Member Since September 2024
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About
Anthony A. Luna is a respected leader in the property management industry, known for his innovative approach, commitment to community building, and passion for delivering exceptional results. His journey, originating from humble beginnings as an at-risk youth in San Pedro, California, has shaped his ethos. Anthony's life story is a testament to the transformative power of mentorship, resilience, and finding one's calling in service to others. His experience has instilled in him a deep understanding of the importance of secure and respectful living and working environments, which he integrates into his business practices. As Chief Executive Officer of Coastline Equity, a leading real estate advisory firm, Anthony oversees property management, asset management, and real estate investment services. He has a proven track record of successfully managing a diverse portfolio of properties, consistently exceeding client expectations by achieving significant increases in property value and profitability while making a positive social and environmental impact through initiatives like implementing energy-efficient upgrades to reduce carbon footprints, partnering with local organizations to provide affordable housing options, and fostering a sense of community within managed properties through tenant engagement programs. Under Anthony's leadership, Coastline Equity has not only seen remarkable growth but also set new standards in the industry for social responsibility and ethical business practices. His approach goes beyond profit, focusing on creating lasting impacts in the communities they serve. This includes championing initiatives like a Renter’s Bill of Rights and implementing same-day response policies, reflecting his core belief that equality, responsiveness, and respect are the heart of commercial real estate and property management. Anthony’s insights and strategies, which marry the principles of commercial success with a mission-driven philosophy, have made him a respected voice in the industry. He regularly contributes to Forbes and other prominent publications, sharing his experiences and lessons learned on the journey to making a meaningful difference in the real estate world. His upcoming book, "Property Management Excellence," encapsulates his philosophy and offers a roadmap for others in the industry to follow. Anthony's goal is to inspire current and future leaders in commercial real estate to build their businesses on a foundation of strong principles that benefit not just their bottom line but the broader community.
Anthony A. Luna
Published content
expert panel
10 key factors to nurture and develop a tech-savvy team in the digital workplace. As the world of technology continues to reinvent itself, the rise of artificial intelligence (AI) has become a fundamental component for any thriving business in the competitive marketplace. While automated software solutions are lightening employees' daily workloads, most professionals agree on the importance of finding a balance between human touch and technology. However, oftentimes, there is resistance to change if staff members are uncomfortable or nervous about navigating a new system. To help leaders better equip their teams for what's to come in the future, 10 experts from Fast Company Executive Board weigh in on the essential skills or training every employee should have under their belt to work effectively with AI technology in 2025.
expert panel
Discover expert strategies for fostering meaningful connections and building a supportive virtual culture in the era of AI and remote work. With the rise of AI and an increasing number of employees working remotely, maintaining human connection within your team has never been more critical. Although technology provides remarkable tools for efficiency and productivity, it also presents challenges in preserving the personal touch that drives team cohesion and morale. Below, 20Fast Company Executive Board members share their best tips for encouraging human connection in a digital-first workplace. These strategies can help you create meaningful connections, encourage collaboration, and build a supportive virtual culture.
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For property owners, investors, and developers, this shifting landscape presents both challenges and new opportunities for growth.
expert panel
If your loyal customer base isn't enough to keep your doors open in a challenging market, here are a few strategies to change your luck. Running a business is no easy feat, especially when faced with factors outside of an owner's control—such as high rents, supply chain challenges, and stiff competition. Despite your loyal customer base and quality service, you may still struggle to keep your business afloat. For business owners facing these tough realities, Fast Company Executive Board members share practical advice and creative strategies that can offer new paths forward. Read on to find helpful tips to weather obstacles and find new ways to sustain your vision in the community.
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A property manager can make or break the success of your triple net investment. Here's what investors need to know.
expert panel
When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in. Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.
Company details
Coastline Equity Property Management
Company bio
Over 50 years vested in guiding, advising, and managing diverse real estate portfolios for corporations, individuals and families throughout California. We rely on decades of experience in finance, development and management, which gives us a unique perspective which translates into maximizing the value of your real estate holdings. Our team of seasoned professionals has a deep understanding of the complex and constantly evolving real estate market. We have a proven track record of success in maximizing the value of our clients' assets and are dedicated to helping them achieve their financial goals.