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Adam Charles

Chief Growth OfficerSparks, A Freeman Company

Dallas, TX

Member Since June 2023


production management
Live Events
Relationship Marketing


I have 30 years of global experience across a number of areas in marketing and the live event industry. Leading diverse projects such as fashion shows, live broadcast events for TV, theatre, music, ceremonies for international sporting events, complex consumer marketing campaigns and corporate brand experiences. I have developed a reputation as a world-class event and experience producer. In 2003 I was appointed by Jack Morton Worldwide as the Producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia. From 2007 - 2018 I was based in China, one the biggest and most dynamic markets in the world. In August 2018 I relocated to Freeman's corporate headquarters in Dallas, Texas. I lead Freeman's agency business globally. I pride myself on having established and maintained long serving relationships with clients, staff and partners. I build creative, supportive and collaborative environments that empower employees to constantly challenge themselves to do what they do better. I believe that the positive culture of a company is the key to its success. This is what creates value to the company’s stakeholders both in the short and long term. Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world's largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

Published content

Power play: 4 ways to make the most of your energy


How to maintain that fire in your belly—without burning out.

9 reasons biz conferences are still relevant—online and in person

expert panel

In 2024, it's about finding an event that provides value and is worth your time.  When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink how to transition into offering a broader range of virtual events to professionals who wanted to participate despite having to shelter in place. Their ability to revamp the annual or bi-annual conference experience as we used to know it gave businesses and nonprofits an even wider scope to spread their messages while also educating professionals on the latest trends, challenges, and opportunities to find better solutions for their current and future clientele.  In this discussion, members of Fast Company Executive Board explain how they currently view the latest networking platforms and their ability to elevate their business profile or brand awareness in today's marketplace. They also share nine reasons why it's still a must to attend hot ticket industry affairs—whether you're traveling to an exciting destination with all the perks of in-person business connections and going out with colleagues, or you've decided to cut back on your travel itinerary and prefer to watch the entire event from your living room couch. 

Your brand, pop culture, and picking your moment


Want to capture (or create) that lightning in a bottle? You'll need these three things.

Company details

Sparks, A Freeman Company

Company bio

Sparks is a premier global brand experience agency known for driving customer engagement and business impact for the world's most iconic brands. Through the creation, management, execution, and measurement of live events, meetings, trade show exhibits, activations, and retail experiences, we bring brands to life and ensure measurable success. Our team of 1,300 event professionals across 19 global offices delivers a full suite of experiential services under one roof, positioning us as the only agency our clients ever need.


Marketing & advertising

Area of focus

Audio Visual Solutions
Experiential Design
Exhibit Fabrication and Management

Company size

1,001 - 5,000