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Seven executives discuss the benefits of converting your advertising strategy to this one. Monitoring the web-browsing and buying behaviors of prospective clients may seem like an unconventional sales tactic but it's a strategy that many leaders are leaning on. Doing so may better inform the latest advertising campaign aimed to resonate most effectively with customers, addressing their needs to enhance their journey and retain their business.  Below, seven members of Fast Company Executive Board explain how behavioral targeting can improve the performance of your company's marketing and promotional methods in the long run.

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Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck?  On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.

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Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.

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Here's how a CGI-AI-powered assistant can free up staff time and enable a smoother client journey. Chatbot systems have come a long way, thanks to artificial intelligence and machine learning improvements. With a user-friendly automated service installed on its website, any business can address its customers' immediate concerns or frequently asked questions with little to no wait. This helps teams increase customer satisfaction at a higher rate.  Below are 10 Fast Company Executive Board members to share how installing a chatbot software application to their company's website has improved their business-client relationships in real-time.

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Here's how to build brand ambassadors, no matter what you're selling. Getting your clients to stay on board while trying to attract a few more good ones, is never an easy task—whether you're trying to push an item that is older, dull, and irrelevant in the changing marketplace or promoting something you just launched. However, before you entertain the thought of removing a low-performing product or service from your company's portfolio altogether, experts from Fast Company Executive Board are here to advise leaders on their best strategies to put a fresh spin on your offerings that are sure to re-engage and excite a growing customer base. This promotes brand loyalty centered on your company's  mission statement and purpose.

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Follow these side-hustle business success strategies prior to stepping out on your own. Turning a part-time passion into a full-time paying career is no easy feat, especially if you are responsible for keeping the lights on through a regular 9-to-5. But maintaining your balance does not have to result in around-the-clock burnout. Make the start-up life a little easier on your grind by scaling back in certain areas of the gig business that can be outsourced or even automated. This will free up your limited time, energy, and other possible resources to focus on reaching your future entrepreneurial goals and aspirations. Based on their personal experiences and objectives, experts from Fast Company Executive Board are here to discuss some practical guidelines for turning your side hustle into a thriving and independent hit.

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Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team. When you're used to being in control of your business, it can be hard to delegate tasks that you've done well on your own. But with growth comes the necessity to hire new employees to take on projects you're no longer as available to handle. Micromanaging slows down workflow and creates a strained dynamic between employees and leaders. More importantly, it hinders the ability of a manager to build trust with their employees. To help you break this bad habit, a panel of Fast Company Executive Board members shares some best practices for becoming less of a micromanager and trusting your team's instincts. 

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Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them. 

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The cold call pitch isn't dead, but it does have to be done the right way to get the best results. Cold calling can be awkward at times. You only have so many minutes to get the strongest points about your product across, and you're always at risk of your prospective client hanging up. But in the modern digital era, calls shouldn't ever be "cold." Connections are easier to make when you start with common ground, and that can be easy to establish with a quick Google search of your target client. Below, a panel of Fast Company Executive Board members shares the best ways to warm up your cold call and make your pitch successful. 

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It takes a special leadership skill set to successfully motivate and inspire employees that you don't see in person every day. Managing a remote team comes with its own set of unique challenges, especially for companies with remote employees located in different time zones. Employees may struggle to feel like they are a part of a team when working alone from home all day. They may struggle to feel heard without the option of an in-person open-door policy. They may also feel burned out from merging their work and living spaces. Great leaders anticipate problems like these and know how to respond in a way that benefits all. To that end, 15 Fast Company Executive Board members share their best tips for supporting remote employees. 

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Prepare your team early so they'll be up to the task and expectations. Building a culture of adaptability, among leadership and staff, starts with clarity and transparency about the company's objectives if you want to get everyone on board from the top down.  As you train and encourage your team to be fearless about facing challenges, they will become much more resilient and willing to go the distance, implementing a new direction at the company that is positive and beneficial for all. Below, 15 members of Fast Company Executive Board present their best practices for introducing a new approach to the business process that makes employees feel confident about embracing a flexible mindset and becoming more involved as valuable company stakeholders in their role to move the organization forward.

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Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.

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Taking a creative approach to maintaining personable business relationships is just as important. If you want to instill an inviting corporate culture for everyone at your company, then it's necessary to not only model the ideal behavior but to get employees involved so they have a higher stake in the changes they want to see taking place. Enabling your staff members to help make real business decisions that impact the company's bottom line and the way people view themselves as individual and collaborative contributors will elevate morale and set a positive example for future employees to come. Below, experts from Fast Company Executive Board share 16 practical ideas that continue to foster inclusiveness and team building at work. 

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Trying to build a good reputation in the competitive marketplace isn't always easy. Some of the best made relationships in business begin with constant communication between a company and its client to establish mutual trust and a deeper understanding of each stakeholders mission and purpose. Being the new kid on the block in an oversaturated market may seem intimidating at first, but gets easier in time—once you crack the code. By learning how best to solve your customers' most challenging dilemmas, you're bound to become one of their most reliable resources, time and again. Below are 13 best practices that Fast Company Executive Board members have repeated to present a great impression (beyond the first) to attract and keep their prospective clients.

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Every single person on your team—in the early days—needs to have an entrepreneurial spirit. If you want to launch a growing business and be successful, it's important to create a strong mission statement and surround yourself with folks who are willing to put in the work because they're passionate about what they do. Business leaders should also look for people who can carry out core values and continue to foster a positive company culture that lives up to the brand that the founder envisions.  It may be difficult to obtain the best talent in the market, so start with the peers in your network who respect what you're already doing and are happy to support what you stand for. Below, 11 expert panelists from Fast Company Executive Board suggest other leading traits business owners and managers should think about when they are trying to match a job candidate within their company. 

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Seven points to ponder—whether you are ready to focus on other parts of the business or want to distance yourself completely from the company. After years of building a career and maintaining a successful brand in the business, it may be a difficult choice to walk away from your role as CEO—even though you've outgrown the position and are seeking new challenges away from the day-to-day tasks.  Before you determine how to repurpose your passion for business, you must assess the state of your organization, its current systems, and processes to help your team continue to prosper once you've made a graceful exit. To assist you with tips and next steps for planning a smooth leadership transition, seven Fast Company Executive Board members weigh in on some key factors to consider on your way out the door. 

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If you have any comedic chops, use them. Humor is the best way to showcase relatability and authenticity. 

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Here's what ignoring industry feedback can teach you. While it's practical for business leaders to lean on each other for inspiration and advice in the marketplace, sometimes the feedback is based on opinions, less driven by the facts. That's a red flag to go with your instincts and continue to do your own research.  If you want to thrive in your industry, it's important to gather a diverse set of information and reach out to your network, but remember that it's you who has the final say when it comes to making the right decisions that will serve your company well. Below are 11 positive lessons that Fast Company Executive Board members have learned by ignoring negative feedback they've received during their time in the business world.

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Set your terms and conditions early to achieve a positive partnership and maximize outcomes. As you continue to network and market the business, you may be open to innovative ventures and exciting opportunities that come your way to boost the company's platform and share its products or services even further. At first glance it may seem like a good idea to join forces with a new alliance in business, but how much do you really know about your potential partner's financial track record, its commitment to customer satisfaction, and whether it shares your same core values and views on what it takes to maintain success in the marketplace?  That's why 13 Fast Company Executive Board members want to point out additional key factors that leaders must consider in the decision-making process prior to signing the next deal.

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13 questions to ask before you sign up with a public relations firm. If your startup business is growing by leaps and bounds and you're ready to enhance your brand name and services beyond social media, then consider partnering with a public relations agency that can build on your company's current success. Before you sign an agreement, however, you'll want to make sure that the firm can produce the results you are looking for and is able to put your latest achievements in front of the appropriate decision-makers that will bring you to that next crucial level in your specific industry. To give you further guidance on how to find the right PR agency that is fit for your business, below 13 Fast Company Executive Board members explain questions to ask that are just as important to consider during the selection process.

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15 ideas to build your confidence before the next presentation. Public speaking isn't an easy thing for every leader, but you have to conquer the fear factor if you're planning to represent a business. But if you focus on your passion for going into business, share authentically, and continue to practice being in front of a room full of people every chance you get, you'll be a pro at it in time. Every C-Level executive and department head has been there before, including the expert panelists from Fast Company Executive Board. Below they offer some practical advice on how to move past the hurdle.

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Here's how to build your public speaking skills and command a crowd's attention. If you're an introverted employee who is uncomfortable about speaking in large group settings—internally or externally—you probably prefer to keep your head down and let your work speak for itself. This method has helped you to succeed in your industry and now you're at the top of your game.  However, when you step into a leadership role, sometimes duty calls. You may need to present a complex business concept or product launch during a company town hall. You may need to answer to executive leadership members regarding your team’s performance levels during a great (or not so great) quarter. You may even be called upon—at some point during your time with the company—to communicate on its behalf about a hot topic of issue, among your fellow peers in a public space.  If you're lacking in confidence on how best to prepare, there are plenty of outlets to practice and improve your presentation skills in time for the next big meeting. Below are 13 ideas from Fast Company Executive Board members that may also decrease some anxiety before presenting.

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Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.  With spring around the corner, it's a great time to get your (business) home in order. Maybe the focus is on a complete overhaul of products or services that are still underperforming, or maybe your team wishes to develop a brand new way of reaching current and potential clients more effectively through the digital marketing funnel and sales process. While some organizations are setting up new automated systems or boundaries to help hit their quarterly marks throughout the entire year, others are also playing catchup on a backlog of projects impacted by false starts and stops in the workplace based on the global pandemic. No matter the case, 11 experts from Fast Company Executive Board share the one business cleaning goal they have in mind to produce a smoother workflow operation for their teams in 2022, and why.

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Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark. No matter how successful their company is, it's common for business owners and their teams to feel stuck in a rut. Whether employees aren't as productive or creativity is no longer flowing, these circumstances can cause a drop in sales and have a negative impact on company culture overall.If this feels like the situation you're in, there are some ways to get "unstuck" and jumpstart your business's success. Below, 15 members of Fast Company Executive Board shared some tips for sparking unique creativity for your brand in 2022.

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13 tips to improve your social engagement skills and build better alliances. How do you define the art of networking? Is it a stepping stone to close your next business deal, or are you intentional about nurturing new relations that will build a pathway and benefit all? A panel of experts from Fast Company Executive Board agree that being an active listener—focused less on brand promotion and more focused on following through on promises made—is key to leaving a great impression on potential clients and colleagues in the long term.  Below, the 13 council members share how by changing bad habits formed in social settings, they've also created more meaningful connections.

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Leaders explain why now's the best time to lean in on the latest movements. In the business world, if you want to be considered one of the most relevant leaders in your industry, then having a thorough grasp of today's innovations, or demonstrating your willingness to gain the appropriate knowledge to keep your company ahead of the curve in an ever-changing market is a crucial step in order for your brand to survive.  Prospective clients and loyal customers are likely to stand by organizations that continue to inspire revolutionary growth with new ways of engaging with consumers, handling the day-to-day business requirements and finding better solutions that are much more sustainable. Therefore,  a panel of experts from Fast Company Executive Board shares their top trends for developing new ways of thinking about how to run a business in 2022.

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In the Instagram pond, these may seem like pretty small fish; however, their modest size is actually a benefit to your campaign. 

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If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods. It's no secret that coming up with an innovative solution to surpass the success of your last product or service rollout is never an easy feat, especially when there is always a chance of it flopping in the marketplace if current and prospective customers don't catch on quick enough.  In order to boost creativity in your leadership team and with employees across the entire company, CEOs and managers need to think outside the box to encourage their employees to share their ideas freely in an open work environment free of judgment where they feel safe and supported. And once you lift any mental constraints from their brainstorming process, an endless pipeline of propositions is likely to flow. Nine experts from Fast Company Executive Board weigh in on their approach to gathering employee-proposed projects with the most potential.

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Here are 12 tactics to help you remain level-headed in the heat of the moment. If you're worried about losing a client over an agreement gone wrong or miscommunication, before you go into a meeting reacting impulsively out of fear or frustration, remember to stop, rethink your approach to addressing the misunderstanding, and check your emotions at the door.  At the end of the day, it will strengthen your ability to handle conflict, you'll salvage a key client relationship that may have been in jeopardy, and be appreciated for your professionalism, empathy and willingness to represent your stakeholders in a positive light. A panel of experts from Fast Company Executive Board shares their advice on how to turn a bad situation into a good one and move forward in business.

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No matter how limited your business budget is, every company should find room for these essential line items. A business’s cash flow, especially during the pandemic, can get thin at times. In these cash-strapped periods, it’s vital for executives to make shrewd money decisions based on company values and goals. While saving money should be a priority in these situations, there are some parts of the business that shouldn’t be undercut. Below, members of Fast Company Executive Board each shared one thing executives should never skimp on, even on a tight budget.

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If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent. Successful businesses have clear, powerful messaging that lets customers know their values and what they stand for as a brand. The messaging these companies use doesn’t differ on each social media platform, either: It stays consistent, whether you read about the brand on Instagram, LinkedIn or other sites. Sometimes, when companies outsource their consumer-facing content, the messaging and voice don’t appear consistent. To ensure this doesn’t happen to your business, 15 Fast Company Executive Board members shared their tips for maintaining a consistent tone of voice, regardless of the channel. 

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Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees. For modern employees, a competitive salary and benefits package is no longer enough. Today's workers are looking for authentic branding and a supportive, collaborative company culture. Businesses leaders are therefore tasked with the important responsibility of managing their brand’s image and internal culture effectively. To help you do this, seven members of Fast Company Executive Board shared their best tactics for effectively managing a brand and company culture. Follow their advice and recommendations to improve your company experience for all employees.

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Bringing in high-quality business leads doesn't have to cost a ton of money. A business can’t be successful without interested customers, but attracting those customers and their interest can be one of the most challenging parts of launching or maintaining a business. It can also be quite costly to generate leads, and many smaller or newer businesses may have a tighter budget to work with. Even with a reduced budget, there are still many unconventional but effective ways to create interest in your services or products. From collaborating with other business leaders to leveraging data insights, these nine Fast Company Executive Board members shared their expert tips for low-cost lead generation. 

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When it comes to successful ad campaigns, simplicity is often the most effective approach. We all know a successful advertisement when we see it. Whether we remember the ad campaign because it made us laugh, cry, smile or become angry, it made us remember, and that’s what matters most. Some of the best ad campaigns are simple and don’t work too hard to make their audience feel what they want them to feel. Below, five Fast Company Executive Board members offered their most effective tips and advice, from choosing the right sharing platforms to getting the ad timing just right. 

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Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop. Brainstorming sessions often beget a wealth of ideas for a team to pursue. In the moments, most or all ideas seem like winners -- but once work starts, it can become clear that certain ventures may not be the best use of time and resources. Sometimes, it can be difficult for a leader to determine when it's time to let go of an initiative, especially if it's one they are personally passionate about. To help you make this difficult decision, a panel of Fast Company Executive Board members each offered one clear sign or red flag that a leader and team should walk away from a project, regardless of how much has been invested in it.

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To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities. Innovation in business is powered by unique perspectives and new ideas. At the forefront of innovation is diversity, equity and inclusion (DEI). Having diverse perspectives from teammates who come from different backgrounds ensures that your team approaches a problem from multiple angles and this can lead to faster resolutions. Diverse teams also adapt to changes more easily, reach more potential customers and offer the opportunity for ground-breaking change. As leaders in their industries, the members of Fast Company Executive Board understand the importance of innovating and the role diversity, equity and inclusion play in achieving it. Below, 15 of them shared the most impactful ways that DEI fuels innovation. 

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A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward. Before posting something under the company's name, it's important to ensure that the tone and message of the post are in line with what you want to communicate. Enlisting the help of a PR professional or reading posts out loud to a group are great ways to make sure that the message you're trying to communicate is the right one. But even then, it's possible that a leader's message can be taken the wrong way or accidentally miss the mark. When this happens, leaders must take immediate action both internally and externally. Below, nine Fast Company Executive Board members shared the first action leaders should take under these circumstances and how to avoid similar situations in the future.

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Give the right leaders a creative space to help move your organization forward in the new year. As business heads contemplate on industry trends and begin to look at what's in store in their industry for 2022, now is the time to get executive leadership members on the calendar for some exciting brainstorming sessions that will keep the company ahead and move it in the right direction.  Some simple and out-of-the-box thinking may spark more productive conversations, support smarter strategic planning, and get fellow colleagues excited about the collaborative process in the year to come. That's why 15 expert panelists from Fast Company Executive Board are sharing creative ideas to make a memorable impression at your forthcoming meetings that will provide the most value for all.

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If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.  Below, 14 panel experts of Fast Company Executive Board share practical ways to evaluate your customers' journey (without their direct feedback) and turn things around so you don't lose them.

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If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position. Sometimes when a team member isn't performing well, it’s not because of their work ethic or skills. Rather, the team member may simply be in the wrong position. A good leader understands that a hard-working employee is valuable and worth keeping, and if that's the case, it’s important to find the right fit for them. To help you do this, a panel of Fast Company Executive Board members share some key things a leader can do to find the right fit for such an employee.

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Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction. While it can be disheartening for a business owner to accept, not every new product or service you develop is going to be a hit. Although you may be personally and financially invested, some offerings are going to be more well-received than others. However, it’s not always easy to know when it’s time to walk away. As successful business leaders, many members of Fast Company Executive Board have experienced this dilemma firsthand. Below, they share 11 clear signs that may indicate your new product or service isn’t worth pursuing further.

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Being a leader can be mentally and emotionally taxing, so it's important to prioritize wellness and self-care as a manager. The COVID-19 pandemic ushered in a new era of thinking about mental health and wellness in the workplace. Business leaders have begun advocating for the wellbeing of their employees in growing numbers, transforming mental health support from a perk to a workplace imperative.  Even as leaders across industries strive to improve support for their teams, many face their own mental health challenges. To help fellow leaders cope, a panel of Fast Company Executive Board members offered their best advice for managing the unique pressures of leadership and prioritizing mental health and wellness as a manager.

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While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending. A lean thinking framework can help leaders trim excess costs in their business or organization. But to maximize the impact of your efforts, it's important to look everywhere for signs of wasteful spending.  The members of Fast Company Executive Board know how easy it is for leaders to overlook key business areas and functions when applying lean thinking. Below, 15 of them share the most common places business owners forget to look when reducing costs, and how exploring those areas can help your company cut expenses and streamline the budget.

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In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. For many consumers, smartphones and tablets have become the go-to platforms for online browsing and shopping. The smartphone revolution of the last decade has also prompted marketers around the globe to begin rethinking their digital strategies.  To succeed in the modern market, companies need to think about mobile-first campaigns that reach consumers where they are. To help you do this, 12 Fast Company Executive Board members shared their predictions for the biggest mobile marketing trends to look out for in the first half of 2022, and how to take advantage of these up-and-coming strategies.

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A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign. For B2B companies, nothing is more thrilling than finding out that you’ve captured the attention of a key player in your target audience. If you discover that a major prospect is interested in your services, it can be tempting to get swept up in the excitement of bringing them on board.  While it’s always exciting to see your marketing efforts pay off, there are some things you need to consider before rushing to sign that big-name client. Below, 10 Fast Company Executive Board members shared the most important questions B2B leaders should ask themselves before taking the plunge.

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Here are 16 tips to consider before your staff members dive into training for the latest software tools. Technology exists to make our professional lives a little easier. However, when department managers and their teams get too comfortable with the old way of doing business in a familiar pattern or process, it’s never easy to convince them to adapt to the latest infrastructure all at once. If your company is currently pursuing a new digital platform or service, an expert panel of Fast Company Executive Board members share 16 ideas to support each employee’s tech level and learning style.

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Remote and hybrid workplace environments are here to stay. Prior to the COVID-19 global pandemic, most executive leaders were accustomed to managing their employees in-office on a daily basis. Now, in the new and ever-changing virtual work world, some leaders are struggling to maintain culture and team growth like they once did.  In a candidate-driven market and with the “Great Resignation” still looming, many company heads understand that offering more job flexibility, real work-life balance, and substantial growth opportunities are key to staying ahead of the competition and attracting the best talent.  To help supervisors and staff gain confidence as they continue to navigate a growing remote or hybrid business environment, 16 Fast Company Executive Board members share strategies remote managers can use to help their virtual talent develop a thriving career and stay connected with one another.

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Don’t get scammed or end up paying for services your agency can’t possibly follow through on.

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There’s more to supporting the missions of nonprofits than just writing checks. Business leaders—and their team members—like to give back to their communities, and nonprofit organizations are an integral part of every community across the country. Whether it’s a school, hospital, charity, or other organization, each nonprofit plays a large role in supporting others. While donating money is always appreciated, leaders may want to do more than just write out a check. Below, a panel of Fast Company Executive Board members shares some creative, truly helpful ways to contribute to the missions of local nonprofits.

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Clear expectations are essential for managers to get the results they want while empowering employees to do their best work. As a business leader, you're not only responsible for completing your own work but also for ensuring that your employees are clear on what they need to do and have the resources and leeway to accomplish the goals you’ve set. Your team members want and need to know what you're expecting of them, but if you don't establish and present this information clearly and carefully, it can lead to confusion and anxiety. It's critical to check in with your employees and ensure that they understand what needs to be done to meet (and hopefully exceed) your expectations. Below, the members of Fast Company Executive Board share 15 smart strategies for setting expectations with your employees the right way.

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The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it. Creating content can be difficult on its own, but sometimes an even bigger challenge is ensuring that it reaches the target audience. Careful content crafting must always be married to a well-planned marketing strategy; otherwise, those you hope to help or to draw to your business will likely never hear your message. The members of Fast Company Executive Board know that a successful content strategy takes more than just a clever way with words. Below, 14 of them share practical steps marketing teams can take to drive more traffic to a company’s published content.

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If you’re seeing high rates of resignation, these strategies can help you identify the reasons why. When a company is experiencing high attrition rates, it isn’t always easy to pinpoint the reason (or reasons) employees are leaving. Countless factors can influence someone’s decision to stay at or leave their place of employment; some are within the organization’s control, and some are not. However, when a company is seeing steady turnover, there are likely one or more underlying problems that are happening on the inside. It’s critical for leadership to identify those issues to prevent even more employees from leaving—especially in today’s tight workers’ market. If your company is struggling with steady or growing employee turnover rates, try these 15 strategies from the members of Fast Company Executive Board to get to the root of the problem. The sooner you discover the cause(s), the sooner you can implement real solutions.

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Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals. In the early days of a startup, most team members likely wear multiple hats and have to pitch in together on a variety of projects. But as companies grow and develop, different departments may adopt their own project management and communications systems. While it may seem like it's a good idea for every team to find and leverage the tools and processes that work best for them, a drive for "departmental efficiency" can have the unintended effect of creating team silos. If every team or department in an organization is working with a different set of processes, systems, and tools, they may end up engaged in redundant work, overlook important tasks, and struggle to effectively communicate updates and needs with other stakeholders. All of these misfires can eventually lead to frustration for both the staff and the customers and clients the business serves. Fortunately, with the right strategies from leadership, it's possible to prevent the prevalence and minimize the impact of working in silos. Below, 16 Fast Company Executive Board members share their best tips and tricks for establishing a culture that values both maximum efficiency and productive collaboration.