Member Since April 2022
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About
Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. She is the founder and CEO of SLT Consulting, which was acquired by Fiverr in 2020. Sharon is passionate about changing the face of leadership and the future of work - and believes in creating opportunities for women and BIPOC professionals. She’s a mentor, advisor and investor in several innovative, female-led businesses. In her spare time, Sharon is co-host of Modern Minorities a Top 10 Podcast on society and culture, hosts Digital Marketing workshops at industry conferences and has taught over 1,000 classes and workshops in digital marketing as an Adjunct Professor at a number of Universities. She has earned a BA from New York University and an MBA from The Wharton School. She currently lives in Los Angeles with her husband, their two adorable sons, and their dog.
Sharon Lee Thony
Published content
expert panel
Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.
expert panel
There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.
expert panel
Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.
expert panel
Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty. To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.
expert panel
Review these aspects to demystify the Google algorithm—at least for now. As the digital marketing industry continues to evolve, achieving a top SEO ranking in a Google search can be a moving target for business owners. When the algorithm finally begins to seem achievable, the guidelines change again—and again. A reliable SEO strategy goes hand-in-hand with a strong brand strategy. Therefore, it's essential to determine what brand points your target audience members resonate with the most to better inform your SEO strategy. Here, nine Fast Company Executive Board members each share one factor for leaders to consider when they are optimizing for search engines and why it's so important.
expert panel
Oct 20, 2023
If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well. Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.
Company details
SLT Consulting
Company bio
SLT Consulting (SLTC) is a boutique digital marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance, and brand strategy. Notable clients include Peloton, Warby Parker, sweetgreen, and Facebook.