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Ali Amin

Executive VP of ProductOne10

San Diego, CA

Member Since September 2023




Ali Amin is the executive vice president of Product at One10, where he leads the vision and execution for PerformX and One10’s other SaaS products to deliver breakthrough product experiences that drive revenue growth and customer satisfaction. Amin is passionate about leveraging artificial intelligence to create innovative and delightful solutions that solve real customer problems. With over 15 years of experience in product management, Amin has a proven track record of scaling SaaS and AI-driven products across multiple domains and markets. Before joining One10, he was a product leader at Intuit, where he spearheaded the product strategy for Intuit Practice Management and Intuit Experts. He also led a portfolio of online self-help products that powered TurboTax and QuickBooks, serving customers in the United States and internationally. Amin earned his MBA from the University of Southern California in 2014. Additionally, he is an active investor and advisor in the AI and tech space, supporting emerging startups and entrepreneurs. Outside of work, Amin enjoys playing soccer on the weekends and spending time with his wife and two daughters exploring San Diego.

Published content

Here's what to do next if your KPIs are still falling short

expert panel

How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan.  It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.

Leveraging a customer-obsessed mindset to make breakthroughs in the incentive and recognition industry


For Fast Company Executive Board member Ali Amin, putting together great rewards and recognition programs starts with technology developed on a foundation of deeply understanding participants’ needs.

Company details


Company bio

At One10, we believe in better. We strive to create a culture that ensures employees feel valued, included, heard, respected and empowered to do their best work. We embrace the richness of the unique backgrounds, experiences, perspectives and viewpoints of our employees. One10 aims to be admired by employees, customers, supplier partners and our communities for our inclusive culture and diverse talent. We will continue to serve our customers, exceeding expectations. We see inclusion as a bridge – a way to connect diverse perspectives. As a global leader we encourage exploration of all ideas opening new paths to innovation – while including all as we explore together.



Area of focus


Company size

501 - 1,000