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Dux Raymond Sy

Chief Brand OfficerAvePoint

Jersey City, NJ

Member Since February 2023

Skills

Brand Building
B2B Marketing
Software

About

With over 20 years of business, marketing and technology experience, I lead brand strategy at AvePoint (Nasdaq: AVPT) where I am responsible for building brand visibility, accelerating brand engagement and driving brand advocacy globally. I've authored the book “SharePoint for Project Management” and am recognized by Microsoft as a Regional Director (RD) and Most Valuable Professional (MVP). I also host the #ShiftHappens podcast where you’ll learn about technology driven personal and organizational transformation stories. In addition, I've produced industry leading content, delivered engaging presentations at major global events and am a tireless advocate of inclusion, technology for good & philanthropic initiatives.

Published content

16 key considerations for companies hiring international talent

expert panel

By addressing certain key factors and planning for anticipated challenges, organizations can successfully tap into global talent. Hiring internationally brings both exciting opportunities and unique challenges. As companies consider a truly global talent pool, they must also consider the legal and regulatory requirements to ensure compliance in each country. Additionally, cultural differences, language barriers and time zone variances can impact effective team collaboration and communication. To leverage the benefits and mitigate the challenges of hiring international talent, the members of Fast Company Executive Board share key considerations to keep in mind.

19 steps to craft a compelling brand story that converts audiences

expert panel

It's your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Whether you are marketing a product to build on the momentum of your latest campaign, or delivering a well-thought-out pitch to a venture capitalist for additional funding, storytelling is an essential part of the process that will elevate your company's growth potential and credibility in the marketplace. Below, 19 Fast Company Executive Board members each offer their best tip for developing a storyline that will make a strong impact and get people excited about your business enough to take a significant call to action that will reflect on quarterly growth.

How advanced digital workplace maturity can reduce risk and improve results with AI

article

The AI revolution is just getting started, and we all have a long way to go. By securing your data, you’re helping to secure the future with AI.

19 tips for company leaders seeking media coverage and strong media relationships

expert panel

These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.

Learning to lead effectively in the workplace: 16 tips to success

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

Why AI enablement and training matters and how to do it right   

article

Let's look at a few of the ways strong enablement and training programs can help your organization reach its goals with AI. We’ll also look at practical tips to help you get these programs right at your company.

Company details

AvePoint

Company bio

AvePoint provides the most advanced platform to optimize SaaS operations and secure collaboration. Over 18,000+ organizations worldwide rely on our solutions. Our SaaS solutions are also available to managed service providers via more than 100 cloud marketplaces, so they can better support and manage their small and mid-sized business customers. Founder in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit https://www.avepoint.com.

Industry

Technology

Area of focus

SaaS
Cloud Security
Cloud Data Services

Company size

1,001 - 5,000