Member Since 2021
Toronto, Canada Area
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a 2021 nominee of Canada’s Top 40 Under 40, and an active contributor to Forbes, Entrepreneur, Fast Company and Rolling Stone. Currently the President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. From 2018-2020 Amanda served as Partner, CIO with FrontRunner Technologies, a disruptive tech-first DOOH company operating across North America. Additionally, she served as Chief Mar-Tech Officer for blockchain venture-consulting firm, Centrys Inc., leading growth marketing & product development within both organizations. Amanda also served as an independent consultant in the blockchain, AI/ML and advertising space during this time. From 2017-2018, Amanda served as a Technology & Marketing executive to publicly traded company OUTFRONT Media, leading a national team spanning cross-functional departments such as sales, marketing, product development, digital ad-ops & infrastructure. She joined OUTFRONT following the acquisition & aqua-hire of start-up company, Dynamic Outdoor, where Amanda had spent close to three years developing a first-to-market digital out-of-home audience intelligence platform and developing strategic alignments throughout the programmatic and Ad-Tech space with a focus on revenue generation. From 2012 to 2015 Amanda was part of the start-up, out-of-home firm Cieslok Media, which formed after the sale of TITAN Outdoor’s Canadian assets to a Canadian private equity firm. She was responsible for developing the full end-to-end brand & marketing strategy, the company’s full I.T. infrastructure, as well as a first-to-market mobile and OOH analytics and retargeting opportunity. Both start-ups sold at a valuation greater >$100 million. Prior to 2012 Amanda held various roles from 2003 onward in the advertising & fashion, TelCom and renewable energies industries. She graduated high school at 16 years of age, moving to a degree in Computer Programming & Systems Analysis followed by a bachelor’s degree in Marketing, Media & Communications.
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COMMB is the national organization for the Canadian out-of-home industry of advertisers, agencies, programmatic tech-stacks, and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca
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