Ana Brant

Member Since 2022

Dr. Ana Brant

Customer-Centricity Expert, Researcher, Lecturer & Published Author

Pepperdine Graziadio Business School

Los Angeles Area

Dr. Ana Brant is a visionary brand strategist, customer-centricity expert, researcher, lecturer, and published writer in the art and science of turning discerning, global customers into hard-core fans. Her unique talent takes a scalpel to the mindset and expectations of the world’s most affluent, powerful, and influential individuals. She elegantly dissects what makes them do what they do and want what they want. Starting with astute customer insights, Ana precisely defines the ideologies of particular consumer culture, predicts their consumption behavior, and then identifies organizational resources, strategy and execution plan that brands will require to achieve powerfully successful outcomes within this exclusive and unique target market. As a member of the Fast Company Executive Board, Brant regularly shares her unconventional yet thoughtful ideas in the Harvard Business Review, Forbes, and the peer-reviewed Cornell Hospitality Quarterly. Recipients of numerous industry awards, she has an unmatched understanding of brand power and influence within the luxury landscape and a dynamic, inspirational personality with which to bring her findings to life for any audience and format. Born in Croatia, Ana holds dual citizenship and splits her time between Los Angeles and Europe, where she serves as an advisor to luxury fashion company Mytheresa.com. Earlier in her career, she oversaw guest experience for Dorchester Collection’s luxury hotels and has held various positions within The Ritz-Carlton Hotel Company and The Walt Disney World. Brant is also an adjunct professor at Pepperdine Graziadio Business School, where she teaches luxury experience design. She has advised executives in private aviation, retail, luxury goods, and membership clubs. Brant earned her Doctor of Business Administration degree at Pepperdine Graziadio Business School. Her research focuses on the ideological consumption of UHNWI, consumer culture theories, consumption patterns, and resource-based organizational strategies. She is a graduate of Rochester Institute of Technology and a member of RIT’s Board of Trustees & Education Committee, where she received a Master’s degree in Service Leadership and a Bachelor’s degree in Hospitality Management. Certified with the Lean Six Sigma Green Belt, her relentless intellectual curiosity led her to earn executive certifications in Innovation and Entrepreneurship from Stanford University and the Customer-Focused Product & Service Design from Cornell University.


SKILLS

  • Customer Centricity
  • Luxury Consumer Behaviour
  • Resource-Based Capabilities

RECENT CONTENT

May 17th, 2022

12 ways leaders are utilizing data to make better decisions

Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.

February 23rd, 2022

9 business trends that are worth following 

Leaders explain why now's the best time to lean in on the latest movements.


COMPANY INFO

Pepperdine Graziadio Business School

Founded in 1969, the Graziadio Business School is anchored in the core values of integrity and innovation, and is dedicated to shaping Best for the World leaders that drive meaningful, positive change in their global organizations and communities. We offer a wide continuum of full-time, part-time, and executive MBA programs, as well as doctorate, master's, bachelor's, joint degrees, and professional development certificate courses that are available both online and across our five California graduate campuses.


AREA OF FOCUS

  • Ultimate Hotel Management
  • Iconic Locations
  • Luxury Service

INDUSTRY

Social impact & nonprofit