Boris Dzhingarov

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Here are a few game-changing event ideas that can increase brand recognition. Hosting a pop-up business event can be an effective strategy to increase traffic at your virtual and/or brick-and-mortar location. Not only will it give the brand's representatives a chance to engage deeper with current and potential customers, but it can also build brand credibility through hands-on product demonstrations and possibly open doors to new markets that were once off the radar. Whether you're thinking about planning an intimate sit-down to have real conversations with industry stakeholders, or you're introducing a product or service feature and need some honest feedback, below, the members of Fast Company Executive Board have got you covered with eight tried and tested events that gave them a satisfying return on their investment. If you need some fresh ideas to attract and retain new clients, then start here.

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Here's how leading advertisers are using zero-party data to power personalization and achieve record-breaking ROAS.

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It’s often the small, everyday habits that cause the biggest frustrations at work. While technical skills and polished communication matter, it’s self-awareness that often sets people apart as strong teammates and effective leaders. Still, plenty of professionals fall into patterns—like talking over others, missing details, or failing to follow through—that make collaboration harder than it needs to be. These habits might seem harmless in the moment, but over time, they can lead to confusion, slow progress, and strained working relationships. To that end, 20 Fast Company Executive Board members share the business protocol pet peeves they wish more people would recognize (and overcome) to create a more respectful, productive workplace.

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A successful business-focused self-help book starts with a clear message and a real understanding of your audience. The self-help genre is full of big promises, but when writing for business professionals, inspiration alone won’t cut it. These readers are often looking for practical insights they can apply quickly, with little patience for fluff or vague advice. That means authors need to bring clarity, credibility, and purpose to every page. To help aspiring writers approach the process with intention, Fast Company Executive Board members share what to consider before diving in. Follow their recommendations to craft a book that truly helps readers help themselves.