Skills
About
Brad Rosenfeld is the Chief Marketing Officer at Prove. He has over 18+ years of experience specializing in Growth Strategy, Product Marketing, and Brand Building. Prior to joining Prove, he founded and sold a successful entrepreneurial venture, helped to build out PayPal’s B2B digital marketing operations throughout North America, and more recently was Global CMO for Biz2X/Biz2X. He holds an M.B.A. from Columbia Business School and a B.A. from Arizona State University.
Brad Rosenfeld
Published content
expert panel
Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.
expert panel
From setting expectations to fostering collaboration, department leaders need solid strategies to negotiate freelance contracts that drive mutual success. Freelancers and contractors have become essential contributors to today’s flexible workforce. But managing those relationships requires a different playbook than hiring full-time staff. Department leaders must strike the right balance of collaboration, structure, and adaptability to build high-performing partnerships. To help, 13 Fast Company Executive Board members each share their best advice for negotiating freelance and contract-based work arrangements. Here's how they recommend handling your department's contractor agreements for mutual success.
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What lessons can private capital markets learn from these industries to accelerate AI adoption?
expert panel
If staff members are unhappy and burnout, lean into these expert strategies to increase their morale and strengthen team relations. Employee workplace winter blues are more common than not—especially after the holiday season ends and spring seems so far off. But if employee disengagement continues to linger, or workflow patterns are lagging, there may be more going on than meets the eye that a leader must address. Employee wellness should actually begin from the top down, with leadership teams demonstrating their commitment to improving the entire organization's culture. To encourage a positive mindset and regain trust, 20 Fast Company Executive Board members each share a strategy to promote employee wellness and reduce absenteeism on the job.
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A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey.
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As the MarTech landscape continues to evolve, it's essential to stay up to date with the latest tools and trends.
Company details
Allvue Systems
Company bio
At Allvue, our mission is to empower private equity and private debt managers, fund administrators, and other leaders in the private capital space to make superior investment decisions and more efficiently scale their businesses via our cloud-based, integrated software. We are known for our award-winning private equity fund accounting solution, our industry-leading private debt platform, and our purpose-built technology, designed specifically to meet the complex and bespoke needs of private capital managers.