Owen Frivold is a leader in the customer experience (CX) industry. With more than 14 years of experience, Owen has led the CX strategy work of major companies including Apple, Sephora, Airbnb, and Lucid Motors. Owen is the Managing Partner of Winter Sun LLC, an advisory for future-shaping brands and leaders. Prior to Winter Sun, Owen was a founder and executive vice president of Strategy at Hero Digital, Owen has an innate understanding of the steps organizations can and should take to provide their customers with an industry-leading experience, whether they are online or in-store. At Hero Digital, Owen served as an executive advisor in the Consumer Tech and Retail industries, working with many of Hero's marquee clients. Recently, Owen has led several cutting-edge initiatives at Hero Digital, including the creation of the Hero Digital COVID-19 Hub, a series of thought leadership pieces on the future of healthcare. He also led the development of Hero Digital's Vision Accelerator solution, a product designed to analyze a company's operational functions and provide guidance to better invest money. Most recently, Owen's team led the launch of Hero’s, first of its kind, Truth and Beauty Index, which provides brands with a framework for understanding what matters to their customers, both the aspects that consciously drive their decisions to purchase and those that exist a level deeper, driving advocacy. Using the Truth and Beauty Index, brands are able to uncover the true signals that lie at the core of an exceptional customer experience. Owen is a dual French-American citizen and speaks 4 languages (3 fluently). In his free time he enjoys hiking and scuba diving. He graduated from Stanford University and currently resides in the Bay Area.