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Andrea Lechner-Becker's avatarPerson

Andrea Lechner-Becker

Chief Strategy OfficerGNW Consulting

Phoenix, AZ

Skills

B2B Marketing
Content Marketing
Email Marketing

About

Andrea Lechner-Becker is a flexible chameleon. Like goo, or Great Stuff, Andrea can be applied to any situation and add value. But beware! Because her excitable energy has been known to be contagious. So, if you’re looking to maintain a stale environment, look elsewhere. Her work in consulting exposed her to almost every industry and every problem. The hardest ones were always her favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be reduced to their simplest form and solutioned. Andrea loves creating training and enabling people to craft their ideas in ways that make audiences perk up, listen and act. Her training programs mix sponsorship, mentorship, hands-on training and regimented feedback sessions with curriculum delivered across mediums. So yes, Andrea is smart, capable and impossible to bore, but more than that, she brings an intangible quality that teams need: good-natured candor. In today’s world, being good-natured feels like a flaw. Smiling on a meeting. Not getting down to business right away. And yet, to get things done, to hear all sides in an impartial way, then to challenge the status quo and push for what’s next with candor, Andrea believes that good-nature helps. She will bring a relatable, honest voice to any room.

Published content

12 strategies to elevate your Substack presence

expert panel

To build brand loyalty and engagement on Substack, create unique content that your audience can't find anywhere else. In today's fickle social media climate, many business leaders and media influencers are turning to Substack as a more stable and direct way to connect with their audience. But standing out in someone’s crowded inbox requires more than just repackaging what you already post elsewhere. If you want to earn subscribers and keep them coming back, you'll need to offer something distinct, valuable, and personal—think unfiltered stories, actionable expertise, and exclusive insights. To help you start and grow your Substack base, 12 members of Fast Company Executive Board discuss how to create content that draws readers in and builds long-term engagement.

The fear factor: Why martech winners think differently

article

When it comes to marketing technology, fear might actually be your best friend. Here's what leaders need to know.

14 ways to create a podcast listeners can’t stop recommending

expert panel

In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.

18 leaders share their take on the pace of technological change

expert panel

Some executives are energized while others are cautious, but all agree that adapting to rapid innovation is essential to thriving in today's marketplace. The world is moving faster than ever, and technological innovation is at the center of it all. From generative AI to data-driven automation, change is happening at lightning speed—and business leaders are faced with a choice: embrace it, resist it, or try to strike a balance. Below, 18 Fast Company Executive Board members share how they really feel about the current pace of tech change, and what it means for their industries, their teams, and their leadership mindset.

17 best practices that help brands grow alongside their customers

expert panel

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations. Customer expectations are constantly changing, and the most successful brands are proactive enough to anticipate them. Sales growth in the modern age is all about forging stronger relationships, building trust, and creating value at every stage of the customer journey. From real-time feedback loops to thought leadership and adaptive storytelling, business leaders are finding new ways to grow in sync with the people they serve. To that end, 17  members of the Fast Company Executive Board share the most effective practices they’ve used to evolve alongside their customers and strengthen long-term loyalty.

20 ways companies are leveraging AI to work smarter

expert panel

Business leaders across industries are leveraging AI to boost efficiency, improve decision-making, and provide deeper value to their clients. AI is rapidly changing how businesses operate, and the companies seeing the most value are the ones using it strategically. From streamlining internal processes to improving decision-making, AI has the potential to boost efficiency and your bottom line. But realizing those benefits takes more than plugging in a new tool; it requires clear goals, quality data, and strong human judgment. If you're seeking inspiration on business use cases for AI, the members of the Fast Company Executive Board share specific ways this technology has improved their operations.

Company details

GNW Consulting

Company bio

A strategic marketing operations agency that guides companies through implementation, integration, and optimization of marketing technology

Industry

Marketing & advertising

Area of focus

Marketing Automation
Digital Marketing
Sales Automation

Company size

11 - 50