Emerging Technologies


Marketing & advertising