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Amaya Weddle

Chief Product OfficerInstabot

Santa Barbara, California Area

Member Since June 2021


User Experience
Usability Testing
Human Computer Interaction


Multi-faceted technology leader, wellness industry executive, and #ladydataleader. Skilled at creative problem-solving, building vision, context and cultures that enable cross-functional teams to thrive. At bande, I oversee product strategy, product roadmap, product marketing, and UX, delivering experiences for people everywhere to accelerate their fitness and build camaraderie in the post-COVID landscape. Specialties: UX Strategy, UX Research, Public Speaking, Agile UX, User Interface Design, Growth Strategy, Patents & Intellectual Property, Innovation, Interaction Design, Human-Computer Interaction, Design Thinking, Human Factors, Ethnography, Innovation Programs, Market Research, Product Strategy, Pricing, Growth Strategy, M&A.

Published content

Four science fiction trends the pandemic made a reality


Being forced to stay in our homes, avoid physical contact, and endure labor shortages were all shifts that drove the adoption of technologies first predicted in science fiction that now appear to be here to stay. 

12 points to consider when promoting your brand

expert panel

Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck?  On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.

How to revitalize brand appeal and business workflow in 2022

expert panel

Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.  With spring around the corner, it's a great time to get your (business) home in order. Maybe the focus is on a complete overhaul of products or services that are still underperforming, or maybe your team wishes to develop a brand new way of reaching current and potential clients more effectively through the digital marketing funnel and sales process. While some organizations are setting up new automated systems or boundaries to help hit their quarterly marks throughout the entire year, others are also playing catchup on a backlog of projects impacted by false starts and stops in the workplace based on the global pandemic. No matter the case, 11 experts from Fast Company Executive Board share the one business cleaning goal they have in mind to produce a smoother workflow operation for their teams in 2022, and why.

Get 'unstuck' with these 15 motivation-boosting strategies

expert panel

Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark. No matter how successful their company is, it's common for business owners and their teams to feel stuck in a rut. Whether employees aren't as productive or creativity is no longer flowing, these circumstances can cause a drop in sales and have a negative impact on company culture overall.If this feels like the situation you're in, there are some ways to get "unstuck" and jumpstart your business's success. Below, 15 members of Fast Company Executive Board shared some tips for sparking unique creativity for your brand in 2022.

How diversity, equity and inclusion promotes business innovation

expert panel

To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities. Innovation in business is powered by unique perspectives and new ideas. At the forefront of innovation is diversity, equity and inclusion (DEI). Having diverse perspectives from teammates who come from different backgrounds ensures that your team approaches a problem from multiple angles and this can lead to faster resolutions. Diverse teams also adapt to changes more easily, reach more potential customers and offer the opportunity for ground-breaking change. As leaders in their industries, the members of Fast Company Executive Board understand the importance of innovating and the role diversity, equity and inclusion play in achieving it. Below, 15 of them shared the most impactful ways that DEI fuels innovation. 

Avoid the post-holiday blues with these 16 positivity strategies

expert panel

If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team. During the holiday season, employees are often excited about seeing their families, taking time off and relaxing before the start of a new year. It's difficult, however, to carry this spirit into the new year when employees have to go back to a normal work schedule in January. Leaders can take the initiative to change this mindset by doing small things to support employees, such as supporting their personal goals through company-sponsored gym memberships or having more frequent happy hours. To help, Fast Company Executive Board members shared some effective ideas for encouraging cheer and positivity post-holidays and into the new year.

Company details


Company bio

Instabot is an industry leading conversational platform for everyday businesses. Flexible, powerful, and easy-to-use, Instabot helps teams focus on relationships requiring a human touch, while serving others with timely support via friendly bots and automations.



Area of focus


Company size

51 - 200

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