Shaheen Yazdani

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Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

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Here is how to keep your organization and its employees safe from hackers. As the digital landscape continues to expand in the marketplace, having a company strategy to prevent costly cybersecurity threats is now a necessity—not a "nice to have." Getting your employees on board and up to speed starts by setting the best example from the top down to encourage your entire team to take the cybersecurity risk management procedures much more seriously. Here, 14 Fast Company Executive Board members provide their top solutions for setting their teams up for success and remaining updated about the latest phishing attacks and how to steer clear. With consistent training and the right mindset, your team will thank you in the long run for helping them stay well-prepared for what's to come.

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Shaheen Yazdani, Managing Partner of Intercept, says that when it comes to digital marketing, AI is like “toothpaste out of the tube.”

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Choose the best tools and technologies for driving your company’s growth and operational efficiency with the help of expert-endorsed strategies. Having the right tools and technologies can help your company grow and increase its operational efficiency. However, when choosing solutions, the number of options can be overwhelming. To help you make an informed decision, 20 members of Fast Company Executive Board share their top strategies for evaluating tools and technologies. With these tips, you can assess and select tools that best streamline your operations and foster sustainable growth.

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To blog or not to blog—if you're leaning toward the former, follow these tips to maximize your content's impact. Many businesses use blogs to share their insights, boost SEO, and connect with their target audience. Similarly, newsletters—which often include links and information from blog content—can put businesses top-of-inbox and top-of-mind for readers. However, simply publishing a blog or newsletter won't guarantee success; you'll need to carefully consider your content and overall approach. Below, the members of Fast Company Executive Board share the top benefits of business blogs and newsletters. They also discuss tried-and-true strategies for keeping your content fresh and interesting over time, ensuring your blog and/or newsletter continues to make its intended impact week after week.

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Here's how to show your customers appreciation without breaking the bank. Showing genuine appreciation can go a long way in building lasting relationships with customers and clients. Small but thoughtful gestures can make a big impact for companies on a limited budget and keep customers feeling valued year-round. Here, Fast Company Executive Board members share what you can offer to show how much you value their loyalty while being mindful of your budget. From personalized messages to exclusive access and special perks, there are many ways businesses can express gratitude and strengthen connections without a large expense.