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Adam Shaffer

PresidentPhelps United

Pinecrest, FL 33156

Member Since October 2022


Business Development
Lead Generation


President at Phelps United | eCommerce Marketplace Evangelist | eCommerce Agency | Logistics | Podcast Guest Speaker

Published content

Why branding is critical in e-commerce: How business owners can stand out in a crowded market


For any entrepreneur showcasing their products online, building a powerful brand identity is the key to standing out.

13 reasons why leaning into the right business alliance is a must

expert panel

It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.

20 tips to elevate build readership and online subscription base

expert panel

Business leaders discuss their best practices. In today's marketplace, there's no way around it, no matter what the industry—content rules. But when it comes to attracting new clients and retaining longtime customers, how do you grab their attention without losing their interest every time? Doing so can be hit or miss. It's one thing to simply create general content and it's another to genuinely engage your audience and give them something to look forward to watching and reading on a regular basis. Whether it's a brand newsletter, a company social channel, or a new business podcast, members from Fast Company Executive Board have plenty of experience. They are here to explain 20 methods to encourage your target base to read, watch, hit the subscribe button, and share.

The future of Web3 in e-commerce: A look ahead


Web3 is poised to play a significant role in the future of e-commerce, and it has the potential to revolutionize the way we buy and sell products and services online.

Brands big and small embrace e-commerce. What’s your holdup?


The time to join e-commerce is now, and there are more reasons than ever to do so.

Follow the data, know your customer, and stay one step ahead in e-commerce


At a time of lightning-fast industry change, how can e-commerce brands stay both relevant and a step ahead?

Company details

Phelps United

Company bio

Phelps United LLC, one of the fastest-growing companies in Orange County, CA, has provided technology and electronics manufacturers instant access across multiple B2B and B2C sales channels through its proprietary OPTIX software platform since 2019. This single platform powers eCommerce, eCommerce marketplaces, broadline distribution, direct to retail, and direct to end-user sales channels while enhancing brands' profitability and protecting brand integrity. Through its go-to-market brands: • Phelps United eCommerce — • Sourcing Solutions — • Approved Micro — Phelps United provides brands with a single platform that can help with the following: - Grow their eCommerce revenue & profit while still maintaining their brand integrity and pricing - Give access to technology brands to the largest broadline of technology distributors, including Ingram Micro and TD Synnex, as well as other technology reseller channels and technology providers resellers with a high-end line of compatible & WFH products. - Provide all the management, marketing, and logistics services to brands to profitably accelerate their sales through each of these channels while helping them protect and develop their brand. Phelps United is a Top 100 Amazon 3P and authorized Amazon FBA, Seller Fulfilled PRIME and RENEW partner. The company is also authorized to sell in Mexico, Canada, and Europe through Amazon’s eCommerce platform. See all details



Area of focus


Company size

51 - 200

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