Amanda Dorenberg

Member Since 2021

Amanda Dorenberg

President

COMMB

Toronto, Canada Area

Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a 2021 nominee of Canada’s Top 40 Under 40, and an active contributor to Forbes, Entrepreneur, Fast Company and Rolling Stone. Currently the President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. From 2018-2020 Amanda served as Partner, CIO with FrontRunner Technologies, a disruptive tech-first DOOH company operating across North America. Additionally, she served as Chief Mar-Tech Officer for blockchain venture-consulting firm, Centrys Inc., leading growth marketing & product development within both organizations. Amanda also served as an independent consultant in the blockchain, AI/ML and advertising space during this time. From 2017-2018, Amanda served as a Technology & Marketing executive to publicly traded company OUTFRONT Media, leading a national team spanning cross-functional departments such as sales, marketing, product development, digital ad-ops & infrastructure. She joined OUTFRONT following the acquisition & aqua-hire of start-up company, Dynamic Outdoor, where Amanda had spent close to three years developing a first-to-market digital out-of-home audience intelligence platform and developing strategic alignments throughout the programmatic and Ad-Tech space with a focus on revenue generation. From 2012 to 2015 Amanda was part of the start-up, out-of-home firm Cieslok Media, which formed after the sale of TITAN Outdoor’s Canadian assets to a Canadian private equity firm. She was responsible for developing the full end-to-end brand & marketing strategy, the company’s full I.T. infrastructure, as well as a first-to-market mobile and OOH analytics and retargeting opportunity. Both start-ups sold at a valuation greater >$100 million. Prior to 2012 Amanda held various roles from 2003 onward in the advertising & fashion, TelCom and renewable energies industries. She graduated high school at 16 years of age, moving to a degree in Computer Programming & Systems Analysis followed by a bachelor’s degree in Marketing, Media & Communications.


SKILLS

  • Advertising
  • Digital Marketing
  • Social Media Marketing

RECENT CONTENT

January 13th, 2022

16 signs of a toxic work environment (and how to address the root issue)

Negativity on the job leads to critical issues for leadership and their staff members.

January 11th, 2022

Here's how to make key leadership meetings more meaningful

Give the right leaders a creative space to help move your organization forward in the new year.

January 10th, 2022

14 ways to gauge customer satisfaction

If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services. 

January 7th, 2022

If an employee needs a new role, here's how to find the right fit

If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.


COMPANY INFO

COMMB

COMMB is the national organization for the Canadian out-of-home industry of advertisers, agencies, programmatic tech-stacks, and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca


AREA OF FOCUS

  • Ad Exchange
  • Ad Network
  • Ad Server

INDUSTRY

Media & entertainment