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Amanda Dorenberg

PresidentCOMMB

Toronto, ON, Canada

Member Since October 2021

Skills

Advertising
Digital Marketing
Social Media Marketing

About

Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a 2021 nominee of Canada's Top 40 Under 40, a member of the Forbes Tech Council, TechTO & a contributing writer to Entrepreneur.com. Currently the President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. From 2018-2020 Amanda served as Partner, CIO with FrontRunner Technologies, a disruptive tech-first DOOH company operating across North America. Additionally, she served as Chief Mar-Tech Officer for blockchain venture-consulting firm, Centrys Inc., leading growth marketing & product development within both organizations. Amanda also served as an independent consultant in the blockchain, AI/ML and advertising space during this time. From 2017-2018, Amanda served as a Technology & Marketing executive to publicly traded company OUTFRONT Media, leading a national team spanning cross-functional departments such as sales, marketing, product development, digital ad-ops & infrastructure. She joined OUTFRONT following the acquisition & aqua-hire of start-up company, Dynamic Outdoor, where Amanda had spent close to three years developing a first-to-market digital out-of-home audience intelligence platform and developing strategic alignments throughout the programmatic and Ad-Tech space with a focus on revenue generation. From 2012 to 2015 Amanda was part of the start-up, out-of-home firm Cieslok Media, which formed after the sale of TITAN Outdoor’s Canadian assets to a Canadian private equity firm. She was responsible for developing the full end-to-end brand & marketing strategy, the company’s full I.T. infrastructure, as well as a first-to-market mobile and OOH analytics and retargeting opportunity. Both start-ups sold at a valuation greater >$100 million. Prior to 2012 Amanda held various roles from 2003 onward in the advertising & fashion, TelCom and renewable energies industries. She graduated high school at 16 years of age, moving to a degree in Computer Programming & Systems Analysis followed by a bachelor’s degree in Marketing, Media & Communications.

Published content

Advertising: The key to maintaining business visibility and relationships during economic downturns

article

Advertising should be considered as a long-term investment in a brand's future success, regardless of the economic state.

13 'hacks' to bridge the communication gap at work

expert panel

Here's how department leaders are breaking the conversation barriers to improve their team relationships. To encourage ongoing dialogue, and inspire an employee's enthusiasm about their contribution to the job, a leader must be relatable, humble, and willing to show up to support their team on a daily basis.  Revealing a sense of humanity and their commitment to staff in the workplace also demonstrates their openness to receive feedback. This, in turn, empowers employees to stay engaged when given a voice—to brainstorm collective solutions that make the organization even better. Below, 13 Fast Company Executive Board members share their best practices to spark some safe, transparent, and meaningful discussions in the office.

15 smart social media strategies to increase audience engagement

expert panel

These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.

12 ways leaders are utilizing data to make better decisions

expert panel

Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables. Technology is a useful tool to help businesses remain relevant in the marketplace and understand the data behind their consumers' behavior patterns. However, it's crucial to merge human intelligence with the machine learning elements, so you can ask the right questions and keep up with market trends alike. Below are 12 suggestions Fast Company Executive Board members offer to get you up to speed with data-driven market segmentation and how it can help you meet your business and customer needs.

Nine growth hack strategies that are good for business

expert panel

Sustainable outcomes begin with your customer. If you're a start-up business owner you'll want to implement the best growth hacking strategies to attract and retain the most customers. Although daily marketing outreach methods seem intimidating at first, that's exactly what it will take to get the company off the ground, especially if you plan to remain in business. For this practical reason, nine members of Fast Company Executive Board offered to share their low-cost tips to mastering "the art of the follow-up."

Here's how to work through collaborative disagreements

expert panel

Cultivate a culture of unity, understanding, and company success. Some of the best company initiatives or creative campaigns may have started out in a room full of disagreement. So, if you find yourself in a similar situation with colleagues about how to move forward on a collaborative project, it's best to put it on pause, humanize each contributor's voice, and remind yourselves why you began working together in the first place. Finding your way back to the true value incentives is a best practice to align with the company's mission and goals. Here are 15 ways, from Fast Company Executive Board members, to help team members put the good of their company (or project) first.

Company details

COMMB

Company bio

COMMB is the national organization for the Canadian out-of-home industry of advertisers, agencies, programmatic tech-stacks, and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca

Industry

Media & entertainment

Area of focus

Ad Exchange
Ad Network
Ad Server

Company size

11 - 50