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Ali Payani's avatarPerson

Ali Payani

Chief Executive OfficerLookinLA

Los Angeles, CA

Member Since August 2022


Corporate Strategy
Marketing Strategy


Serial Entrepreneur. Growth Strategist.

Published content

Mastering fast decision making to accelerate your business success


Fast decision-making can help you stay ahead of the competition, respond quickly to changing market conditions, and achieve your goals faster.

Is Generation X driving a digital crisis amid the Great Reset? Five ways leaders can reverse the trend


I believe we need intergenerational collaboration and leadership that is blind to age and wide awake to the challenges—and more importantly the opportunities—before us. 

15 ways to create a purpose-driven brand 

expert panel

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.  To establish a winning brand that has true purpose, make your company's mission personal not only to yourself but your entire team. So stand firm on the core values of your business and surround yourself with the right stakeholders who are willing to champion your brand and help execute its goals. If you're authentically passionate about providing products and services that can solve your clients' problems, your credibility as a reliable establishment in the field will continue to grow.  Below are 15 Fast Company Executive Board members to share their ideas and increase your influence in the marketplace. 

Apply these six business strategies to build the best mobile app

expert panel

It's all about functionality and getting customers excited about engaging in a new experience. A recent report indicates that the demand for business apps in America is still on the rise. But creating a successful platform is not as easy as it looks.  If you have an idea for a new app that has the potential to grow your clientele, do your homework, first, before you try to sell it. Initially, your primary focus should be to develop the best user experience and interface design possible, making sure that it's something that really works.  Below are six experts from Fast Company Executive Board to help you implement effective brand marketing strategies to deliver on your promises that will get the right audience or investment partners onboard with your company's mobile solution once it's ready for launch.

14 leading factors about hybrid-remote work business models

expert panel

If you're thinking about making the transition to a more flexible work environment, the positives outweigh the negatives, according to these panel experts from Fast Company Executive Board.  At the start of COVID, remote work opportunities were a necessity to keep business operations and employee communications flowing. Now that things are moving in a familiar direction, some employees are required to return to work, while others are considering companies that are more flexible in providing a permanent hybrid or fully remote workplace environment. It's a mixed bag in terms of how business leaders and their people adjusted to this new way of connecting with their colleagues and clients during and beyond the pandemic.   Below are 14 Fast Company Executive Board members to share their thoughts on whether the hybrid-remote model has disrupted or improved their business focus and ability to navigate one of the biggest workplace transformations.

Company details


Company bio

LookinLA is a full-service digital marketing agency based in Los Angeles. Using a data-driven approach, our company works with all industries and oversees every step of the marketing plan. We believe a cutting-edge company deserves recognition as an industry authority. We also believe that the biggest obstacle standing between innovative businesses and market domination is optimal visibility—the challenge of getting in front of the right buyers at the right time in the right way. Our purpose is to position exceptional businesses at the forefront of their industry using data-backed marketing strategies that evolve alongside an ever-advancing digital world.


Marketing & advertising

Area of focus

Content Marketing

Company size

11 - 50