Fellow member, Jennifer Dixson Hoff and her guest co-host Brian Betts, a former Disney executive and current Chief Experience Officer at Colibri Group shared the challenges and successes they uncovered while trying to transform their business. Hoff and Betts led breakout discussions with attendees and ended with takeaways for driving change while gaining followership. Some key takeaways from the event are below.
- Inspiring internal team members and bringing them on the journey is critical to building trust, buy-in, and ownership of transformation.
- Successful transformation often requires dedicated roles and teams focused on advancing change while other stakeholders remain committed to running the business day-to-day.
- Customers must be at the center through every phase of transformation - researching and understanding their needs, testing concepts, soliciting feedback, and providing support.