
Jane Newman
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Apply these expert tips to boost brand credibility and longevity to compete in the sustainable marketplace. With environmental concerns growing on today's consumer radar, eco-conscious design is no longer a niche—it’s strategically imperative. And greenwashing doesn't cut it. Smart companies are realizing that designing products with environmental considerations front and center doesn’t just benefit the planet—it boosts resilience, brand loyalty, and long-term profitability. From embedding circularity in every stage of the supply chain to choosing materials that nurture both nature and the user experience, sustainability fuels innovation when it's done the right way with an intentional design framework. Below, the members of Fast Company Executive Board share 15 ways for companies to design products that have a positive impact on the environment.

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The fashion cycle is often about more than just looks, and designers must understand how to capitalize on the underlying message.

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In unpredictable conditions, these leaders have found reliable ways to stay focused, energized, and clear-headed. The demands of leadership don’t pause when the ground shifts. For those guiding teams through uncertainty, staying present and motivated is vital to making sound decisions, maintaining team morale, and sustaining long-term momentum. In volatile environments, personal clarity can be hard for leaders to hold onto. To understand how experienced leaders maintain focus, 20 Fast Company Executive Board members share what keeps them steady and inspired. Their answers highlight the habits, values, and real-world reminders that help them lead through disruption without losing direction.