Mark Pasetsky

expert panel

In 2024, it's about finding an event that provides value and is worth your time.  When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink how to transition into offering a broader range of virtual events to professionals who wanted to participate despite having to shelter in place. Their ability to revamp the annual or bi-annual conference experience as we used to know it gave businesses and nonprofits an even wider scope to spread their messages while also educating professionals on the latest trends, challenges, and opportunities to find better solutions for their current and future clientele.  In this discussion, members of Fast Company Executive Board explain how they currently view the latest networking platforms and their ability to elevate their business profile or brand awareness in today's marketplace. They also share nine reasons why it's still a must to attend hot ticket industry affairs—whether you're traveling to an exciting destination with all the perks of in-person business connections and going out with colleagues, or you've decided to cut back on your travel itinerary and prefer to watch the entire event from your living room couch. 

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Whether you’re already working with a PR firm or looking for a new one, make sure your PR team checks these boxes.

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Five tips for creating a steady drumbeat of positive PR moments for your brand.

expert panel

Here are key strategies to grow in confidence and strengthen business relationships.  Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships.  By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.

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If you can't promote the work you've done for your clients, there are still a myriad of ways you can promote your agency.

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Regardless of TikTok's fate, it has set the bar that all brands must meet.

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Follow these eight simple tips to make sure your submitted article stands out from the rest.

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As businesses ready for a possible recession, CEOs, CMOs and CROs can put their PR to work for them.

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What’s the secret to writing a winning award submission?

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What is one of the biggest challenges for small business owners in 2022?  Finding and retaining A-list talent.

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One message doesn’t fit all. 

expert panel

Follow these tips to attract the right people, gain credibility, and elevate your business. When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or a trial membership to get consumers to support your brand and stick with you for the long haul.  Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace. 

expert panel

11 ideas to regain confidence and complete a pending project. If you're feeling overwhelmed at work these days because you're short on time and staff, or just plain busy and uninspired this winter season, don't fret. Instead, you should stop what you're doing to focus on something more manageable—temporarily, and perhaps engage in meditation. By doing so, you'll be able to quickly recharge your energy and find more clarity to take on that larger project. To help business leaders get the ball rolling, 11 Fast Company Executive Board members share their personal experiences about dealing with tough assignments and the best way to get them completed move on to the next thing.

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Start getting familiar with the metaverse today, and you’re more likely to be ahead of the curve than playing catch-up with competitors.

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A media misstep can have big consequences in today’s media landscape, but that’s no reason to shy away from the press.

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Here’s how to build a highly effective thought leadership campaign.