Christine Alemany

expert panel

When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in.  Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.

article

Data storytelling, the art of weaving insights and statistics into engaging narratives, has become a critical skill for executives across sectors.

expert panel

Here's how to stop the lies from spreading and keep loyal consumers updated on what's correct. When it comes to maintaining a positive image and authentic brand reputation, company leaders need to control their narrative before someone on the outside tries to spin their own tales about the brand in a non-appealing way. Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation and ensure the integrity of information in an era of digital manipulation.

article

Here are five ways forward-thinking leaders can master digital empathy and transform their organizations.

expert panel

Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to.  Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.  

expert panel

Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives.  But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.

expert panel

Apply these methods to build a successful company in today's marketplace. Launching a startup company may seem like a daunting task at the beginning, especially when you're juggling so many responsibilities all at once. You may be feeling overwhelmed, but if you work strategically to find the right balance and remain focused, the decisions you make about going into business will be worth it all in the long run. To share some encouragement, experts from Fast Company Executive Board weigh in on the countless ways every business owner can turn their personal experiences (upbringing, hardships, or financial setbacks) into business opportunities they'll be proud to put their name on.

expert panel

Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.