Erin Fuller

expert panel

Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

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Plan better in 2025 with these gift-giving suggestions that your staff can appreciate beyond any seasonal occasion. Whether your company is thriving in its industry or going through tough times, it makes a big difference to the success of your establishment when the right team is on board. Putting your trust in reliable talent who will always have your back is essential to helping a business grow and remain relevant. However, even the most loyal talent may doubt their commitment to the organization if they are not getting a return on their investment. Although the holiday season is the perfect time of year to celebrate your staff's dedication and achievements, it's more meaningful to communicate with your staff members authentically and regularly about the huge impact they have on your company's ability to operate. It's the thoughtfulness behind gift-giving that truly stands out. As the new year begins, 16 experts from Fast Company Executive Board each share one idea that will help elevate team morale and purpose beyond the holidays.

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Taking their insights to heart underscores the value they bring to your business.  In a shifting and competitive marketplace, attracting and retaining loyal clients or partnerships to help your business thrive is not what it used to be. Leaders and their teams must work even harder to gain the time, respect, trust, and financial investment of others if they want their company to grow. With the start of a new year and unforeseen challenges awaiting, now is the time to rethink how best to show up for your biggest supporters—not only when the holidays roll around again, but also throughout the year. To help you put a strategy in place to strengthen your business relationships and brand reputation further, below, 12 experts from Fast Company Executive Board each offer one best practice to express how much you truly appreciate customer loyalty and brand partnerships year after year. Here's how to make your thank yous much more memorable.