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Alex Atzberger

Chief Executive OfficerOptimizely

New York, NY

Member Since March 2024


Alex Atzberger currently serves as the CEO at Optimizely, a role he's held since 2019. During his tenure, Alex has led the company through the most significant transformation in its history, including multiple successful acquisitions and a company rebrand. Prior to Optimizely, Alex worked at SAP where he held a number of executive roles, including President of SAP Customer Experience, President of SAP Ariba, and Chief of Staff to the Office of the CEO. Alex is also the co-founder of The Wonderbon Chocolate Co., a one-of-a-kind hot chocolate company, and serves on the Board of Oro Labs. He holds an MBA from Harvard Business School and a Bachelor of Science in Finance and International Business from New York University’s Leonard Stern School of Business. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum.

Published content

Last year’s AI hype is beginning to cool. Here’s what we’ve actually learned


Experimenting with a new technology is as competitive as it is risky. Here's what I've learned about leveraging AI without jeopardizing my company's reputation or IP.

Company details


Company bio

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at



Area of focus

Digital Marketing
Content Marketing

Company size

1,001 - 5,000