About
As a seasoned digital marketing and SaaS leader, Gregg Johnson brings over two decades of experience delivering products to market in emerging categories and working with the world’s best enterprise brands to his work as CEO of Invoca. Prior to this position, which he began in 2016, Johnson held product and go-to-market executive roles at Salesforce for nine years; advised software clients at Boston Consulting Group; and worked at several enterprise software startups. He holds an MBA in Entrepreneurial Management from the Wharton School of Business, a master’s degree from Johns Hopkins School of Advanced International Studies and a bachelor’s degree in International Relations from Stanford University; Johnson currently resides in the San Francisco Bay area of California.
Gregg Johnson
Published content
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Like many organizations, Invoca’s AI journey started with curiosity. When generative AI exploded into public awareness in late 2022, Johnson gave his teams room to experiment.
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Feb 25, 2025
AI is reshaping marketing, but its greatest impact may be how it redefines us as leaders.
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According to Gregg Johnson, CEO of Invoca, employing the right technology helps healthcare marketers effectively reach and convert customers despite limitations posed by the industry, all while driving positive patient experiences.
expert panel
Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.
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Some M&A deals look perfect on paper, but they often fall short for unseen reasons. So, what separates the deals that deliver from the disappointments?
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According to Fast Company Executive Board member Gregg Johnson, getting sales and marketing teams on the same page is the answer.
Company details
Invoca
Company bio
Invoca is a revenue execution platform that connects marketing and sales teams to help track, analyze, and optimize interactions with customers throughout the buying journey to drive more revenue. Invoca serves top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon; Forrester recently named Invoca the leader in the emerging revenue execution software category.