Member Since April 2021
Skills
About
A little bit about myself: I am an entrepreneur from San Diego, CA, and currently Founder & CEO of Trust & Will. Trust & Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online. We’ve modernized estate planning with a design-first approach, layered on top of incredible customer support to help people throughout the process — making estate planning simple, affordable, & accessible. Since starting the company in October of 2017, we’ve raised $23M+ in capital, went through the Techstars accelerator, have relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns (and more), completed the first electronic Will in history, and have helped over 160k+ Americans kickstart their estate plan. Prior to Trust & Will, I served as Founder & CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry, where we took the company from idea to helping tens of thousands of hospitality professionals move up in their careers. We raised millions in venture capital, grew our team to 25+, and served customers in more than a dozen markets across the country. As a volunteer, I serve on the San Diego State University Alumni Board, and Phi Kappa Theta Fraternity’s National Foundation Board. At home, I am married, a father to a daughter, dog dad, love to cook, workout, and mentor other entrepreneurs in my spare time. I enjoy connecting with intelligent, motivated, and inspiring individuals. Please be sure to include a custom message when inviting me to connect. - Cody Barbo
Cody Barbo
Published content
expert panel
Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space. Showcasing a strong personal brand online can set you apart from other executives and foster valuable connections across industries. But how can you best convey your unique perspective and expertise in a way that resonates with your audience? To help you do this, the members of Fast Company Executive Board share their tried-and-true strategies for building a strong, relatable, and memorable personal brand. From sharing your authentic experiences to engaging in thoughtful conversations, here's how you can stand out from the crowd and strengthen your online influence.
expert panel
It's lonely at the top if you don't have the right support network to lean on regularly. According to a Harvard Business blog, approximately 70% of CEOs have reported feelings of loneliness. But the good news is, they don't have to go it alone if they begin to lean on their peers with similar career circumstances and are willing to collaborate and learn from each other. Keeping an open-door policy at work and staying connected with staff members across departments is important for strengthening work relationships and a sense of togetherness. However, it's also necessary to maintain a work-life balance to enjoy meaningful activities with family and friends that will reinvigorate your purpose for pursuing your livelihood each day. The following experts from Fast Company Executive Board have all had their moments. Here, they each offer their suggestions on how to find the right support and build community to create success in any role.
article
For entrepreneurs looking to innovate in the legal tech space, here are five important tips to consider.
expert panel
In the global marketplace, it is all or nothing—your brand's reputation is on the line. Before a company can adopt a green business values plan, the leadership team needs to be honest about their passion for sustainability in general because they will need to “walk the walk” if they want other stakeholders to buy into their green policies. Fast Company Executive Board members know all about following your North Star and what it will take to truly stick with it across every aspect of the establishment. Here, they offer 11 best practices for building a startup company with authentic green business practices. Demonstrating transparency and responsibility elevates a positive brand image in the local and global community.
article
AI isn’t going anywhere. Instead of fearing it, companies have the opportunity to adopt it as a way to expand their businesses, improve job quality, and reinvest in employees.
article
The term Web3 is creating quite the buzz lately, especially among those interested in technology, cryptocurrency, and venture capital. Here’s an introduction to what some people are calling the internet of the future.
Company details
Trust & Will
Company bio
Hi, we’re Trust & Will. We’re making estate planning simple, affordable, and accessible with a design-first approach and amazing customer support. We have tens of thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy. We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.