Amanda Dorenberg

Member Since 2021

Amanda Dorenberg

President

COMMB

Toronto, Canada Area

Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a 2021 nominee of Canada’s Top 40 Under 40, and an active contributor to Forbes, Entrepreneur, Fast Company and Rolling Stone. Currently the President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. From 2018-2020 Amanda served as Partner, CIO with FrontRunner Technologies, a disruptive tech-first DOOH company operating across North America. Additionally, she served as Chief Mar-Tech Officer for blockchain venture-consulting firm, Centrys Inc., leading growth marketing & product development within both organizations. Amanda also served as an independent consultant in the blockchain, AI/ML and advertising space during this time. From 2017-2018, Amanda served as a Technology & Marketing executive to publicly traded company OUTFRONT Media, leading a national team spanning cross-functional departments such as sales, marketing, product development, digital ad-ops & infrastructure. She joined OUTFRONT following the acquisition & aqua-hire of start-up company, Dynamic Outdoor, where Amanda had spent close to three years developing a first-to-market digital out-of-home audience intelligence platform and developing strategic alignments throughout the programmatic and Ad-Tech space with a focus on revenue generation. From 2012 to 2015 Amanda was part of the start-up, out-of-home firm Cieslok Media, which formed after the sale of TITAN Outdoor’s Canadian assets to a Canadian private equity firm. She was responsible for developing the full end-to-end brand & marketing strategy, the company’s full I.T. infrastructure, as well as a first-to-market mobile and OOH analytics and retargeting opportunity. Both start-ups sold at a valuation greater >$100 million. Prior to 2012 Amanda held various roles from 2003 onward in the advertising & fashion, TelCom and renewable energies industries. She graduated high school at 16 years of age, moving to a degree in Computer Programming & Systems Analysis followed by a bachelor’s degree in Marketing, Media & Communications.


SKILLS

  • Advertising
  • Digital Marketing
  • Social Media Marketing

RECENT CONTENT

May 31st, 2022

15 smart social media strategies to increase audience engagement

These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content.

May 17th, 2022

12 ways leaders are utilizing data to make better decisions

Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.

May 12th, 2022

Nine growth hack strategies that are good for business

Sustainable outcomes begin with your customer.

April 27th, 2022

Here's how to work through collaborative disagreements

Cultivate a culture of unity, understanding, and company success.


COMPANY INFO

COMMB

COMMB is the national organization for the Canadian out-of-home industry of advertisers, agencies, programmatic tech-stacks, and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca


AREA OF FOCUS

  • Ad Exchange
  • Ad Network
  • Ad Server

INDUSTRY

Media & entertainment