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Ally Zwahlen

Vice President, Global CommunicationsServiceMax

Danville, CA

Member Since October 2022


Cross-Functional Team Leadership


Ally Zwahlen is a seasoned marketing and communications executive known for increasing the valuation of B2B and B2B2C technology companies, preparing organizations for successful IPOs and acquisitions, and strengthening global brands. Ally has led communications strategy for ~15 IPOs/acquisitions – including by Oracle and Intel – expanding Share of Voice (SOV) by 350%, increasing total accessible market (TAM), and repeatedly securing Gartner top quadrant status for her companies. She evangelizes global messages and builds, promotes, and defends global corporate reputations.

Published content

18 ways to elevate brand messaging during the holidays (and beyond)

expert panel

Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

14 tips to elevate business confidence in leaders after a failure

expert panel

If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve. As a business leader, when you think about failure, remember that no matter what the situation, it's simply a chance to improve on missteps so you can continue to grow, move ahead and make better decisions.  It's also important to change your mindset by deciding that things are happening for you, not to you. Once you accomplish this, you'll be able to choose an opportunity and commit to doing your best to get it right in the future. Below, 14 Fast Company Executive Board members share practical ways to leverage a failed business experience, reset your mind, and launch new opportunities to get back on track.

New Year's resolutions for marketing teams


It’s that time of year again—time to evaluate the past year and plan for the one to come. Here are seven resolutions for 2023 that I recommend marketing professionals consider incorporating into their lists.

Are your marketing campaigns resonating with your audience?


As a marketer, you should produce materials and messaging that will catch and hold the attention of your target market. If you’re not doing that, you should redefine your approach.

Company details


Company bio

ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As a recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses. For more information, visit:



Area of focus

Internet of Things

Company size

501 - 1,000