Val Vacante

Member Since 2021

Val Vacante

VP, Solutions Innovation


Austin, Texas Area

Val Vacante is an award-winning, creative catalyst and global innovator. As the VP of Solutions Innovation at dentsu, she uncovers cultural trends, commerce dynamics and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience in the physical and digital world. Val is the visionary and co-creator behind ShopNXT™ — dentsu’s award-winning patent-pending retail innovations named “top product picks,” at CES by PCR Magazine, “top tools shaping the future of retail” by Adweek, featured in CNET, The Drum, PSFK Retail Innovation Week, eMarketer, MediaPost, TechAcute among others. Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, the evolution of the metaverse, mixed worlds, gaming, retail and play. She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more. Her portfolio includes over 50+ brands: Hasbro, Mattel, Disney, Bandai Namco Entertainment, WowWee, AT&T, Vodafone, Dell, Nestlé, Mercedes-Benz, MINI, Honeywell, Sleep Number, Dell, MERGE, Virsix Games, among others. Val has recently been named one of the Top 25 Women in Tech by PCR magazine, The Most Powerful Women in Technology, 2022 by CIO Views and 40 Over Forty. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, is a Global Expert to MassChallenge, an international speaker and writer. You can find her almost anywhere creators are designing the future.


  • Innovation
  • Product Strategy
  • Technology


February 21st, 2023

Reinventing retail: Three ways to embrace commerce in the metaverse

Commerce in the metaverse will continue to focus on three core areas already happening today and evolving. 

January 19th, 2023

16 leaders discuss what inspires them to stay hopeful in business

At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs.

July 8th, 2022

Star Wars-inspired tips for launching your career into hyperdrive

Technology, connection, and employment may have evolved over the years, but a few tips inspired by Star Wars hold true when it comes to launching your career into hyperdrive.

May 24th, 2022

15 ideas to boost your business recognition in the marketplace

If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully.



Dentsu’s integrated network of agencies is purpose-built to help clients navigate, progress and thrive in a world of change. To champion meaningful progress with and for our clients, we are organized in a way that puts our clients and their customers at the center of everything that we do. Our connected tools, products and capabilities are focused on delivering human-centric, integrated solutions -- seamlessly bringing together all of the creativity, media and CXM expertise of our network in service of both growth & good. Dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.


  • Experience Strategy
  • Product Innovation
  • Emerging Technologies


Marketing & advertising