Tom Burke

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Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

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Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

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By understanding the person behind the email, brands can improve their customer relationships and overall lifecycle management.

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To stay ahead of these multifaceted threats and prevent financial losses, compliance risks, and reputational damage, organizations must deploy a multi-pronged strategy.

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Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

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Over the decades, plenty has changed. The death knell of email has been sounded time and time again, yet its demise remains greatly exaggerated.