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Val Vacante

VP, Solutions Innovationdentsu

Austin, TX

Member Since July 2021


Product Strategy


Val Vacante is an award-winning, creative catalyst and global innovator. As the VP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience the physical and digital world. Val is the co-creator behind Dentsu NXT Space, a virtual co-space designed to rapidly test, learn and explore emerging technologies and business growth opportunities – created in collaboration with Microsoft, LinkedIn, and – named, “Top Debut in the Metaverse,” featured in PSFK’s “Best of CES,” Forbes, Fast Company, Digiday, LLB, Coindesk, Tomorrow’s World Today, Metaverse Post and more. Val is also the co-creator of ShopNXT™ — Dentsu’s retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named “top product picks,” at CES by PCR Magazine and featured in CNET, The Drum, PSFK Retail Innovation Week, eMarketer, MediaPost, PCR, TechAcute among others. Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work with Fortune 500 and Fortune 1000 global clients focuses on connected experiences, emerging technologies, gaming, retail, and connected play. She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first connected play landscape featured in VentureBeat, The Drum, VRScout, and more. Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others. Val has been named one of the Top 25 Women in Tech by PCR magazine, The Most Innovative Marketing and Advertising VP, 2023 by Acquisition International,  The Most Powerful Women in Technology, 2022 by CIO Views and 40 Over Forty. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, is a Global Expert to MassChallenge, an international speaker and writer. You can find her almost anywhere creators are designing the future.

Published content

16 ways to prepare for the next holiday campaign

expert panel

If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well.  Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.

12 ways to get your company noticed at the next annual conference

expert panel

Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

Is now the time to expand your current products and services?

expert panel

Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.

14 tips for strengthening brand identity and reputation

expert panel

Implement these strategies for start-up success. It's tough out there when you are trying to build brand recognition and rise above the noise. When you are just starting out in the marketplace as a business owner, how do you attract loyal clients and partnership deals? Below, 14 Fast Company Executive Board members discuss the most important factors in developing the brand identity that you want to be known for. Once your leadership team establishes that, it's essential that you continue to stand on the reputation that you want to build.

Reinventing retail: Three ways to embrace commerce in the metaverse


Commerce in the metaverse will continue to focus on three core areas already happening today and evolving. 

16 leaders discuss what inspires them to stay hopeful in business

expert panel

At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs. As a business leader responsible for guiding others in today's unpredictable marketplace, at times, it is crucial to step away so you can take a breath, recharge your batteries, and come back to the table with a renewed perspective, especially when it comes to finding better solutions to handle a challenging situation or satisfy a client. Doing so can also help you strategize your next move and unlock your creative mindset.  To boost employee morale and foster a more supportive working environment, managers should encourage their colleagues and the entire staff to do the same. We asked 16 experts from Fast Company Executive Board to share their biggest non-business inspirations that keep them hopeful and focused with their heads in the game.

Company details


Company bio

Dentsu’s integrated network of agencies is purpose-built to help clients navigate, progress and thrive in a world of change. To champion meaningful progress with and for our clients, we are organized in a way that puts our clients and their customers at the center of everything that we do. Our connected tools, products and capabilities are focused on delivering human-centric, integrated solutions -- seamlessly bringing together all of the creativity, media and CXM expertise of our network in service of both growth & good. Dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.


Marketing & advertising

Area of focus

Experience Strategy
Product Innovation
Emerging Technologies

Company size

10,001 plus