Zain Jaffer

expert panel

Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.

expert panel

Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

article

When entrepreneurs seeking startup and expansion funding deal with outside investors, the terms of our compensation as founders/CEOs are spelled out clearly.

expert panel

Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

expert panel

Consider these next steps to achieve a smooth job transformation in a new industry of choice. When it comes to making a drastic career transition in life, it's something that can be obtained in time, no matter how difficult it may seem at first. Learning to communicate your professional goals clearly and authentically is one of the first steps to gaining the trust and credibility that will turn your career aspirations into reality. To help steer business professionals in the right direction and contemplate their next moves, below, 12 Fast Company Executive Board members each discuss their strategy for translating existing job skills to new industry standards and leverage digital platforms for job hunting, ensuring that candidates stand out in a competitive employment landscape.

expert panel

Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.

expert panel

From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

expert panel

Revitalize your cold outreach strategy for more successful sales outcomes. In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities. Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.

article

It is really up to founders if they want to continue their businesses, but there are important considerations when going through the decision-making process.

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

expert panel

Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.

expert panel

Smarter, greener solutions to expand your business and save money. Leading a business that is still thriving and relevant to its consumers in today's tight economy is no easy feat. Having the bandwidth to launch a second brick-and-mortar location to serve a different target audience in another location is even more remarkable, but there are certain details that, if implemented correctly, can help companies save on the lifecycle of projected building costs over the long term. Below, nine Fast Company Executive Board members each offer a sustainable design idea for the architectural renovation plans for the space. They also discuss some of the structural pitfalls to watch out for.

expert panel

Try these tips to attract and satisfy customers who will also spread the word. In the digital economy, now more than ever, promoting travel destination deals to potential customers is extremely competitive. Everyone travels for specific reasons, so it's important to identify who your target audience is and how best to customize your offerings.  For additional strategies to elevate your service and stand out in a crowded market, eight experts from Fast Company Executive Board each share one tip to help marketing leaders and their teams get one step closer to attracting and retaining new clients.

expert panel

It takes team effort and accountability to cross the finish line together. Setting quarterly goals is necessary to get your company over the finish line year after year, but what's the point of setting goals if you lose track of those objectives? Developing a strategy and check-in process that holds everyone accountable is essential to keep your team on the same page and ensure they have the resources they need to perform their specific responsibilities. To help managers and their employees forge a better path for moving the business ahead, 14 Fast Company Executive Board members each offer a strategy that has helped them obtain the results they were looking for and why it can work for your team as well. 

article

Taking the time to understand how to make the dynamics of your remote team better can definitely pay off in good business results.

expert panel

You may have a groundbreaking design 'solution,' but have you thought about the following points? Whether your creative design team has been tapped to incorporate a new outdoor green space in a public setting, or partner to develop a community recreation center where residents can gather to spend quality time with their family and friends, the first step is for business leaders and staff to understand who they serve.  In fact, reaching out to local residents from the broader community, upfront, is a better way to build bridges, gather feedback, and understand the pain points that may (or may not) need to be solved. Doing so will also help cut down on any unnecessary investments that are not a good fit for the intended audience being served. Below, eight members from Fast Company Executive Board share one thing that company leaders need to consider both socially and culturally when integrating a sustainable design solution into the marketplace.

expert panel

What's your business specialty? Use this list as a starting point for growth, development, and long-term career success in design. As the current market continues to evolve and grow more complex, it's a benefit to have years of practical, on-the-job training on your resume. It's a bonus if you can also find the time to become certified in a niche industry or specialization in your specific field that will put you in the driver's seat when determining the direction you want to take in your career. Here, 12 experts from Fast Company Executive Board each suggest one certification that every aspiring design leader should consider to enhance their current and future business options in their field of choice.  

expert panel

Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time.  But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.

expert panel

14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers.  It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.

article

Your career and company may be extremely demanding on your time, but it doesn’t mean you can't have a quality relationship with your loved ones as well.

expert panel

Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives.  But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.

expert panel

There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

expert panel

Business experts weigh in on the best ways to make a real difference in underserved neighborhoods. When a well-known or promising company comes to the area, it can be a win-win for businesses and community residents, especially if the establishment is located in an underrepresented neighborhood of people who may be struggling. It's more than just gaining the ability to target an untapped market or provide job opportunities to help people feed their families and develop a clear shot at professional growth; it's also about creating connections and providing education to build loyalty and trust.  With that said, there are plenty of ways for an organization to support underserved BIPOC communities—whether it's a few blocks away or miles apart. Below, 11 experts from Fast Company Executive Board offer their best practices for company leaders who want to contribute to BIPOC communities through workforce training initiatives, financial assistance, and entrepreneurial development programs.

expert panel

Transparency paired with a consistent message on your company vision and values goes a long way in building brand awareness and trust. When it comes to building community and laying the foundation for creating long-term customer and stakeholder relationships that you can count on, it's important to let people know where you stand on current issues to maintain genuine transparency and real authenticity. Below, 15 experts of Fast Company Executive Board each share one factor for leaders to consider if they want their brand to become known for its community activism—beyond the products and services it provides.

article

Holding that crypto and blockchains have no place in your business might leave you with a nasty shock in the future.

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

article

Knowing how to talk to your people and say the right thing at the right time could make your company flourish.

expert panel

Don't sleep on this trending social media engagement opportunity. Engaging with others on social media through the latest app, Threads, may be a worthy strategy to make direct contact with influencers and like-minded industry professionals you've had trouble reaching for months. However, it's not just about posting general updates on your company's achievements or current challenges.  Instead, you'll want to be as open as possible, and share from your heart, if you want to build on your authenticity and create meaningful relationships. Below, six experts from Fast Company Executive Board each provide one tip that can help your company elevate its status in the marketplace and among competing organizations and the people who follow them.

expert panel

Remember that there is light at the end of the journey. There are ups and downs along every business journey, and you won't always see eye to eye with everyone sitting at the table. However, keeping an open mind being willing to take suggestions, and fostering a team dynamic that promotes inclusiveness, giving each team member a voice is a chance to boost team morale and support, especially when the company is facing challenges. Below, 15 experts from Fast Company Executive Board each provide one strategy to help leaders develop a healthy growth mindset that will enable them (and their teams) to embrace challenges and find solutions to their business or client's problems.

expert panel

Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

expert panel

Here's how to elevate company culture in a digital office environment. If you are new to leading a remote or hybrid company, you may find yourself struggling to bridge the gap between management and staff members who work from home to create trust and transparency. By the same token, if you're new to working for a remote employer, you may be feeling isolated if you're unable to connect with your new co-workers and management the way you initially envisioned when you were onboarded for your "dream job opportunity."  To help leaders and their remote teams communicate more effectively and improve their working relationships in no time, 19 Fast Company Executive Board members each share one new idea for building a better company culture in 2024.

expert panel

Finding startup investment capital doesn't have to be an obstacle to your success. Securing the necessary investment funds to kickstart your venture can be a challenge that even the most capable entrepreneurs face. However, with the right networking strategies and preparation, startup founders can raise enough capital to reach their desired growth stage. Below, 15 Fast Company Executive Board members discuss a variety of methods and approaches budding entrepreneurs can utilize to access the funding they need. Here are their top-recommended strategies to turn your business dreams into a profitable reality.

article

During times of uncertainty, companies and businesses should own hard assets.

expert panel

Amid performance review season, I understand the importance of embracing a holistic strategy that not only values individual contributions but also prioritizes fairness, open communication, and continuous improvement.  To cultivate this for our organization, we refactored our system of growth from being a linear promotion process to one that allowed for more divergent growth paths. Having an "up or out" model didn't work for our company culture. Having a lattice-based (rather than a ladder-based) approach gave people more autonomy in the course of their careers. And we made our promotion logic more equitable by transparently naming the conditions for growth. To help other leaders, I asked members of the Company Culture Group of Fast Company Executive Board, a community I lead, how they improve equity and transparency in their review process. Here are important steps that they take and the impact they’ve seen from doing so.

expert panel

Here are 10 steps to consider taking before you sign the ownership agreement. Evaluating a potential franchise partnership should never be a cut-and-dry transaction. Instead, leaders must do their due diligence to research the industries they are most passionate about and willing to go the extra mile for day after day when they're in the trenches. Below, 10 experts from Fast Company Executive Board each offer one best practice to help aspiring business owners pick the right franchise before they sign the contract.

article

Bitcoin seems to be trending upward driven by the expectation of an SEC spot ETF approval—possible hope in the face of despair in other investment classes.

expert panel

It's a tough economy. Implement these tips to help your company thrive. When you're trying to get a small-business operation off the ground, sometimes everyone on the team will need to work harder with less until you make a name for yourself and the cash is rolling in. Yet, there is something to be said for running a tight ship, being conservative about your business spending habits, and saving for a rainy day when business is booming. Below, 12 Fast Company Executive Board members each share one way that small-business leaders can effectively manage their cash flow and working capital to ensure they have the resources they need to grow or scale their companies as the economy dictates.

expert panel

Leading business professionals offer advice to the next generation. In a changing world market and tough economy, no one can predict what the future of work will look like in the short term or 10 years from now. One way or the other, what people are realizing in the new norm is that although technological innovations are being elevated every day, companies need to embrace them if they don't want to be left behind. However, these business leaders also agree that the human touch is still essential to ensure smart decisions are being executed for the growth and success of organizations. Below, 14 experts from Fast Company Executive Board discuss how specific industries are currently being impacted and what the next generation of leaders should do to prepare for the unknown.

expert panel

If you want to build better connections with your current and potential customers, here are some best practices to get started. In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of information with other current and prospective customers is one of the best ways to put any concerns to rest and build on their solid trust in what your brand has to offer in the competitive, crowded marketplace. Below, 12 experts from Fast Company Executive Board discuss how business leaders can leverage customer testimonial videos to impact continued business growth.

article

Maybe you won’t have a record year, but the point is to survive until the situation calms down.

expert panel

To avoid rising employee turnover rates, address your company's weaknesses head-on. If your company is having trouble holding on to some of its best talent in the workforce, then there may be a serious communication gap or issue that needs to be addressed regarding your work culture and a staff that may be feeling dissatisfied or misinformed about what they originally signed up for. Establishing a regular open-door policy that fosters psychological safety for employees to express their interests, career aspirations, or concerns about the organization's business practices is a first step. Proactively seeking feedback from current and outgoing employees is the smartest way to rebuild employee morale and strengthen team relationships. Here, 12 Fast Company Executive Board members weigh in on the exit interview process. They discuss how gathering feedback and analyzing turnover data are helping their companies identify trends and areas in need of improvement.

expert panel

Review these aspects to demystify the Google algorithm—at least for now.   As the digital marketing industry continues to evolve, achieving a top SEO ranking in a Google search can be a moving target for business owners. When the algorithm finally begins to seem achievable, the guidelines change again—and again. A reliable SEO strategy goes hand-in-hand with a strong brand strategy. Therefore, it's essential to determine what brand points your target audience members resonate with the most to better inform your SEO strategy. Here, nine Fast Company Executive Board members each share one factor for leaders to consider when they are optimizing for search engines and why it's so important.

expert panel

Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now.  But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.

expert panel

20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

article

As a leader, how do you approach things when politics start to enter the workplace?

expert panel

11 essentials to consider before you announce your latest improvements. It's always an exciting time when a company is able to roll out new design enhancements for a mobile app, especially one that will include features perceived to be game-changing by industry standards. However, while it is necessary to stay tuned into the latest trends and be willing to accommodate your users' requests and needs, it's also important to know your limitations and consider your organization's strategy and vision. You also need to ensure that you don't overwhelm your customers by overloading them with too many features in one app all at once.  If your end goal is to provide a better service for current and potential clients and customers, here, 11 Fast Company Executive Board members share some key factors to keep in mind before you invest your time and money in the latest design process.

expert panel

14 business leaders discuss what to look out for and how to stay out of legal trouble. One of the most creative and fun aspects of launching a new business that produces quality products or services is to come up with the right company name that will attract organic users who will keep coming back to visit your website and browse long enough to improve your conversion rate. However, selecting and purchasing a domain name that will be memorable and easy to locate during a Google search is not just a random act of high hopes that people will come if you build it. It takes a well-thought-out strategy to ensure the domain also aligns with your brand's core values and will continue to be a good fit as your portfolio of offerings continues to grow over time. Below, experts from Fast Company Executive Board weigh in on essential items to consider whether you are purchasing a domain for a new or existing business.

expert panel

16 ways to find a happy medium in reaching your personal and professional life goals. Working a nine-to-five career can be overwhelming depending on the types of responsibilities you have on your daily plate. Add to the mix, the pursuit of a certification or degree through continued education after work—while building on personal friendships or raising a new family—and it's understandable for anyone to feel burned out from a lack of work-life balance if they're struggling. Below, Fast Company Executive Board members each offer one tip for maintaining a healthy lifestyle while juggling work duties and attending evening classes.

expert panel

Don't rush your business decision-making process.  There are certain financial dealings that can make or break a company's ability to thrive—whether the marketplace is up, down, or all over the place. That's why it's so important to put a strategy in place (and stick with it) that aligns with the company's core values, purpose, and longevity. Without that, it's very easy to become distracted by unproven trends and potential investments that may or may not be the best fit for your organization right now. To help leaders become better decision-makers when it comes to business and finance, here, 20 experts from Fast Company Executive Board each share one financial trap that leadership should avoid.

expert panel

11 tips that will elevate your brand at the next event. How can company representatives leave a desirable impression when attending the annual conference circuit, whether on-site or virtually? Designing merchandise giveaways that speak directly to the brand's mission and core values is one way to attract the attention of conventiongoers, but it can't be run-of-the-mill items that will end up in the trash (or disregarded online) at the end of the day. That would be a poor return on investment.  Instead, lean toward sustainable products that have the biggest potential to come in handy for attendees—same time next year. Below, 11 Fast Company Executive Board members share best practices for how to use merchandise opportunities to build brand awareness and why it works for them.

expert panel

10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

article

Gen Zers will eventually take the place of Millennials in the corporate management ranks. As long as leaders train them properly, they will be fine.

expert panel

Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

expert panel

Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey?  Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further.  Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.

expert panel

The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.

article

It is perhaps time to re-examine whether old benchmarks for evaluating whether something is a security or commodity are still relevant in this digital age.

expert panel

Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.

expert panel

Inspire yourself to get stuff done in a new and improved remote work environment. Just because remote work affords you the freedom to maintain your business and family responsibilities alongside each other from the convenience of your home, doesn't mean it's okay to lose sight of maintaining an organized, professional, and productive workspace—when you are on the clock. Doing so allows you to concentrate wholeheartedly and remain stimulated by the daily projects and long-term projects on your plate.  If you are feeling siloed or unmotivated with low energy in your current WFH space, below, 13 Fast Company Executive Board members share their innovative ideas to help remote business professionals create comfortable, focus-driven workspaces that keep them inspired and motivated to produce great work each day. Applying these tips will also enhance work-life balance and protect physical and mental health.

expert panel

Here are 15 strategies to get you on the right path if you are still searching for personal and career fulfillment. When you're just starting out in a career of any sort, it's not unusual to—at times—feel worried or uncertain about your current path. How do you know if you are making the right decision about where you're committing your valuable time and energy in the workforce? Are you genuinely happy—at least for right now?  Being honest with yourself (and others) about your end goals is something to be proud of, and it's also a step in the right direction. Sometimes it's beneficial to experiment with different opportunities—even ones that turn out to be the wrong fit. To offer some further guidance, 15 Fast Company Executive Board members share additional ideas to find clarity as you begin to figure out where you want to see yourself five, ten, or even 20 years from now. In the meantime, proactively devote your best self to whatever it is you are currently doing now, while you're searching. You never know what your diligence in the task at hand may lead to down the road. It's all part of the journey.

expert panel

Leaders discuss the rise and impact of online businesses. For small-business owners, e-commerce is a game changer—connecting startups with 24/7 access to ideal target markets at a rapid pace. If you want to be a standout, it's essential to differentiate your brand of products or services by offering a unique value proposition and a seamless online shopping experience to encourage return customers.  Knowing that a potential customer is just one click away, business leaders and their teams must also do a deeper dive to determine the underlined meaning of customer behavior patterns and tailor, as needed, to the individual e-commerce experience. Below, nine Fast Company Executive Board members explain how the pros of e-commerce (mainly) outweigh the cons and help businesses meet their bottom-line goals.  

expert panel

Consider these cost-reduction tips to future-proof your business. As a business leader in charge of ensuring your company's ability to thrive—no matter what type of economy financial experts are predicting—it would serve your team best to plan ahead and put systems in place to maintain a successful business during the good times and bad.  To help you improve profitability in today's tight economy or get your organization ready for the next wave of marketplace uncertainty, here are 13 members from Fast Company Executive Board to share cost-reduction strategies that are working for them and their teams.

article

The future cannot perhaps be stopped, but it is a good idea for company boards to reflect on where things are headed, and where they want to be when the tide washes ashore.

expert panel

Here are 11 areas to consider if you want to keep your business up to code. It's essential to remain compliant with marketplace regulations if you plan to stay in business. By doing so, your clients and partners will appreciate your credibility as a trustworthy brand. It also puts you in a better position when times are tough and when they are forced to make hard and fast investment decisions in a budget crunch.   Whether you are trying to comprehend individual state tax laws or trying to navigate how to handle data privacy restrictions that may impact your company and its stakeholders, it's necessary to cover all of your bases so you don't wind up in any legal trouble. Below, leading experts from Fast Company Executive Board discuss the market regulations that have been especially challenging for their organizations and how they were able to overcome the obstacles. In hindsight, abiding by these business requirements has helped some companies thrive even more. 

expert panel

Does your company practice what it preaches, consistently? When you are trying to build or maintain a successful business, it's important to make sure that the company's core values are consistently being reflected in everything that it does.  As a leader, it's impossible to be everywhere at once. Refusing to delegate specific tasks to free up your time to focus on other priorities will lead to burnout. Ensuring your company's reputation is living up to its standards starts with hiring the right team of representatives. Below, 13 Fast Company Executive Board members share other methods that work for them.

expert panel

Do you say yes to everything? Industry experts explain the benefits of clearing your plate at work. If you're just starting out in management, it's not unusual to constantly feel obligated to say yes. When duty calls and other colleagues are requesting your time and commitment to engage in an upcoming project or take over a daily task, it's a natural instinct for most people to lean in.  On the other hand, if you've been at your post for some time and have plenty of skin in the game, you've probably figured out by now that you can't take on everything without burning out. Learning to share growth opportunities with your staff members on a regular basis will also elevate your leadership skills and team relations in the workplace.  Leading experts from Fast Company Executive Board are no longer hesitant to turn down a project that may sound good on paper but has the potential to keep them sidetracked and further away from their objectives. Here, they share the benefits of learning to say "no" under pressure and how essential it is to improve your work-life balance and reach your goals.  

expert panel

Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully.  As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.

article

Given the uncertainties we are facing, it can help to have hedges for different types of global scenarios.

expert panel

Business leaders share best practices to help your company build trust and longevity—no matter which industry your business serves. In a tough economy, when you are struggling to find ways to keep a new business from going under before it has a chance to take off and thrive, it is so important to think outside the box and come up with other sources of funding.  If approached in the correct manner, crowdfunding may be a viable option to consider and has the potential to benefit your company and its long-term mission if you can get the right supporters to back your organization and its mission. For startup business owners looking to leverage their ability to attract and obtain alternative solutions versus traditional capital investors and partnerships, members of Fast Company Executive Board, who are savvy in this area of negotiating financial opportunities, are here to offer tips.

expert panel

In the ever-changing tech field, staying on top of industry trends is essential for career and business success. Technology is constantly evolving, with new innovations and advancements being introduced regularly. It's essential for professionals in the tech industry to stay up to date with these changes to remain competitive and relevant. However, keeping up with industry changes can be a daunting task, especially as the pace of technological development continues to accelerate. Below, a panel of 15Fast Company Executive Board members shared some of the most effective ways to stay informed about the latest trends and developments in tech, so you can stay ahead of the game and continue to excel in your field.

expert panel

Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.

expert panel

Preparing adequately for a team collaboration and brainstorming session is essential to ensure that everyone is on the same page and that the session is productive.  Collaboration and brainstorming are critical components of many successful projects. However, they can be challenging to execute effectively. Below, a panel of Fast Company Executive Board members offers some tips to help you prepare for a team collaboration and brainstorming session that can lead to more successful outcomes. Whether you're working on a project with colleagues or leading a team, these tips can help you get the most out of your collaboration and brainstorming sessions.

expert panel

With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

expert panel

In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility. Being a company leader who is also a public speaker or author of books and articles comes with its own set of challenges. One of the biggest challenges is dealing with public scrutiny, especially when someone doesn't agree with your professional viewpoint or is upset about what you said. To help leaders face this situation head-on, a group of Fast Company Executive Board members explores some strategies for handling public scrutiny and saving face when dealing with criticism or backlash. Whether you're a seasoned public speaker or a new author, these tips can help you navigate the rough waters of public scrutiny and emerge stronger and more successful.

expert panel

If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts. Internal communications are essential for keeping employees informed and engaged, but getting employees to read and keep up with the messages can be a challenge. That's why, as a leader, it's important to craft communications that are clear, concise, and relevant to the audience. By doing so, you can ensure that employees feel valued and informed, which can boost morale and productivity. To help you achieve this, try these expert tips for writing internal communications that employees will actually read and keep up with, as recommended by the members of Fast Company Executive Board.

article

Crypto aside, stocks, bonds, real estate, and any other type of financial instrument you can think of will eventually be on the blockchain.

expert panel

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Pop-up shops and kiosks can be an effective way for existing companies to engage with potential customers in new ways and generate additional buzz around their products and services. However, before they set up a new retail location, companies must consider several important factors. Setting your temporary retail shop up for success involves factors like choosing the right location, researching your target market, and setting clear objectives and metrics to track progress. Below, a panel of Fast Company Executive Board members explore these items more in-depth and provided guidance on how companies can launch a successful pop-up shop or kiosk.

expert panel

Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.

expert panel

It starts with the right topic and a diverse group of thought leaders. The uptick in on-demand podcasts continues to attract a diverse group of audience members and spans all industries. Therefore, it's important for business leaders, who are interested in launching a brand-related or independent digital listening series to develop a smart, niche concept and then bring in the right guests. To give the people what they want through added value content, it's not a bad idea to test the waters first to ensure you are on the right track with potential clients and customers.  Below are 13 tips Fast Company Executive Board members want other leaders to consider if they are thinking about expanding their company's brand awareness through the development of a podcast series.

expert panel

Consider what's at stake if you want the best bang for your buck. When you are searching for a manufacturing distributor to do business with, it's never a good idea to take everything they say at face value. You have to do your research first. In addition to creating a short list of your best options, it's key to follow up with reference checks and pay a visit to the facility location. This will shed light on core value alignment and quality standards in real-time—and not just on paper—because at the end of the day, it's all about the client and customer satisfaction rates. To help company leaders find the right partner to elevate their brand further and make a good impression on every user's experience, experts from Fast Company Executive Board address 10 top qualifications to consider for the best return on their investment.

expert panel

If you're on the edge of burnout, apply these tips. In the business world, it's important for managers and their employees to self-reflect and gauge when it's necessary to ramp up their performance during a busy time of the year or pull back to take a short break when needed.  In addition to work stress, employees may also be juggling personal responsibilities at home. While it's understandable to not always be 100% energized or inspired to get through your workload every day, Fast Company Executive Board members have nine tips that can help leaders and teams manage their energy levels to stay in optimal peak performance mode throughout the entire year.

expert panel

Consider these best practices to enhance your business focus. Spring cleaning in the workplace is more than just getting rid of old files, so you can consolidate your space. It can also be an annual ritual for leaders and teams to renew their mindset and create smarter, more efficient ways to conduct business operations and satisfy their customers' biggest pain points. In the long term, decluttering your physical business space and readjusting old procedures and thinking patterns can free your time to focus on what matters most for your company to succeed. Eleven leading experts from Fast Company Executive Board share the same sentiment. Here, they discuss their plans for spring cleaning and what they hope to accomplish by doing so.

expert panel

Implement these latest innovations to help your company thrive. Whether it's utilizing a bold color statement in a rebranding campaign or coming up with an innovative human-centered design that serves current and prospective clients much better, there's a lot for companies to be excited about and engaged in the upcoming years. As the competition continues to escalate, company business leaders and their creative teams need to stay ahead of the forecast so they can be one step ahead in the global market. We asked 13 leading experts from Fast Company Executive Board to share their thoughts on some of the biggest design trends on the rise and why they're so essential.

expert panel

Is your company meeting its bottom line—or consumed by brand network hype?  It's an impressive business talking point to have a million plus people on social media platforms following your brand, but how can company sales and marketing teams turn those likes and comments into actual loyal customers? If you want to keep potential clients and customers regularly engaged and pique their interest in how your company can make a serious impact and meet their needs, you have to provide them with an incentive to learn more about what you have to offer. Below, eight experts from Fast Company Executive Board weigh in on how to win them over and convince them to make a long-term commitment (and spread the word) that will help your organization reach its quarterly goals on a regular basis.

expert panel

Is your company sending the right message to your diverse target audience? You may need to do a gut check on your communication and storytelling strategies. How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves?  Updating the company's digital presence, brand materials, or newsletter distributions with a range of diverse images that reflect their clients' and customers' life experience is one step in the right direction. However, it's going to take more than a minor gesture like that, so you'll have to dig deeper and go further to make a meaningful difference. Below, seven experts from Fast Company Executive Board offer their best practices to help advertising and marketing leaders to depict a better representation of their target audience members that is genuine and demonstrates true commitment to their base. 

expert panel

Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

article

With economic uncertainty on the horizon, is now the time for an Elon Musk-type CEO to run your company?

expert panel

Business leaders school job candidates on how to show off their soft skills. When the market is down and you're out of a job, it's all about the presentation and how to sell your soft skills, so you can land your next opportunity. Review each job description carefully and then write a list of how your practical, hands-on experience matches up.  On the day of the interview, lean in to understand the company's needs. Then, let your personality shine through, so you can demonstrate your qualifications to take on the role.  Below, eight Fast Company Executive Board members teach interviewees how to convey their soft skills on their resumes and during the interview.

expert panel

The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat. That's why it is so imperative for business owners and their sales and marketing teams to really get to know their current and prospective target audience members so they can meet their needs effectively, and build long-term trust on a solid foundation. By doing so, you'll increase your chances of being the go-to company they can lean on when they are looking for the right establishment and brand to help lead their own business initiatives. Here are nine unconventional ways that leading business executives from Fast Company Executive Board have applied at their own companies to generate more leads.

expert panel

Make sure your organization is ready when Uncle Sam comes knocking.  When your company has an appointment with the IRS, it can be very intimidating and something you should never take lightly. Therefore, it's a smart idea to connect with a tax attorney to obtain the proper guidance on how best to prepare.  In the meantime, six Fast Company Executive Board members share their best practices for how to handle an IRS audit or investigation.