Ally Zwahlen

Member Since 2022

Ally Zwahlen

Vice President, Global Communications

ServiceMax

California

Ally Zwahlen is a seasoned marketing and communications executive known for increasing the valuation of B2B and B2B2C technology companies, preparing organizations for successful IPOs and acquisitions, and strengthening global brands. Ally has led communications strategy for ~15 IPOs/acquisitions – including by Oracle and Intel – expanding Share of Voice (SOV) by 350%, increasing total accessible market (TAM), and repeatedly securing Gartner top quadrant status for her companies. She evangelizes global messages and builds, promotes, and defends global corporate reputations.

SKILLS

  • Communications
  • Branding
  • Cross-Functional Team Leadership

RECENT CONTENT

January 18th, 2023

14 tips to elevate business confidence in leaders after a failure

If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve.

January 17th, 2023

New Year's resolutions for marketing teams

It’s that time of year again—time to evaluate the past year and plan for the one to come. Here are seven resolutions for 2023 that I recommend marketing professionals consider incorporating into their lists.

December 8th, 2022

Are your marketing campaigns resonating with your audience?

As a marketer, you should produce materials and messaging that will catch and hold the attention of your target market. If you’re not doing that, you should redefine your approach.

COMPANY INFO

ServiceMax

ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As a recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses. For more information, visit: www.servicemax.com.

AREA OF FOCUS

  • CRM
  • Internet of Things

INDUSTRY

Technology

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