Skills
About
Co-Founder | Chief Strategic Officer | at Barrett Hofherr whose goal is to become the biggest small agency in the world. The job Matt takes on when working at marketing agencies throughout his career is to help both the agency and its clients be perceived in the best possible light. His career philosophy holds to the notion that he’s in the people business and his job is to set people up for success while also keeping things provocative, interesting, fun, and optimistic. Matt’s career experience includes being a managing partner at several award-winning advertising agencies including AKQA (an ideas and innovation company that specializes in digital services and products), TBWA/Chiat/Day (the American division of the advertising agency TBWA Worldwide), Direct Partners (an Omnicom data-driven digital marketing agency), Kirshenbaum Bond + Partners (a leading integrated creative advertising and marketing services organization), and the agency he co-founded MUH-TAY-ZIK / HOF-FER (a creatively driven, strategically inspired, full-service advertising agency).
Matt Hofherr
Published content
article
May 22, 2025
Recognition is meaningless when people quickly grow bored with brands.
expert panel
For new leaders and entrepreneurs, success depends not just on innovation but on adaptability, resilience, and human connection. The modern marketplace is fast-moving, tech-driven, and constantly evolving. The business landscape looks a lot different than when today's top leaders first got their start, and the lessons they've learned along the way can help inform the leadership approaches of future executives and entrepreneurs. Below, 20 Fast Company Executive Board members share their best advice for the next generation of business leaders. From embracing failure to building authentic relationships, these insights can help rising professionals lead with purpose and thrive in an ever-changing world.
expert panel
When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.
Company details
Barrett Hofherr
Company bio
Big is good. Big is capabilities, resources, and a deep bench. Big is global perspective and cool offices in places like São Paulo or Perth. Small is good, too. Small is speed and senior attention. Small is efficiency and treating every at-bat like there’s two outs in the bottom of the ninth. In the old world, circa March 2020, clients had to make a choice. In the new world, circa now, you don’t. Barrett Hofherr is both small and big. Smig, if you will. We have full-time employees in eight cities. We have best-in-breed partners specializing in everything from media buying to event planning to PR. And we do business around the world, through our relationship with TheNetworkOne. Big has its benefits. Small has its strengths. Like no other agency in the world, we’re committed to being both.