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Joynicole Martinez

CEOThe Alchemist Agency

Charlotte, NC

Skills

Non-profits
Executive Leadership
Growth Strategy and Execution

About

As the founder and Chief Executive Officer of the Alchemist Agency, I build the capacity of purpose-driven organizations, corporations, and executives. I am the President and Chief Advancement & Innovation Officer of Rising Tide Capital - a nonprofit committed to transforming lives and communities through entrepreneurship. My heart lies at the intersection of health and wellness, education, entrepreneurship, and housing. With more than 20 years of experience providing executive coaching, training and development, operations management, organizational design, policy development, contract and grant writing & management services - I am passionate about integrating data and technology to move people and companies from purpose to impact. As a community advancement and public health expert, I’ve developed initiatives that reach across disciplines to strengthen health and wellness. For example, the development of mixed-income, mixed-finance housing communities that address the social determinants of health, equity and human rights. I believe authentic connections open the door for engaging and complex communication. These conversations with ourselves and others provoke change and promote growth.

Published content

20 strategies to manage your brand’s reputation in uncertain times

expert panel

Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.

Company details

The Alchemist Agency

Company bio

The Alchemist Agency builds the capacity of nonprofits, purpose-centered organizations, and executives. Our methodology begins with identifying obstacles to the achievement of objectives, we develop strategies for overcoming them, and provide training and support during the execution phase. The Agency defines actions that improve effectiveness and sustainability in terms of leadership and talent, financial stability, organizational strength, programmatic quality, and communications strategy. While a myriad of methods are responsive to these areas of potential growth, The Alchemist Agency focuses on coaching and training for Boards and professionals, grant writing, management, and reporting fundraising and donor management board governance human resources and change management storytelling and visual branding

Industry

Corporate leadership

Area of focus

Executive Coaching
Board Governance and Training
Business Development

Company size

2 - 10