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Ana Brant

Vice President, Customer Experience and LoyaltyWynn Las Vegas & Encore

Las Vegas, NV

Member Since January 2022


Customer Centricity
Luxury Consumer Behaviour
Resource-Based Capabilities


Ana Brant is a visionary brand strategist, customer-centricity expert, researcher, lecturer, and published writer in the art and science of turning discerning, global customers into hard-core fans. Her unique talent takes a scalpel to the mindset and expectations of the world’s most affluent, powerful, and influential individuals. She elegantly dissects what makes them do what they do and want what they want. Starting with astute customer insights, Ana precisely defines the ideologies of particular consumer culture, predicts their consumption behavior, and then identifies organizational resources, strategy and execution plan that brands will require to achieve powerfully successful outcomes within this exclusive and unique target market. As a member of the Fast Company Executive Board, Brant regularly shares her unconventional yet thoughtful ideas in the Harvard Business Review, Forbes, and the peer-reviewed Cornell Hospitality Quarterly. Recipients of numerous industry awards, she has an unmatched understanding of brand power and influence within the luxury landscape and a dynamic, inspirational personality with which to bring her findings to life for any audience and format. Earlier in her career, she oversaw guest experience for Dorchester Collection’s luxury hotels and has held various positions within The Ritz-Carlton Hotel Company and The Walt Disney World. Brant is also an adjunct professor at Pepperdine Graziadio Business School, where she teaches luxury experience design. She has advised executives in private aviation, luxury retail and e-commerce, luxury goods, and private membership clubs. Brant earned her Doctor of Business Administration degree at Pepperdine Graziadio Business School. Her research focuses on the ideological consumption of UHNWI, consumer culture theories, consumption patterns, and resource-based organizational strategies. She is a graduate of Rochester Institute of Technology and a member of RIT’s Board of Trustees & Education Committee, where she received a Master’s degree in Service Leadership and a Bachelor’s degree in Hospitality Management. Certified with the Lean Six Sigma Green Belt, her relentless intellectual curiosity led her to earn executive certifications in Innovation and Entrepreneurship from Stanford University and the Customer-Focused Product & Service Design from Cornell University.

Published content

10 methods to safeguard intellectual business property

expert panel

Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

12 ways leaders are utilizing data to make better decisions

expert panel

Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables. Technology is a useful tool to help businesses remain relevant in the marketplace and understand the data behind their consumers' behavior patterns. However, it's crucial to merge human intelligence with the machine learning elements, so you can ask the right questions and keep up with market trends alike. Below are 12 suggestions Fast Company Executive Board members offer to get you up to speed with data-driven market segmentation and how it can help you meet your business and customer needs.

9 business trends that are worth following 

expert panel

Leaders explain why now's the best time to lean in on the latest movements. In the business world, if you want to be considered one of the most relevant leaders in your industry, then having a thorough grasp of today's innovations, or demonstrating your willingness to gain the appropriate knowledge to keep your company ahead of the curve in an ever-changing market is a crucial step in order for your brand to survive.  Prospective clients and loyal customers are likely to stand by organizations that continue to inspire revolutionary growth with new ways of engaging with consumers, handling the day-to-day business requirements and finding better solutions that are much more sustainable. Therefore,  a panel of experts from Fast Company Executive Board shares their top trends for developing new ways of thinking about how to run a business in 2022.

Company details

Wynn Las Vegas & Encore

Company bio

Founded in 1969, the Graziadio Business School is anchored in the core values of integrity and innovation, and is dedicated to shaping Best for the World leaders that drive meaningful, positive change in their global organizations and communities. We offer a wide continuum of full-time, part-time, and executive MBA programs, as well as doctorate, master's, bachelor's, joint degrees, and professional development certificate courses that are available both online and across our five California graduate campuses.


Marketing & advertising

Area of focus

Ultimate Hotel Management
Iconic Locations
Luxury Service

Company size

10,001 plus