Stephanie Harris

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Here's how to build product and service momentum that continues to resonate with customers.  How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.

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How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan.  It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.

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16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others.  The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.

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10 ways to bridge the communication gap (and restore trust) between department leaders and company heads. It takes a village to raise a company's success level in the marketplace. That is why it is necessary for teams to depend on each other whether the business is up or down, so they can stay in sync and keep the operation running smoothly. Building stronger relationships at work plays a key factor and can boost morale, which in turn, can boost productivity and encourage leadership and teams to collaborate effectively at all times. Below, 10 Fast Company Executive Board members each offer one tip to help department managers and company founders or owners develop and maintain trusting relationships with one another. 

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Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now.  But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.

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14 business leaders discuss what to look out for and how to stay out of legal trouble. One of the most creative and fun aspects of launching a new business that produces quality products or services is to come up with the right company name that will attract organic users who will keep coming back to visit your website and browse long enough to improve your conversion rate. However, selecting and purchasing a domain name that will be memorable and easy to locate during a Google search is not just a random act of high hopes that people will come if you build it. It takes a well-thought-out strategy to ensure the domain also aligns with your brand's core values and will continue to be a good fit as your portfolio of offerings continues to grow over time. Below, experts from Fast Company Executive Board weigh in on essential items to consider whether you are purchasing a domain for a new or existing business.

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Don't rush your business decision-making process.  There are certain financial dealings that can make or break a company's ability to thrive—whether the marketplace is up, down, or all over the place. That's why it's so important to put a strategy in place (and stick with it) that aligns with the company's core values, purpose, and longevity. Without that, it's very easy to become distracted by unproven trends and potential investments that may or may not be the best fit for your organization right now. To help leaders become better decision-makers when it comes to business and finance, here, 20 experts from Fast Company Executive Board each share one financial trap that leadership should avoid.

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13 leaders discuss the strategies that are working for them. If you are trying to grow a successful business, it is imperative that you stay one step ahead and monitor what the competition is doing, no matter what type of field you are working in. Understanding a competitive edge they may have—be it marketing strategies, services, or top clients—is key.  This helps you to better identify how your company can fit in by finding its own voice in the current market, standing out in a sea of information overload, and delivering unique brand messaging. Plus, the bottom line is that future clients are seeking the best solutions to move them forward as well. That's why Fast Company Executive Board members share the rhyme and reason behind their best practices for monitoring the competition and their market share below.

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Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.

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The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.

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Here's what to do when the best-laid business plans of leadership and teams suddenly go awry.  For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year.  Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

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If you want to promote authenticity, living your brand's truth starts from within. Becoming a standout business in the industry doesn't just happen overnight. It may take years to build the trust and loyalty that you've sought from potential clients and customers. But before you try to convince people on the outside why they should buy into your brand of products or services, it's also smart to get your internal team on board with the company's core values and mission you want them to embrace. Once you create a solid connection with the stakeholders on your team, they'll be empowered to promote your company as brand ambassadors.  Below, 13 Fast Company Executive Board members share their secrets to exhibiting brand authenticity and remaining true to your core values across the company—providing customers with a great first impression of what the organization truly stands for day to day.

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Inspire yourself to get stuff done in a new and improved remote work environment. Just because remote work affords you the freedom to maintain your business and family responsibilities alongside each other from the convenience of your home, doesn't mean it's okay to lose sight of maintaining an organized, professional, and productive workspace—when you are on the clock. Doing so allows you to concentrate wholeheartedly and remain stimulated by the daily projects and long-term projects on your plate.  If you are feeling siloed or unmotivated with low energy in your current WFH space, below, 13 Fast Company Executive Board members share their innovative ideas to help remote business professionals create comfortable, focus-driven workspaces that keep them inspired and motivated to produce great work each day. Applying these tips will also enhance work-life balance and protect physical and mental health.

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Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However,  it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.

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Are you there yet? If not, how do you plan to get there? In the business world (and in personal life), success often means different things to different people. For some, it may mean being able to consistently reach your short- or long-term goals for the future you have in mind. For others, it's all about being content and happy in the moment—no matter what life throws at you.  In some cases, maintaining a solid work-life balance first and foremost is what truly matters, or being able to sleep peacefully at night knowing that their financial house is in order. Below, 11 Fast Company Executive Board members describe what success looks like for them and advise how you can achieve your own successful life.

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Changing your mindset will enable you to achieve more success. In the workplace (and in life), it's perfectly human to sometimes obsess over the three Cs—competing, comparing, and complaining—when it comes to dealing with others and reviewing how our own accomplishments or failures stack up. It becomes a much bigger problem when an individual chooses to stay stuck in that mindset because it can hinder them from moving forward in their career and personal life. Below, 19 members from Fast Company Executive Board share what lessons they've learned from their ability to overcome patterns of previous self-doubt, and how they were able to forge ahead to a better path of success. 

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Leaders discuss the rise and impact of online businesses. For small-business owners, e-commerce is a game changer—connecting startups with 24/7 access to ideal target markets at a rapid pace. If you want to be a standout, it's essential to differentiate your brand of products or services by offering a unique value proposition and a seamless online shopping experience to encourage return customers.  Knowing that a potential customer is just one click away, business leaders and their teams must also do a deeper dive to determine the underlined meaning of customer behavior patterns and tailor, as needed, to the individual e-commerce experience. Below, nine Fast Company Executive Board members explain how the pros of e-commerce (mainly) outweigh the cons and help businesses meet their bottom-line goals.  

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It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.

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Consider these cost-reduction tips to future-proof your business. As a business leader in charge of ensuring your company's ability to thrive—no matter what type of economy financial experts are predicting—it would serve your team best to plan ahead and put systems in place to maintain a successful business during the good times and bad.  To help you improve profitability in today's tight economy or get your organization ready for the next wave of marketplace uncertainty, here are 13 members from Fast Company Executive Board to share cost-reduction strategies that are working for them and their teams.

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14 tips for business leaders aiming to reframe a culture of adaptability at the office. For a company to remain competitive and survive in today's marketplace, its leaders must be willing to fully embrace what it means to build a culture of adaptability among a diverse workforce and live up to its own expectations. Improving the company's culture won't happen overnight, but if leaders begin to gather and share employee success stories and transformative behavior patterns, doing so will plant the seed of change for the better. In turn, top talent will be more likely to take a second look at potential career opportunities at the prospective company. Here are 14 suggestions from Fast Company Executive Board members that can lead to a better work environment and a desire to change. 

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Let's step into the marketing graveyard, where sound but underdeveloped strategies get put to rest before their time.

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Here are 11 areas to consider if you want to keep your business up to code. It's essential to remain compliant with marketplace regulations if you plan to stay in business. By doing so, your clients and partners will appreciate your credibility as a trustworthy brand. It also puts you in a better position when times are tough and when they are forced to make hard and fast investment decisions in a budget crunch.   Whether you are trying to comprehend individual state tax laws or trying to navigate how to handle data privacy restrictions that may impact your company and its stakeholders, it's necessary to cover all of your bases so you don't wind up in any legal trouble. Below, leading experts from Fast Company Executive Board discuss the market regulations that have been especially challenging for their organizations and how they were able to overcome the obstacles. In hindsight, abiding by these business requirements has helped some companies thrive even more. 

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Do you say yes to everything? Industry experts explain the benefits of clearing your plate at work. If you're just starting out in management, it's not unusual to constantly feel obligated to say yes. When duty calls and other colleagues are requesting your time and commitment to engage in an upcoming project or take over a daily task, it's a natural instinct for most people to lean in.  On the other hand, if you've been at your post for some time and have plenty of skin in the game, you've probably figured out by now that you can't take on everything without burning out. Learning to share growth opportunities with your staff members on a regular basis will also elevate your leadership skills and team relations in the workplace.  Leading experts from Fast Company Executive Board are no longer hesitant to turn down a project that may sound good on paper but has the potential to keep them sidetracked and further away from their objectives. Here, they share the benefits of learning to say "no" under pressure and how essential it is to improve your work-life balance and reach your goals.  

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Here's how to stay on top of changing trends and keep consumers satisfied with your brand. Although innovative technologies continue to evolve in order to keep up with changing consumer trends in the marketplace, sometimes it is still difficult for business leaders to gauge which way their particular client or potential customer may be leaning next. Over the years, the following experts from Fast Company Executive Board have also been impacted by changing consumer behavior patterns and preferences in their specific markets. Below, they share some best practices to help other leaders remain true to their brands while still meeting customer expectations.

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Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.