About
Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.
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Barry Lowenthal
Published content
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Being short-sided on your business plans may dampen community relations and deter a positive brand reputation. A brand's partnership with a new community of interest can easily go south if the company's leaders are not transparent about their true intentions of moving into the area. However, when the focus is community over profits, and there is consistent communication with active listening between corporate representatives and community residents, it will likely be a positive opportunity for everyone the project will impact. Below, nine leading experts from Fast Company Executive Board discuss how and why business organizations must tread lightly when bringing "economic development" to a small city or town.
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From RTW mandates to fully remote: Business leaders share their insights on making the change. Employers continue to debate the pros and cons of implementing a mandatory RTW status versus allowing their staff to remain remote on a full-time basis. However, some employees are drawing a line in the sand to protect their ability to maintain work-life balance, daily productivity, and a sense of team morale and connections. Below, 15 Fast Company Executive Board members discuss why the benefits of transitioning from an on-site company or in-person role to working fully remotely outweigh some of the cons.
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If you're looking for a different approach to attract and retain customers, apply these tips from leading experts. It's essential for growing businesses to play the long game if they want to compete successfully in today's uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends and shifts, will also enable brands to anticipate their current and future customers needs in order to offer a better solution to their challenges. Here, 13 leaders from Fast Company Executive Board each explain their complete digital media process to build and keep their business thriving.
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Feb 14, 2025
Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off. To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.
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If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.
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Here is how to keep your organization and its employees safe from hackers. As the digital landscape continues to expand in the marketplace, having a company strategy to prevent costly cybersecurity threats is now a necessity—not a "nice to have." Getting your employees on board and up to speed starts by setting the best example from the top down to encourage your entire team to take the cybersecurity risk management procedures much more seriously. Here, 14 Fast Company Executive Board members provide their top solutions for setting their teams up for success and remaining updated about the latest phishing attacks and how to steer clear. With consistent training and the right mindset, your team will thank you in the long run for helping them stay well-prepared for what's to come.
Company details
Inuvo, Inc
Company bio
Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data for agencies, advertisers, and partners.