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Val Vacante

SVP, Solutions Innovationdentsu

Austin, TX

Skills

Innovation
Product Strategy
Technology

About

Val Vacante is an award-winning, creative catalyst and global innovator. As the SVP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience the physical and digital world. Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more. She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday tech tools in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK’s, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk, Metaverse Post and more. Val is also the co-creator of ShopNXT™ — Dentsu’s retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others. Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play. She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more. Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others. Val has been named one of the Top 25 Women in Tech by PCR magazine, Women in Tech Global Product Management Leader of the Year, The Most Powerful Women in Technology, by CIO Views and 40 Over Forty. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, is a Global Expert to MassChallenge, an international speaker and writer.

Published content

20 strategies to manage your brand’s reputation in uncertain times

expert panel

Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.

14 smart strategies for launching a successful online business

expert panel

The path to a successful online business starts with understanding what your customers need and building every decision around that insight. Launching an online business means making bold decisions from day one—what to sell, who to target, and how to stand out in a crowded market. The most successful founders don’t wait for perfect conditions; they validate demand early, build trust fast, and solve real problems better than anyone else. Every move is intentional, and momentum matters more than perfection. To help you cut through the noise and gain traction, 14 Fast Company Executive Board members share hard-won strategies for building online businesses that last.

14 ways to create a podcast listeners can’t stop recommending

expert panel

In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.

18 leaders share their take on the pace of technological change

expert panel

Some executives are energized while others are cautious, but all agree that adapting to rapid innovation is essential to thriving in today's marketplace. The world is moving faster than ever, and technological innovation is at the center of it all. From generative AI to data-driven automation, change is happening at lightning speed—and business leaders are faced with a choice: embrace it, resist it, or try to strike a balance. Below, 18 Fast Company Executive Board members share how they really feel about the current pace of tech change, and what it means for their industries, their teams, and their leadership mindset.

Is your company's R&D budget limited or nonexistent?

expert panel

11 strategies to fund your brand's latest breakthrough without breaking the bank Establishing a thorough research and development process is the key to any product or service achieving local, national, or global marketplace success. But sometimes, coming up with an allocated "R&D budget" is easier said than done, especially when a company is already facing major budgetary cuts or working with limited resources. If the lack of finances is what stands in your team's way from moving forward on a great investment, 11 experts from Fast Company Executive Board suggest the following best practices to get your R&D stage off the ground without jeopardizing the organization's financial stability. 

20 signs of staff disengagement and how to address them

expert panel

If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.

Company details

dentsu

Company bio

Dentsu’s integrated network of agencies is purpose-built to help clients navigate, progress and thrive in a world of change. To champion meaningful progress with and for our clients, we are organized in a way that puts our clients and their customers at the center of everything that we do. Our connected tools, products and capabilities are focused on delivering human-centric, integrated solutions -- seamlessly bringing together all of the creativity, media and CXM expertise of our network in service of both growth & good. Dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.

Industry

Marketing & advertising

Area of focus

Experience Strategy
Product Innovation
Emerging Technologies

Company size

10,001 plus