Member Since 2021
Amanda Dorenberg
COMMB
Toronto, Canada Area
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a 2021 nominee of Canada’s Top 40 Under 40, and an active contributor to Forbes, Entrepreneur, Fast Company and Rolling Stone. Currently the President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. From 2018-2020 Amanda served as Partner, CIO with FrontRunner Technologies, a disruptive tech-first DOOH company operating across North America. Additionally, she served as Chief Mar-Tech Officer for blockchain venture-consulting firm, Centrys Inc., leading growth marketing & product development within both organizations. Amanda also served as an independent consultant in the blockchain, AI/ML and advertising space during this time. From 2017-2018, Amanda served as a Technology & Marketing executive to publicly traded company OUTFRONT Media, leading a national team spanning cross-functional departments such as sales, marketing, product development, digital ad-ops & infrastructure. She joined OUTFRONT following the acquisition & aqua-hire of start-up company, Dynamic Outdoor, where Amanda had spent close to three years developing a first-to-market digital out-of-home audience intelligence platform and developing strategic alignments throughout the programmatic and Ad-Tech space with a focus on revenue generation. From 2012 to 2015 Amanda was part of the start-up, out-of-home firm Cieslok Media, which formed after the sale of TITAN Outdoor’s Canadian assets to a Canadian private equity firm. She was responsible for developing the full end-to-end brand & marketing strategy, the company’s full I.T. infrastructure, as well as a first-to-market mobile and OOH analytics and retargeting opportunity. Both start-ups sold at a valuation greater >$100 million. Prior to 2012 Amanda held various roles from 2003 onward in the advertising & fashion, TelCom and renewable energies industries. She graduated high school at 16 years of age, moving to a degree in Computer Programming & Systems Analysis followed by a bachelor’s degree in Marketing, Media & Communications.
SKILLS
- Advertising
- Digital Marketing
- Social Media Marketing
RECENT CONTENT
August 12th, 2022
13 'hacks' to bridge the communication gap at work
Here's how department leaders are breaking the conversation barriers to improve their team relationships.
May 31st, 2022
15 smart social media strategies to increase audience engagement
These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content.
May 17th, 2022
12 ways leaders are utilizing data to make better decisions
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.
May 12th, 2022
Nine growth hack strategies that are good for business
Sustainable outcomes begin with your customer.
April 27th, 2022
Here's how to work through collaborative disagreements
Cultivate a culture of unity, understanding, and company success.
March 30th, 2022
How to make the most of your OOH campaign
Here's what brands and agencies should consider so they can make the most of their OOH campaigns.
February 23rd, 2022
9 business trends that are worth following
Leaders explain why now's the best time to lean in on the latest movements.
February 22nd, 2022
15 ways to crush quarterly goals in 2022
Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload.
January 13th, 2022
16 signs of a toxic work environment (and how to address the root issue)
Negativity on the job leads to critical issues for leadership and their staff members.
January 11th, 2022
Here's how to make key leadership meetings more meaningful
Give the right leaders a creative space to help move your organization forward in the new year.
January 10th, 2022
14 ways to gauge customer satisfaction
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
January 7th, 2022
If an employee needs a new role, here's how to find the right fit
If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.
January 6th, 2022
11 clear signs it's time to walk away from a new offering
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
January 6th, 2022
12 in-demand technical hires leaders want to make in 2022
As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year.
December 20th, 2021
12 mobile marketing trends experts are eyeing for 2022
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
December 17th, 2021
10 key questions to ask before signing that 'big-name' client
A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.
December 15th, 2021
Experts say technology unlocks higher employee productivity
Here are 16 tips to consider before your staff members dive into training for the latest software tools.
December 15th, 2021
Navigating The Dynamics Of A Remote Workplace
Remote and hybrid workplace environments are here to stay.
December 6th, 2021
13 important (but often overlooked) ways businesses can support nonprofits
There’s more to supporting the missions of nonprofits than just writing checks.
December 3rd, 2021
15 smart strategies for setting clear employee expectations
Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.
December 2nd, 2021
14 strategies to get your content in front of the right audience
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
November 30th, 2021
11 must-know business travel hacks for jet-set entrepreneurs
If you’ll soon be getting back in the skies or on the road for business travel, take note of these smart tips.
November 19th, 2021
15 ways leaders can diagnose the reasons for rapid turnover
If you’re seeing high rates of resignation, these strategies can help you identify the reasons why.
November 17th, 2021
16 smart strategies for avoiding workplace silos
Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals.
COMPANY INFO
COMMB
COMMB is the national organization for the Canadian out-of-home industry of advertisers, agencies, programmatic tech-stacks, and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca
AREA OF FOCUS
- Ad Exchange
- Ad Network
- Ad Server
INDUSTRY
Media & entertainment