Kristin Marquet

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The right talent acquisition strategies can help ensure your company’s long-term success. Every successful company needs a strong talent acquisition strategy. Whether you're focused on building a robust pipeline, streamlining your onboarding process, or leveraging analytics to predict future needs, the right approach can drive sustainable growth and keep your organization competitive.  Below, Fast Company Executive Board members share how their talent acquisition strategies are shaping the future of their organizations. Here's what they've found to work well and how you can apply these insights to your own talent acquisition efforts.

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Here's what it takes to ace your next press interview, according to experts. When preparing for an interview on a live or on-demand platform, it's important to focus on both content and delivery. Whether you’re an introvert who prefers careful planning or an extrovert who feeds off energy, preparing yourself for an upcoming interview can ensure that you're represented accurately and positively.  From refining your key messages to honing your body language, there are a few things you can do to get yourself interview-ready. To that end, Fast Company Executive Board members share tried-and-true tips to ensure you’re ready to make the most of your time in the spotlight.

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Online platforms like LinkedIn provide opportunities for career professionals to gain a foothold while transitioning to new industries. Many professional skills translate well from one industry to another. For job seekers who are looking to change industries, it's important to be specific about how their professional experiences will help them be successful in their new chosen field. One way to do this is to leverage online platforms to showcase your expertise and transferrable skills. To help, 20 members of Fast Company Executive Board share strategies for translating existing skills into new career paths to stand out to potential employers. Follow their advice to build your professional network, showcase past projects, and provide thoughtful commentary on relevant topics to establish yourself in a new industry.

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Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.

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Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

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It can be difficult to stand out from your competition when trying to hire top talent; with a strong company culture, it's easier. When it comes to standing out in a competitive job market, your company's culture can be a crucial influence in attracting and retaining top talent. A workplace that is vibrant, inclusive, and supportive not only sets an organization apart from its competitors but lends itself to employee satisfaction and productivity. Here, Fast Company Executive Board members discuss how companies can use their culture as a key differentiator from their competition. With these strategies in mind, you can cultivate a work environment that attracts the top candidates in your industry.

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Consider these next steps to achieve a smooth job transformation in a new industry of choice. When it comes to making a drastic career transition in life, it's something that can be obtained in time, no matter how difficult it may seem at first. Learning to communicate your professional goals clearly and authentically is one of the first steps to gaining the trust and credibility that will turn your career aspirations into reality. To help steer business professionals in the right direction and contemplate their next moves, below, 12 Fast Company Executive Board members each discuss their strategy for translating existing job skills to new industry standards and leverage digital platforms for job hunting, ensuring that candidates stand out in a competitive employment landscape.

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From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

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Charisma can't always be taught, but leaders can still make a big impact without it. Not every impactful leader is a naturally charismatic "people-person." At its core, leadership is about connecting with and inspiring others, and this can be done through various approaches. Here, Fast Company Executive Board members explore how leaders can make a positive impact without forced charisma. If you’re a more reserved or introverted person, these helpful strategies can help you make a meaningful and positive impact on your team just by being yourself.

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These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.

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Apply these best practices to pique your employees' curiosity and increase their participation. When employees begin to demonstrate stagnant behaviors or disinterest at work, it may be a sign that it's time to offer them a new challenge to keep them engaged in their current roles and potential growth at the company they represent. One way company leaders can boost their team's low morale is to build a creative lab within the confines of the organization to create "intrapreneurship" opportunities, as well as a timely reminder of the business mission and goals and why they're here. Below, 16 experts from Fast Company Executive Board offer their best strategies for designing safe spaces that give staff members a voice to collaborate on innovative ideas and solve problems that will help the company grow.

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You may have a groundbreaking design 'solution,' but have you thought about the following points? Whether your creative design team has been tapped to incorporate a new outdoor green space in a public setting, or partner to develop a community recreation center where residents can gather to spend quality time with their family and friends, the first step is for business leaders and staff to understand who they serve.  In fact, reaching out to local residents from the broader community, upfront, is a better way to build bridges, gather feedback, and understand the pain points that may (or may not) need to be solved. Doing so will also help cut down on any unnecessary investments that are not a good fit for the intended audience being served. Below, eight members from Fast Company Executive Board share one thing that company leaders need to consider both socially and culturally when integrating a sustainable design solution into the marketplace.

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Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time.  But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.

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Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work.  Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously.  It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing.  Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.

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Sharing relevant content can build stronger business-client connections. Becoming a better storyteller for your intended audience members will not boost your business’s profit margins overnight, but learning to regularly share relatable content with live audiences or through digital communications is one step in the right direction. Here, 10 experts from Fast Company Executive Board weigh in on why storytelling through brand marketing ads and consistent outreach has the potential to increase your bottom line in the long run.

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19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

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When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

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Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

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Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team. An exceptional workplace experience should be at the top of many companies' lists when it comes to attracting and retaining top talent. Company leaders are increasingly turning to cutting-edge technology to transform their workplaces for this reason. Here, Fast Company Executive Board members explore how forward-thinking leaders can harness the power of workplace technology to design a workplace experience that's both engaging and efficient. Read on to discover the key strategies and emerging trends that are turning workplaces into dynamic hubs of productivity and collaboration.

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Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

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Here's how to elevate company culture in a digital office environment. If you are new to leading a remote or hybrid company, you may find yourself struggling to bridge the gap between management and staff members who work from home to create trust and transparency. By the same token, if you're new to working for a remote employer, you may be feeling isolated if you're unable to connect with your new co-workers and management the way you initially envisioned when you were onboarded for your "dream job opportunity."  To help leaders and their remote teams communicate more effectively and improve their working relationships in no time, 19 Fast Company Executive Board members each share one new idea for building a better company culture in 2024.

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11 key areas that are crucial for business leaders to keep in-house if they want the company to stay on track. As digital solutions continue to become available, shifting tedious tasks and daily routines away from the leaders and staff members of small, medium, or large organizations, there are still certain business functions at a company—no matter what size— that should never be outsourced.  Below 11 Fast Company Executive Board members weigh in on what parts of the establishment managers and their teams must continue to oversee to ensure their continued success in the core business and mission they originally set out to achieve.

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Are your traditional gift-giving gestures getting stale? The holiday season is the perfect time to spread more cheer by demonstrating to your dedicated employees how much you appreciate their efforts to help keep a well-organized business up and running. If your leadership team is all tapped out of original gift-giving ideas for their team this year, then try one of the following ideas that 17 experts from Fast Company Executive Board highly recommend to show gratitude for the hard work their staff members continue to put in throughout the year. 

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To avoid rising employee turnover rates, address your company's weaknesses head-on. If your company is having trouble holding on to some of its best talent in the workforce, then there may be a serious communication gap or issue that needs to be addressed regarding your work culture and a staff that may be feeling dissatisfied or misinformed about what they originally signed up for. Establishing a regular open-door policy that fosters psychological safety for employees to express their interests, career aspirations, or concerns about the organization's business practices is a first step. Proactively seeking feedback from current and outgoing employees is the smartest way to rebuild employee morale and strengthen team relationships. Here, 12 Fast Company Executive Board members weigh in on the exit interview process. They discuss how gathering feedback and analyzing turnover data are helping their companies identify trends and areas in need of improvement.

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16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others.  The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.

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20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

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13 business leaders share their best practices for breaking through career and business challenges. As an unpredictable marketplace remains at the forefront across industries, it can be difficult for businesses and nonprofits to stay afloat at a sustainable rate. It is also stifling for professionals who feel stuck in their current roles—especially as it relates to personal career growth and longevity. Lack of funding and slow bureaucracy can cause any business team or professional to lose hope and become unmotivated to reach their short- and long-term goals. Here, 13 Fast Company Executive Board members each name one of the biggest challenges they have faced and how they made a breakthrough. Implementing their suggestions may help you and your team members overcome similar hardships.

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What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

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Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

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10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

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The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.

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Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.

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Here are 15 strategies to get you on the right path if you are still searching for personal and career fulfillment. When you're just starting out in a career of any sort, it's not unusual to—at times—feel worried or uncertain about your current path. How do you know if you are making the right decision about where you're committing your valuable time and energy in the workforce? Are you genuinely happy—at least for right now?  Being honest with yourself (and others) about your end goals is something to be proud of, and it's also a step in the right direction. Sometimes it's beneficial to experiment with different opportunities—even ones that turn out to be the wrong fit. To offer some further guidance, 15 Fast Company Executive Board members share additional ideas to find clarity as you begin to figure out where you want to see yourself five, ten, or even 20 years from now. In the meantime, proactively devote your best self to whatever it is you are currently doing now, while you're searching. You never know what your diligence in the task at hand may lead to down the road. It's all part of the journey.

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Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However,  it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.

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20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success.  Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.

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Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully.  As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.

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If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward. Whether you are building a new brand or trying to elevate the image of a mainstay product or service that has been around for years, publishing a regular newsletter can be a great way to keep clients and customers informed and excited about what your business is working on next. However, running a high-quality newsletter alongside the daily operations of a well-oiled corporation or small business is not as easy as it sounds. Before you decide to take on any additional responsibilities or add more to your team’s plate, 20 members from Fast Company Executive Board are here to offer their take on what it means to make this type of commitment to potential audience members and the staff they’ll be expecting to lean on.

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Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets. As the new economy and digital marketplace continue to evolve, some business leaders may feel like they are under pressure to upgrade their brand's image in an effort to remain relevant to the next generation of potential clients and customers. However, oftentimes, you may need to simply assess which areas of your business need some minor adjustments rather than trying to reinvent the wheel. So before you consider the redesign process, members from Fast Company Executive Board are here to discuss some steps that they recommend when contemplating a rebranding idea for your company's logo and image. 

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Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.

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Every mistake made as a manager is a learning opportunity and can sometimes even make you more successful. As a leader, it's easy to fall into the trap of thinking that mistakes are always negative and should be avoided at all costs. However, some mistakes can actually be beneficial and help you become more productive and successful in reaching your goals. These "good mistakes" can teach you valuable lessons, challenge your assumptions, and even lead you to new opportunities. To that end, a panel of Fast Company Executive Board members described mistakes that have helped them become more effective leaders. By embracing and learning from these types of mistakes, you can take your leadership skills to the next level and achieve greater success.

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Layoffs aren't the only way to cut overhead costs in a challenging economy. In times of economic difficulty, companies often face tough decisions when it comes to retaining employees. Layoffs can seem like the only viable solution to cut costs and survive financially. However, these decisions can have lasting impacts on the morale and productivity of the remaining team members. Fortunately, there are alternative strategies that companies can employ to avoid layoffs and increase job security for their employees. To that end, a panel of Fast Company Executive Board members offer their top-recommended strategies for keeping your staff intact and discuss their potential benefits for both companies and employees.

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With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

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In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility. Being a company leader who is also a public speaker or author of books and articles comes with its own set of challenges. One of the biggest challenges is dealing with public scrutiny, especially when someone doesn't agree with your professional viewpoint or is upset about what you said. To help leaders face this situation head-on, a group of Fast Company Executive Board members explores some strategies for handling public scrutiny and saving face when dealing with criticism or backlash. Whether you're a seasoned public speaker or a new author, these tips can help you navigate the rough waters of public scrutiny and emerge stronger and more successful.

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If you're on the edge of burnout, apply these tips. In the business world, it's important for managers and their employees to self-reflect and gauge when it's necessary to ramp up their performance during a busy time of the year or pull back to take a short break when needed.  In addition to work stress, employees may also be juggling personal responsibilities at home. While it's understandable to not always be 100% energized or inspired to get through your workload every day, Fast Company Executive Board members have nine tips that can help leaders and teams manage their energy levels to stay in optimal peak performance mode throughout the entire year.

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Consider these best practices to enhance your business focus. Spring cleaning in the workplace is more than just getting rid of old files, so you can consolidate your space. It can also be an annual ritual for leaders and teams to renew their mindset and create smarter, more efficient ways to conduct business operations and satisfy their customers' biggest pain points. In the long term, decluttering your physical business space and readjusting old procedures and thinking patterns can free your time to focus on what matters most for your company to succeed. Eleven leading experts from Fast Company Executive Board share the same sentiment. Here, they discuss their plans for spring cleaning and what they hope to accomplish by doing so.

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Is your company meeting its bottom line—or consumed by brand network hype?  It's an impressive business talking point to have a million plus people on social media platforms following your brand, but how can company sales and marketing teams turn those likes and comments into actual loyal customers? If you want to keep potential clients and customers regularly engaged and pique their interest in how your company can make a serious impact and meet their needs, you have to provide them with an incentive to learn more about what you have to offer. Below, eight experts from Fast Company Executive Board weigh in on how to win them over and convince them to make a long-term commitment (and spread the word) that will help your organization reach its quarterly goals on a regular basis.

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It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank. Global environmental change, and the sustainability of our Earth, continue to be a rising topic of conversation in our personal and professional lives. If business owners, in particular, are looking for affordable ways to save the planet, they can start by assessing their company's carbon footprint beyond their walls and implementing small steps to improve their efficiency to make a better impact in their own community, first, and eventually worldwide. Below, 13 Fast Company Executive Board members share one easy, economical suggestion for business leaders who want to invest more of their time and resources into a "green-first" philosophy so they can cut waste as a company at-large.

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Apply these tips to your company culture starting from the top down. If the business is in a slump it's important for team leaders to foster positive team morale to help their staff members remain focused on the big picture and their common goals. But it also begins with the attitude of the company's own leadership. So be the change you want to see.  No one person, team, or company is expected to be at the top of their game or feel energized about a project or goal 24/7. That's why experts from Fast Company Executive Board are advising department managers to implement these tried and true methods when times are tough, business is uncertain, and colleagues are feeling stuck or uninspired creatively.

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Apply these travel strategies to get the most out of your business experience on each trip. If you're a business owner who is always on the road, securing the next deal and connecting with potential new customers, it can be draining on your body and mind if you're not planning more efficiently and taking care of yourself on the go. That's why Fast Company Executive Board members are sharing their top 14 travel hacks to help other leaders find a better approach to building success in their businesses domestically and abroad.

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Here's how to write winning word copy that encourages a call to action. Creating compelling content is a lot easier if you're already developing quality products and services.  Standing confidently in what your brand represents and delivering an authentic copy message backed up by tangible results will make a difference to your target customer.  To engage your audience even further through a broader range of platforms, it's beneficial to speak directly to their needs and provide them with the expert information they are seeking to overcome business challenges and improve their client success rates. If you dread the copywriting aspects of your business, 14 Fast Company Executive Board members are here to help you get started, whether you're writing content for your website, social media platforms, email marketing, or advertising.

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12 ways managers and staff can command professional higher standards for themselves without obsessing or feeling anxious. What does your version of "finished" look like? Does a designated task have to be "perfect" or can it simply be "good enough"—for the moment?" If you're a manager or direct report who struggles with the idea of "perfectionism" in the workplace, then you may be missing out on the bigger picture.  While the fine details of a crucial assignment or potential contract should never be compromised or taken lightly, finding the right balance to get the primary work done, effectively, and in a timely given manner is just as essential. Focusing on what you can control—in lieu of what you can't, is also a key component of personal growth and continued learning to build further on the next iteration of a project. Here are 12 tips from  Fast Company Executive Board members to help change your mindset and improve your workflow habits so you can move forward.

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Apply these tips to engage employees throughout the entire process. When a business is being acquired by another company, it's difficult for employees to deal with the sudden change. That's why it's so important for a great leader to remain transparent and prepare its stakeholders every step of the way, in addition to negotiating the staff's needs as the sale progresses. In today's climate filled with marketplace uncertainty, dedicated employees are expecting to hear from their leaders, before external communications about company challenges are made to public at-large. Below, nine Fast Company Executive Board members are sharing their methods to approach open communication and create opportunities for a smoother transition under new management.

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Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities. It's okay if being a serial entrepreneur is what gets your juices flowing, but it's essential to consider the right approach to maintaining numerous enterprises at one time, so you don't spread yourself too thin in the long run. Taking too many leaps at once may prevent you from focusing on how to elevate each operation to its fullest potential the first time. Here are 12 factors Fast Company Executive Board members advise other leaders to consider if they are trying to keep up with numerous business operations.

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Build a better business blueprint for higher-performance ratings and greater reach. If you're finding it difficult to keep your company growing at a steady rate, then it's time to rethink your current strategy to optimize business influence in the marketplace. Humanizing your brand, through content that relates to where your target clients and consumers are, is a great way to build and secure better relations for the long term.  However, you'll also want to take a closer look at the data to analyze which tools need to be put into place to help the company produce the best outcomes. Below, 13 Fast Company Executive Board members share their advice to help leaders achieve their goals faster.

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Be ready to end the deal with grace.  If your business partnership has gone south, don't dwell on the unfortunate circumstances that you find yourself in. Instead, embrace the issues quickly so that you can move forward before things get worse.  Scheduling a mutual arbitration process is one of the best ways to protect yourself and your assets, but be willing and prepared if you need to cut some of your losses in order to gain peace of mind,  cooperation, and the ability to break free from a contract—sooner rather than later. Below are 9 tips, courtesy of Fast Company Executive Board members to get you started down the right path to ending the arrangement on a positive note.

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Here's some extra motivational wisdom to keep you moving forward as well. Running a business is not for the faint of heart. It requires the confidence to make better decisions and self-awareness to remain humble enough to attract employee loyalty and trust.  In addition to having critical thinking skills, you also have to be willing to consider other people's ideas and be ready to pivot, carefully, as the market—as you once knew it—begins to evolve. We asked 16 members from Fast Company Executive Board what inspires them to keep striving and stay in business. Here's what they had to say.

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Creating higher workflow standards, and accountability across the board, empowers everyone to strive for success. When you are overseeing a company that depends 100% on remote workers and contractors, it's important to develop a transparent operating system that requires each stakeholder to remain accountable for their workflow.  In addition, building stronger team relations that are not solely focused on work-related issues is essential to enhancing a business environment that fosters support with higher-performance levels, comradery, and genuine trust.  Here are 15 ways that Fast Company Executive Board members have improved their management methods to keep their organization and processes running smoothly between leaders and their direct reports.

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Keeping a close eye on your cash flow is essential to running a successful company. When you are founding your first business, there are so many lessons to absorb—particularly when it comes to hiring the right staff members to ease the workload, so you can focus on your strengths. In addition to attracting a talented and trustworthy team, who can help move the company forward, staying on top of the organization's finances is a priority if you want to maintain and grow a thriving business.  To offer a few more suggestions to keep the business afloat, a panel of 14 Fast Company Executive Board members are here to shed some light on the top financial advice they've received throughout their journey. The following best practices have positively impacted their entrepreneurial careers. 

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Here's how 10 leaders (and teams) are meeting their mark. There's nothing wrong with raising the stakes and reaching for stars with high expectations for the business. But how can managers develop efficient and repeatable daily workflow systems to overcome obstacles and get their teams closer to achieving the company's short- and long-term goals?  Never underestimate your ability to accomplish an impossible mission—through teamwork, no matter how ambitious it seems. Here are 10 tips to motivate leaders and staff on their journey to business success, courtesy of Fast Company Executive Board experts.

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Even if you're self-funded, there are affordable ways to recognize and reward your team for a job well done. For a bootstrapped startup, giving monetary rewards to show appreciation to stand-out employees might not be possible in the very beginning. But there are other kinds of rewards and ways of recognizing hard work that experts have found make a larger impact than money. From shout-outs in all-hands meetings to creating dedicated "kudos" Slack channels, startup founders have created innovative and effective ways to show their appreciation for their employees' hard work without going over budget. Below, a panel of Fast Company Executive Board members provides their best cost-effective ideas for recognizing employees for their excellent work.

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Leaders (and their teams) can see significant benefits from participating in industry social settings. In its earliest stages, the Covid-19 global pandemic forced business leaders everywhere to put domestic and international travel plans on hold and cancel their annual in-person conferences until further notice. As creative virtual teams came to the rescue with alternative solutions that went off without a hitch, on-site events eventually returned, slowly, in the process. Although some executives may be hesitant about re-engaging—even after a few years, others are excited about their upcoming speaking engagements or networking prospects alongside longtime industry friends and peers they have missed. Whether it's sharing industry knowledge with the next generation of leaders, landing a feature interview for publication, or identifying a future potential business partner, the following Fast Company Executive Board members below are here to support their reasons for returning to the main stage as a guest panelist and how being back in the building is impacting their continued career growth.

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Here's how to build a pipeline of services to address your department's needs.  In a gig-driven economy, it's essential to find highly-skilled freelancers who are willing to handle extra assignments during a busy season for your team. Be selective about your decision when reviewing the feedback of the consultant's previous and current clients. And, based on the expectations about the job requirements,  keep an open line of communication so that everyone is on the same page.  Below are 15 best practices, courtesy of Fast Company Executive Board members to help leaders to attract a diverse group of candidates and retain them for future projects. 

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Here's how to attract and retain long-term clients. If you are thinking about launching a YouTube page to increase consumer knowledge about your products or services, it's important to focus on the key interests of your target base and deliver that content consistently. Finding a creative way to keep viewers engaged with your company through a topic you are mutually passionate about is the perfect way to demonstrate your knowledge and establish further credibility in the marketplace. In the end, the goal is to convert your social media followers into new loyal customers, but it's not so easy. To assist leaders with these efforts to grow their company's business, here are 15 reliable tips, courtesy of Fast Company Executive Board members.

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If you're worried about consumer loyalty in the current climate, apply these business tips to help your company regain its confidence and continue to grow. To remain competitive and fresh in the eyes of loyal customers, lean in a little further to focus on the clients' potential needs. You'll be one step ahead of their own anticipation. As you continue to also address their immediate issues, remember to demonstrate your company's willingness (through your actions and gestures of appreciation) to be completely present and accessible throughout every stage of their journey.  By practicing these simple methods, you'll secure their interest, enthusiasm, and excitement about your company's capabilities to sustain them over time in today's marketplace.  Below, 13 Fast Company Executive Board members are sharing their creative ideas to build multiple revenue streams and upgrade your offerings.

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Seven executives discuss the benefits of converting your advertising strategy to this one. Monitoring the web-browsing and buying behaviors of prospective clients may seem like an unconventional sales tactic but it's a strategy that many leaders are leaning on. Doing so may better inform the latest advertising campaign aimed to resonate most effectively with customers, addressing their needs to enhance their journey and retain their business.  Below, seven members of Fast Company Executive Board explain how behavioral targeting can improve the performance of your company's marketing and promotional methods in the long run.

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Strive to offer your customers (and employees) the best, even with a lean workforce.  When department leaders focus on building better relationships and providing the best resources to support their front-line employee service workers, they may help reduce stress levels, boost morale, and improve a higher-performance level on the job.  Whether your company is thriving through a peak season or facing uncertain challenges, Fast Company Executive Board members have 15 tips to encourage team members to provide quality customer service, even if you're short on staff.

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Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck?  On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.

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Maintaining a professional and positive tone, in your response to a colleague's request, can strengthen your business relationship and build common ground. One of the most difficult skills, for some business leaders and their colleagues, is mastering the art of saying "no." This is especially true for those who are just starting out in the industry, trying to become well-established in their professions. On the other hand, saying "yes" to every single project or event that requires your full engagement and bandwidth, can be just as detrimental to your career path if it doesn't align with your business priorities and immediate goals. So don't fall into the trap of being sidetracked.  No matter where you are on the employment hierarchy at your present company and beyond, experts from Fast Company Executive Board agree that turning down a request—from anyone at any level—is appropriate at times in the workplace, especially if you are trying to move ahead on the projects that currently matter most and maintain a good work-life balance.

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Consumer psychology 101: Apply these engagement strategies to your sales funnel process. Keeping your fingers on the pulse of what's going on inside the mind of today's consumers, in real-time, doesn't have to be a hit-or-miss situation. If you utilize the proper tools and techniques available, you'll be able to quickly identify ways to elevate the customer's journey and exceed their satisfaction.  Once you've discovered what is working, or how to make the necessary tweaks in their experience with your products or services, you'll also be on track to gaining their long-term loyalty, trust, and support when it comes to advocating for your brand. Below are 15 methods that Fast Company Executive Board members are implementing in their business practices to engage with prospects and gather key information, which leads to sales.

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15 company heads are sharing their best resources so you don't have to go it alone. Earning your first role in leadership may seem exciting in the beginning but it can be challenging once you dig a little deeper on the job. But if you learn how to build the right team to assist you with meeting the company's mission and goals, you'll be set up for success in no time with people who are willing to back each other up during the decision-making process. And that's a big win for all. In addition to having reliable staff to stand by your side, often what is most needed is the time to reflect inwardly by yourself—so you can think things through, or to seek knowledge from a close colleague, a mentor on paper, or through an established personal network that will keep you motivated when times get tough.  Below are some go-to leadership resources that a panel of Fast Company Executive Board members has found useful, whether you're a seasoned C-Suite executive, newly appointed team leader, or in the launching phase of building your own start-up.

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Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them. 

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Prepare your team early so they'll be up to the task and expectations. Building a culture of adaptability, among leadership and staff, starts with clarity and transparency about the company's objectives if you want to get everyone on board from the top down.  As you train and encourage your team to be fearless about facing challenges, they will become much more resilient and willing to go the distance, implementing a new direction at the company that is positive and beneficial for all. Below, 15 members of Fast Company Executive Board present their best practices for introducing a new approach to the business process that makes employees feel confident about embracing a flexible mindset and becoming more involved as valuable company stakeholders in their role to move the organization forward.

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These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.

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Taking a creative approach to maintaining personable business relationships is just as important. If you want to instill an inviting corporate culture for everyone at your company, then it's necessary to not only model the ideal behavior but to get employees involved so they have a higher stake in the changes they want to see taking place. Enabling your staff members to help make real business decisions that impact the company's bottom line and the way people view themselves as individual and collaborative contributors will elevate morale and set a positive example for future employees to come. Below, experts from Fast Company Executive Board share 16 practical ideas that continue to foster inclusiveness and team building at work. 

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Here's how implementing good advice can improve your bottom line in the business world. The success of a well-run business is not determined by its financial performance levels alone, and that is why leaders need to take a holistic approach and consider how each area of the establishment and decisions made about specific contributions to the company can build it up or weigh it down.  As you work towards achieving your financial goals, it's also important to find the right balance and prioritize how to maintain a steady cash flow and make wise choices about how and where to invest your time and money to elevate the organization.  Below are 16 members of Fast Company Executive Board to share some of the best practices they've received about how to manage their company finances.

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Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables. Technology is a useful tool to help businesses remain relevant in the marketplace and understand the data behind their consumers' behavior patterns. However, it's crucial to merge human intelligence with the machine learning elements, so you can ask the right questions and keep up with market trends alike. Below are 12 suggestions Fast Company Executive Board members offer to get you up to speed with data-driven market segmentation and how it can help you meet your business and customer needs.

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15 leaders weigh in on meeting consumers where they live. Despite the thriving and evolving digital economy, leaders still need to strike a healthy balance between their company's online and offline presence if they want their business to remain relevant to current and prospective customers. To enhance your daily presence in their personal or professional lives, it's also essential to listen so you'll understand their needs because that will help you come up with some of the best solutions that are well timed and informative. Below are 15 additional tips, from members of Fast Company Executive Board to equip you with the essential tools to stay authentic and active in your targeted communities.

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Cultivate a culture of unity, understanding, and company success. Some of the best company initiatives or creative campaigns may have started out in a room full of disagreement. So, if you find yourself in a similar situation with colleagues about how to move forward on a collaborative project, it's best to put it on pause, humanize each contributor's voice, and remind yourselves why you began working together in the first place. Finding your way back to the true value incentives is a best practice to align with the company's mission and goals. Here are 15 ways, from Fast Company Executive Board members, to help team members put the good of their company (or project) first.

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When somebody challenges you to grow and reach your potential, chances are you're going to walk away with an important life lesson. Throughout life, most people will encounter someone who challenges them in a good way. These people see the potential in others and harness it by pushing them to reach higher and work harder. While of course, a challenge will be difficult, it can also be a great motivator that helps others to improve in the long run. Below, 15 members of the Fast Company Executive Board shared some inspiring advice they’ve learned from those who have positively challenged them. They describe how those who tested their abilities and showed them they were capable of more have shaped them into the professionals they are today.

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14 points to consider when you're reviewing a job candidate's resume. As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand the whole person, before jumping to conclusions about a significant employment gap on the applicant's resume. Instead of flagging previous time lost on the job as a deficit, focus on the potential new hire's passion, aptitude and eagerness to tackle new career challenges ahead and how the personal time off may be a sign of maturity to thrive at the current job opportunity and contribute to the mission of your organization in the long term. Below, Fast Company Executive Board members provide 14 additional ways to approach this conversation during the interview process and help you make the best decision to find the right fit for your department's needs.

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Being an observant but active listener speaks volumes. Just because you're not the most charismatic voice in the room or an extrovert, doesn't mean you're any less qualified to be an effective leader and command attention in the workplace. On the contrary, in addition to your professional background, it's your active listening abilities and emotional intelligence that draws people into your conversation.  To drive these points even further, a panel of Fast Company Executive Board members share 11 reasons why it often pays to be an introvert at your job.

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10 tips to ensure a smooth department transition from a subordinate—and friend—to a leadership role.  When an employee is elevated (and moves from one department to another), how and when the executive team chooses to make the big announcement about changes in the department, can make or break their staff's motivation, productivity, and continued loyalty if there is no plan in place to enable a smooth and organized transition.  Below, 10 Fast Company Executive Board experts share tips on how to effectively communicate with everyone involved and provide the right training and resources so that no one is feeling left behind or unable to move forward successfully.

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How to keep your company's original mission relative to the future growth market.  To avoid remaining stagnant in today's evolving marketplace, an entrepreneur must keep one eye on the pulse of the latest trends and the other on the reasons for going into business in the first place. To stay balanced, the leader should make pursuing innovation a natural part of the company's course in order to survive. Below, 15 members from Fast Company Executive Board weigh in on the path to blending legacy with future possibilities to help their companies thrive.

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Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time.  Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.

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Every single person on your team—in the early days—needs to have an entrepreneurial spirit. If you want to launch a growing business and be successful, it's important to create a strong mission statement and surround yourself with folks who are willing to put in the work because they're passionate about what they do. Business leaders should also look for people who can carry out core values and continue to foster a positive company culture that lives up to the brand that the founder envisions.  It may be difficult to obtain the best talent in the market, so start with the peers in your network who respect what you're already doing and are happy to support what you stand for. Below, 11 expert panelists from Fast Company Executive Board suggest other leading traits business owners and managers should think about when they are trying to match a job candidate within their company. 

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Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term. Whether it's the impact of a prolonged global health crisis or a mismatched partnership that was all wrong from the beginning, operating an organization on a daily basis, supporting your team, and meeting client expectations, through the good times and the bad, does not come without obstacles. What sometimes seems like a series of unforeseen challenges to test your tenacity, build stronger community relations, and demonstrate credibility on the core values your company represents can actually strengthen your company.  Below, 16 Fast Company Executive Board members reflect on how their companies have been able to rise up and revamp a sticky business situation into something good.

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10 ways to maintain relevance in an ever-changing digital work environment. In an evolving virtual world, it's important for companies to stay informed about the newly developed system solutions and devices that are there to make the daily operations of a small, medium, or large enterprise run a little smoother. Whether you are a COO executive whose days are filled with back to back meetings, or a middle manager with a team of direct reports and other follow-up responsibilites that take up a good portion of your day, it's not an easy task to squeeze in additional hours to take a deeper dive into why your individual department or entire company should strongly consider investing in the latest platform, software or gadgets on the market.  That's why Fast Company Executive Board members wanted to share their 10 ideas for educating leaders and staff about the current digital technology updates. 

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If you're struggling to retain your talent, consider implementing the following employee retention strategies.

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No matter what kind of day or week you're having, there are some simple ways to keep your energy and performance high at work. Everyone has dips in their energy and productivity. However, when you're trying to lead a business, it's tough to lose valuable work time to a slump in motivation. The key to maintaining high energy levels and positivity at work isn't resolving to "power through" the slump and burn yourself out; rather, it's about integrating small, simple habits that may help reduce the likelihood of that slump in the first place. To help you stay in optimal performance mode, a panel of Fast Company Executive Board members would like to share how they manage to keep themselves at their peak, regardless of what's happening throughout the week.

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Here's how to build your public speaking skills and command a crowd's attention. If you're an introverted employee who is uncomfortable about speaking in large group settings—internally or externally—you probably prefer to keep your head down and let your work speak for itself. This method has helped you to succeed in your industry and now you're at the top of your game.  However, when you step into a leadership role, sometimes duty calls. You may need to present a complex business concept or product launch during a company town hall. You may need to answer to executive leadership members regarding your team’s performance levels during a great (or not so great) quarter. You may even be called upon—at some point during your time with the company—to communicate on its behalf about a hot topic of issue, among your fellow peers in a public space.  If you're lacking in confidence on how best to prepare, there are plenty of outlets to practice and improve your presentation skills in time for the next big meeting. Below are 13 ideas from Fast Company Executive Board members that may also decrease some anxiety before presenting.

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Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.  With spring around the corner, it's a great time to get your (business) home in order. Maybe the focus is on a complete overhaul of products or services that are still underperforming, or maybe your team wishes to develop a brand new way of reaching current and potential clients more effectively through the digital marketing funnel and sales process. While some organizations are setting up new automated systems or boundaries to help hit their quarterly marks throughout the entire year, others are also playing catchup on a backlog of projects impacted by false starts and stops in the workplace based on the global pandemic. No matter the case, 11 experts from Fast Company Executive Board share the one business cleaning goal they have in mind to produce a smoother workflow operation for their teams in 2022, and why.

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Here's why cultivating a brand is more than just advertising. With the internet in our hands, there's so much at stake when it comes to attracting and retaining clientele. Today's consumers are bold and savvy about researching the specific products they intend to purchase and they don't have a problem calling a brand name out over social media regarding its lack of transparency about its merchandise, services, or a timely topic that could affect the bottom line.  At the end of the day, If a company falls short on delivering a marketing promise, seems out of touch with its target audience, or strays away from its original core values, chances are it runs the risk of losing respect and loyalty of its major stakeholders.  Below, 16 members of Fast Company Executive Board offer tips on how to walk your talk—internally and externally—and why it's so important.

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Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload. Below, 15 Fast Company Executive Board members share their advice on how to tackle quarterly goals in 2022 without feeling overwhelmed, under pressure, and fatigued.