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Erica Gunn's avatarPerson

Erica Gunn

Chief Marketing OfficerCanto

Seattle Area

Member Since December 2021

Skills

Marketing Strategy
Business Operations
Product Strategy

Published content

Today’s future-of-work debate is getting left behind by technology—it's time to catch up

article

It’s not where you work that matters, it’s how you work.

TikTok for brands: Keep hold of your values and dive into the creator community

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TikTok is becoming too big and too engaging a social marketplace for brands to ignore.

What makes the post-pandemic playbook for field and event marketing?

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The welcome return of meeting people IRL—sorry, In Real Life (digital habits die hard)—means it's time to reboot in-person networking at conferences and revive field sales and marketing.

Workplace well-being: The team sport we win by optimizing how we work

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Workforce well-being in the 21st century is not a one-off struggle for individuals, but a team sport we win by playing together. 

Earning authentic love for your brand: Winning at the game of influencer marketing

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If you’re a CMO and influencer marketing isn’t part of your playbook yet, now is a good time to consider why.

Four fixes to become a more productive digital team 

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If there’s a job that needs to be done with regularity, there should be a bot for that.

Company details

Canto

Company bio

Canto helps teams work faster and smarter as they manage, create and share digital content. For over 30 years, we’ve defined the digital asset management (DAM) industry and ushered it into the modern era, making DAM both simple and scalable. Headquartered in San Francisco with offices in Berlin and Frankfurt, we know teams need to collaborate remotely and send their digital assets all over the world. We’re proud to have helped thousands of brands – from big-name multinationals to small NGOs – take control of their media libraries and get more out of their digital assets. For more information, visit www.canto.com.

Industry

Technology

Area of focus

Digital Asset Management
Brand Consistency
Digital Asset Collaboration

Company size

51 - 200

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